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  本文選題：文化創(chuàng)意產(chǎn)業(yè)　切入點：產(chǎn)業(yè)競爭力　出處：《湘潭大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著知識經(jīng)濟和信息技術(shù)的不斷發(fā)展，文化創(chuàng)意產(chǎn)業(yè)正在以前所未有的速度迅速崛起，并成為國家和城市的新經(jīng)濟增長點，對社會經(jīng)濟發(fā)展的作用日益顯著。文化創(chuàng)意產(chǎn)業(yè)是朝陽產(chǎn)業(yè)，符合兩型社會的建設(shè)要求。在湖南省大力倡導(dǎo)發(fā)展和培育戰(zhàn)略性新興產(chǎn)業(yè)和建設(shè)“文明強省”的發(fā)展背景下，研究文化創(chuàng)意產(chǎn)業(yè)鏈條和培育文化創(chuàng)意產(chǎn)業(yè)核心競爭力，有利于湖南省社會經(jīng)濟的發(fā)展。目前國內(nèi)外學(xué)者對文化創(chuàng)意產(chǎn)業(yè)的研究多是從宏觀角度出發(fā)的政策性研究，定量實證研究很少。為了對湖南文化創(chuàng)意產(chǎn)業(yè)進行深入的研究，從競爭力模型入手，通過政府政策的有效扶持，挖掘湖南文化創(chuàng)意產(chǎn)業(yè)價值增值點，體現(xiàn)了重大的理論和現(xiàn)實意義。 本文首先通過梳理國內(nèi)外文化創(chuàng)意產(chǎn)業(yè)發(fā)展的相關(guān)研究，，結(jié)合文化創(chuàng)意產(chǎn)業(yè)的基本特征，綜合運用產(chǎn)業(yè)競爭力的相關(guān)理論，探討了產(chǎn)業(yè)競爭力要素對文化創(chuàng)意產(chǎn)業(yè)發(fā)展的關(guān)聯(lián)指標，進而建立了文化創(chuàng)意產(chǎn)業(yè)的評價體系，奠定了競爭力分析的理論基礎(chǔ)。接著，分別從定性和定量的角度對湖南省文化創(chuàng)意產(chǎn)業(yè)發(fā)展現(xiàn)狀進行了分析和闡述，為文章后續(xù)的實證研究提供了實踐支持。然后，將湖南省實際情況與文化創(chuàng)意產(chǎn)業(yè)理論結(jié)合，構(gòu)建具有現(xiàn)實意義的指標體系，并運用主成分分析法對湖南省文化創(chuàng)意產(chǎn)業(yè)的發(fā)展情況進行了綜合的評價與分析。再次，在綜合運用文化創(chuàng)意產(chǎn)業(yè)競爭力評價體系的基礎(chǔ)上，選取國內(nèi)部分省市的相關(guān)數(shù)據(jù)，利用聚類分析法對各省市的文化創(chuàng)意產(chǎn)業(yè)發(fā)展狀況進行了比較分析，并采用數(shù)據(jù)包絡(luò)分析法（DEA）對各省市文化創(chuàng)意產(chǎn)業(yè)之間的產(chǎn)出效率進行了深度的研究。最后，綜合上述分析，從宏觀到微觀研究提升湖南文化創(chuàng)意產(chǎn)業(yè)競爭力的相關(guān)對策。 研究表明近幾年來湖南省的文化創(chuàng)意產(chǎn)業(yè)呈現(xiàn)快速增長趨勢，其競爭力水平逐年上升且后期發(fā)展態(tài)勢迅猛，預(yù)期將給湖南的整體發(fā)展帶來巨大的經(jīng)濟效益和社會效益。但與國內(nèi)部分發(fā)達城市相比，湖南的文化創(chuàng)意產(chǎn)業(yè)發(fā)展還存在一定的問題。目前湖南省產(chǎn)業(yè)功能布局不合理，產(chǎn)業(yè)配套體系不完整以及產(chǎn)業(yè)協(xié)作發(fā)展格局混亂，這些都嚴重阻礙了湖南產(chǎn)業(yè)經(jīng)濟的發(fā)展以及湖南文化創(chuàng)意產(chǎn)業(yè)競爭力效率水平。因此，我們必須制定一些可行的對策來促進湖南省文化創(chuàng)意產(chǎn)業(yè)的健康發(fā)展。
[Abstract]:With the continuous development of knowledge economy and information technology, the cultural and creative industries are rising rapidly at an unprecedented speed, and become the new economic growth point of countries and cities. Cultural and creative industries are sunrise industries that meet the requirements of the construction of a two-oriented society. Under the background of vigorously advocating the development and cultivation of strategic emerging industries and building a "strong civilized province" in Hunan Province, Studying the chain of cultural and creative industries and cultivating the core competitiveness of cultural and creative industries are conducive to the social and economic development of Hunan Province. At present, the researches on cultural and creative industries by domestic and foreign scholars are mostly policy-oriented studies from a macro perspective. In order to study Hunan's cultural and creative industry deeply, starting from the competitiveness model, through the effective support of government policy, we excavate the value added point of Hunan's cultural and creative industry. It embodies great theoretical and practical significance. First of all, by combing the relevant research on the development of cultural and creative industries at home and abroad, combining with the basic characteristics of cultural creative industries, this paper synthetically applies the relevant theories of industrial competitiveness. This paper discusses the related index of the factors of industrial competitiveness to the development of cultural creative industry, and then establishes the evaluation system of cultural and creative industry, which lays the theoretical foundation of competitiveness analysis. This paper analyzes and expounds the current situation of cultural and creative industry in Hunan Province from the qualitative and quantitative perspectives, which provides practical support for the subsequent empirical research. Then, the paper combines the actual situation of Hunan Province with the theory of cultural and creative industry. This paper constructs a realistic index system, and makes a comprehensive evaluation and analysis of the development of cultural and creative industries in Hunan Province by principal component analysis. Thirdly, on the basis of the comprehensive application of the evaluation system of the competitiveness of cultural and creative industries, Selecting the relevant data of some domestic provinces and cities, using cluster analysis method to compare and analyze the development situation of cultural and creative industries in each province and city. Data envelopment analysis (DEAA) is used to study the output efficiency of cultural and creative industries in various provinces and cities. Finally, by synthesizing the above analysis, the relevant countermeasures to enhance the competitiveness of Hunan cultural creative industries are studied from macro to micro. The research shows that the cultural and creative industries in Hunan Province have shown a rapid growth trend in recent years, and the level of competitiveness has been rising year by year and the development trend of the latter period is swift and violent. It is expected to bring great economic and social benefits to the overall development of Hunan. However, compared with some developed cities in China, there are still some problems in the development of Hunan's cultural and creative industries. The incomplete supporting system of the industry and the confusion of the development pattern of industrial cooperation have seriously hindered the development of Hunan's industrial economy and the competitive efficiency level of Hunan's cultural and creative industries. We must formulate some feasible countermeasures to promote the healthy development of Hunan's cultural and creative industries.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F719;G127

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