本文選題：文化創(chuàng)意產(chǎn)業(yè)　切入點(diǎn)：產(chǎn)業(yè)競(jìng)爭(zhēng)力　出處：《湘潭大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著知識(shí)經(jīng)濟(jì)和信息技術(shù)的不斷發(fā)展，文化創(chuàng)意產(chǎn)業(yè)正在以前所未有的速度迅速崛起，并成為國(guó)家和城市的新經(jīng)濟(jì)增長(zhǎng)點(diǎn)，對(duì)社會(huì)經(jīng)濟(jì)發(fā)展的作用日益顯著。文化創(chuàng)意產(chǎn)業(yè)是朝陽(yáng)產(chǎn)業(yè)，符合兩型社會(huì)的建設(shè)要求。在湖南省大力倡導(dǎo)發(fā)展和培育戰(zhàn)略性新興產(chǎn)業(yè)和建設(shè)“文明強(qiáng)省”的發(fā)展背景下，研究文化創(chuàng)意產(chǎn)業(yè)鏈條和培育文化創(chuàng)意產(chǎn)業(yè)核心競(jìng)爭(zhēng)力，有利于湖南省社會(huì)經(jīng)濟(jì)的發(fā)展。目前國(guó)內(nèi)外學(xué)者對(duì)文化創(chuàng)意產(chǎn)業(yè)的研究多是從宏觀角度出發(fā)的政策性研究，定量實(shí)證研究很少。為了對(duì)湖南文化創(chuàng)意產(chǎn)業(yè)進(jìn)行深入的研究，從競(jìng)爭(zhēng)力模型入手，通過(guò)政府政策的有效扶持，挖掘湖南文化創(chuàng)意產(chǎn)業(yè)價(jià)值增值點(diǎn)，體現(xiàn)了重大的理論和現(xiàn)實(shí)意義。 本文首先通過(guò)梳理國(guó)內(nèi)外文化創(chuàng)意產(chǎn)業(yè)發(fā)展的相關(guān)研究，，結(jié)合文化創(chuàng)意產(chǎn)業(yè)的基本特征，綜合運(yùn)用產(chǎn)業(yè)競(jìng)爭(zhēng)力的相關(guān)理論，探討了產(chǎn)業(yè)競(jìng)爭(zhēng)力要素對(duì)文化創(chuàng)意產(chǎn)業(yè)發(fā)展的關(guān)聯(lián)指標(biāo)，進(jìn)而建立了文化創(chuàng)意產(chǎn)業(yè)的評(píng)價(jià)體系，奠定了競(jìng)爭(zhēng)力分析的理論基礎(chǔ)。接著，分別從定性和定量的角度對(duì)湖南省文化創(chuàng)意產(chǎn)業(yè)發(fā)展現(xiàn)狀進(jìn)行了分析和闡述，為文章后續(xù)的實(shí)證研究提供了實(shí)踐支持。然后，將湖南省實(shí)際情況與文化創(chuàng)意產(chǎn)業(yè)理論結(jié)合，構(gòu)建具有現(xiàn)實(shí)意義的指標(biāo)體系，并運(yùn)用主成分分析法對(duì)湖南省文化創(chuàng)意產(chǎn)業(yè)的發(fā)展情況進(jìn)行了綜合的評(píng)價(jià)與分析。再次，在綜合運(yùn)用文化創(chuàng)意產(chǎn)業(yè)競(jìng)爭(zhēng)力評(píng)價(jià)體系的基礎(chǔ)上，選取國(guó)內(nèi)部分省市的相關(guān)數(shù)據(jù)，利用聚類分析法對(duì)各省市的文化創(chuàng)意產(chǎn)業(yè)發(fā)展?fàn)顩r進(jìn)行了比較分析，并采用數(shù)據(jù)包絡(luò)分析法（DEA）對(duì)各省市文化創(chuàng)意產(chǎn)業(yè)之間的產(chǎn)出效率進(jìn)行了深度的研究。最后，綜合上述分析，從宏觀到微觀研究提升湖南文化創(chuàng)意產(chǎn)業(yè)競(jìng)爭(zhēng)力的相關(guān)對(duì)策。 研究表明近幾年來(lái)湖南省的文化創(chuàng)意產(chǎn)業(yè)呈現(xiàn)快速增長(zhǎng)趨勢(shì)，其競(jìng)爭(zhēng)力水平逐年上升且后期發(fā)展態(tài)勢(shì)迅猛，預(yù)期將給湖南的整體發(fā)展帶來(lái)巨大的經(jīng)濟(jì)效益和社會(huì)效益。但與國(guó)內(nèi)部分發(fā)達(dá)城市相比，湖南的文化創(chuàng)意產(chǎn)業(yè)發(fā)展還存在一定的問(wèn)題。目前湖南省產(chǎn)業(yè)功能布局不合理，產(chǎn)業(yè)配套體系不完整以及產(chǎn)業(yè)協(xié)作發(fā)展格局混亂，這些都嚴(yán)重阻礙了湖南產(chǎn)業(yè)經(jīng)濟(jì)的發(fā)展以及湖南文化創(chuàng)意產(chǎn)業(yè)競(jìng)爭(zhēng)力效率水平。因此，我們必須制定一些可行的對(duì)策來(lái)促進(jìn)湖南省文化創(chuàng)意產(chǎn)業(yè)的健康發(fā)展。
[Abstract]:With the continuous development of knowledge economy and information technology, the cultural and creative industries are rising rapidly at an unprecedented speed, and become the new economic growth point of countries and cities. Cultural and creative industries are sunrise industries that meet the requirements of the construction of a two-oriented society. Under the background of vigorously advocating the development and cultivation of strategic emerging industries and building a "strong civilized province" in Hunan Province, Studying the chain of cultural and creative industries and cultivating the core competitiveness of cultural and creative industries are conducive to the social and economic development of Hunan Province. At present, the researches on cultural and creative industries by domestic and foreign scholars are mostly policy-oriented studies from a macro perspective. In order to study Hunan's cultural and creative industry deeply, starting from the competitiveness model, through the effective support of government policy, we excavate the value added point of Hunan's cultural and creative industry. It embodies great theoretical and practical significance. First of all, by combing the relevant research on the development of cultural and creative industries at home and abroad, combining with the basic characteristics of cultural creative industries, this paper synthetically applies the relevant theories of industrial competitiveness. This paper discusses the related index of the factors of industrial competitiveness to the development of cultural creative industry, and then establishes the evaluation system of cultural and creative industry, which lays the theoretical foundation of competitiveness analysis. This paper analyzes and expounds the current situation of cultural and creative industry in Hunan Province from the qualitative and quantitative perspectives, which provides practical support for the subsequent empirical research. Then, the paper combines the actual situation of Hunan Province with the theory of cultural and creative industry. This paper constructs a realistic index system, and makes a comprehensive evaluation and analysis of the development of cultural and creative industries in Hunan Province by principal component analysis. Thirdly, on the basis of the comprehensive application of the evaluation system of the competitiveness of cultural and creative industries, Selecting the relevant data of some domestic provinces and cities, using cluster analysis method to compare and analyze the development situation of cultural and creative industries in each province and city. Data envelopment analysis (DEAA) is used to study the output efficiency of cultural and creative industries in various provinces and cities. Finally, by synthesizing the above analysis, the relevant countermeasures to enhance the competitiveness of Hunan cultural creative industries are studied from macro to micro. The research shows that the cultural and creative industries in Hunan Province have shown a rapid growth trend in recent years, and the level of competitiveness has been rising year by year and the development trend of the latter period is swift and violent. It is expected to bring great economic and social benefits to the overall development of Hunan. However, compared with some developed cities in China, there are still some problems in the development of Hunan's cultural and creative industries. The incomplete supporting system of the industry and the confusion of the development pattern of industrial cooperation have seriously hindered the development of Hunan's industrial economy and the competitive efficiency level of Hunan's cultural and creative industries. We must formulate some feasible countermeasures to promote the healthy development of Hunan's cultural and creative industries.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F719;G127

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