本文選題：戶外運動　切入點：戶外運動俱樂部　出處：《中國地質(zhì)大學(xué)(北京)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：戶外運動于20世紀(jì)80年代初期傳入我國，雖然傳入時間較短，但發(fā)展勢頭迅猛，迅速的發(fā)展必然帶來很多問題。本文主要以戶外俱樂部為主要研究對象，閱讀大量有關(guān)戶外運動和企業(yè)經(jīng)營業(yè)績的文獻資料，根據(jù)戶外運動俱樂部的特殊性，構(gòu)建適合我國戶外運動俱樂部經(jīng)營業(yè)績指標(biāo)評價體系。對三個不同地區(qū)不同經(jīng)營時期的俱樂部的經(jīng)營業(yè)績的案例，進行對比分析。統(tǒng)計調(diào)查問卷和專家訪談的結(jié)果，運用SPSS和EXCEL軟件，最終統(tǒng)計出三個戶外運動俱樂部在財務(wù)指標(biāo)和非財務(wù)指標(biāo)方面的結(jié)果，如下： 北京遠(yuǎn)飛鳥戶外運動俱樂部的綜合評價值為70.3419，按本文的劃分處于業(yè)績增長期。其中，財務(wù)指標(biāo)的權(quán)重值比較大，說明財務(wù)狀況良好，符合業(yè)績增長型企業(yè)發(fā)展的要求；而在非財務(wù)指標(biāo)中，，教練員和創(chuàng)新方面的評價指標(biāo)相對高些，表明該俱樂部的發(fā)展是以顧客和會員為中心，并且既豐富又完善了戶外運動技能等培訓(xùn)內(nèi)容和方式，同時也采取了科學(xué)有效的管理方式。 青島健野戶外運動俱樂部的綜合評價值為60.5926，同樣也是處于業(yè)績增長期。說明該俱樂部能夠按照既定的標(biāo)準(zhǔn)運作，管理體系比較完善。但分析數(shù)據(jù)得出：雖然俱樂部的財務(wù)狀況良好，但是其償債能力和資產(chǎn)運營情況都存在著隱患；非財務(wù)指標(biāo)中，顧客的滿意度、運營狀況等評價值比較低，表明對創(chuàng)新的理解和實施能力不足。 福州拓步戶外運動俱樂部的綜合評價值為51.7735，屬于業(yè)績徘徊型企業(yè)。說明了該俱樂部業(yè)績已經(jīng)展開，并逐步走向正規(guī)，經(jīng)營管理理念比較明確，但還沒有付諸于實際行動。而通過數(shù)據(jù)的對比發(fā)現(xiàn)，拓步戶外運動俱樂部沒有對俱樂部的發(fā)展有個科學(xué)合理的規(guī)劃與管理，尤其是在學(xué)習(xí)和創(chuàng)新層面上的投入不足。 為有效解決這些問題，提出要重視經(jīng)理人的作用；提高教練員素質(zhì)，定期適當(dāng)進行教練員和員工培訓(xùn)；從強化顧客意識、識別顧客需求和滿足顧客需求三個方面，提高顧客滿意度，從而穩(wěn)步提高戶外運動俱樂部的經(jīng)營業(yè)績，使我國戶外運動俱樂部健康、持續(xù)、穩(wěn)定的發(fā)展。
[Abstract]:Outdoor sports was introduced into our country in the beginning of 1980s, although the introduction time is short, but the development momentum is swift and violent, the rapid development inevitably brings a lot of questions. This article mainly takes the outdoor club as the main research object, Read a lot of literature about outdoor sports and business performance, according to the particularity of outdoor sports clubs, This paper sets up an evaluation system suitable for the operating performance of outdoor sports clubs in China. It makes a comparative analysis of the cases of the operating performance of the clubs in three different regions and different periods of operation, and the results of the statistical questionnaire and expert interviews. Using SPSS and EXCEL software, the results of the three outdoor sports clubs in financial indicators and non-financial indicators are as follows:. The comprehensive evaluation value of Beijing far Flying Bird Outdoor Sports Club is 70.3419, which is in the period of performance growth according to the division of this paper. But in the non-financial index, the evaluation index of coaches and innovation is relatively high, which indicates that the development of the club is customer-centered and member-centered, and both enriches and perfects the training contents and methods such as outdoor sports skills, etc. At the same time, scientific and effective management has been adopted. The comprehensive evaluation value of Qingdao Jianye Outdoor Sports Club is 60.5926, which is also in the period of performance growth. The management system is relatively perfect. But the analysis data show that although the club's financial situation is good, but its solvency and assets operation are hidden dangers, non-financial indicators, customer satisfaction, operating conditions and other evaluation values are relatively low, It shows that the ability to understand and implement innovation is insufficient. The comprehensive evaluation value of Fuzhou extension outdoor sports club is 51.7735, which belongs to the performance hovering enterprise. But it has not been put into practice, and through the comparison of data, it is found that there is no scientific and reasonable planning and management for the development of the club, especially the lack of investment on the level of learning and innovation. In order to solve these problems effectively, we should pay attention to the role of managers, improve the quality of coaches, conduct regular and appropriate training of coaches and staff, strengthen customer awareness, identify customer needs and meet customer needs. In order to improve the satisfaction degree of customers, the management performance of outdoor sports clubs can be improved steadily, and the outdoor sports clubs in our country will develop healthily, continuously and steadily.
【學(xué)位授予單位】：中國地質(zhì)大學(xué)(北京)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F719;F224

【參考文獻】

相關(guān)期刊論文 前10條

1 楊漢,董范,鄭超,童德卿,胡凱;高校體育課程——戶外運動教學(xué)體系的研究[J];北京體育大學(xué)學(xué)報;2005年06期

2 王莉,何世權(quán),張慧峰,高俠;對北京市戶外運動產(chǎn)業(yè)發(fā)展?fàn)顩r的調(diào)查研究[J];北京體育大學(xué)學(xué)報;2005年09期

3 梁杰,王宏達;淺析從企業(yè)利益相關(guān)者角度構(gòu)建效績評價指標(biāo)體系[J];商業(yè)研究;2003年05期

4 陳共榮,凌志雄,曾峻;企業(yè)效績的模糊綜合評價法[J];財經(jīng)問題研究;2004年09期

5 羅紹德;任世馳;;談?wù)劧虐铙w系與平衡計分卡[J];財務(wù)與會計;2001年09期

6 裴瑜;;三夫戶外 與行業(yè)一起成長[J];中國電子商務(wù);2008年09期

7 梁佼佼;曾榮青;;中國戶外自助游的概念性定義及趨勢發(fā)展研究[J];桂林旅游高等�？茖W(xué)校學(xué)報;2007年04期

8 袁小飛;闞如良;;戶外俱樂部提升戶外運動者環(huán)保素質(zhì)研究[J];三峽大學(xué)學(xué)報(人文社會科學(xué)版);2008年02期

9 張雅瑋;;對上海戶外運動發(fā)展現(xiàn)狀的調(diào)查研究[J];華東理工大學(xué)學(xué)報(社會科學(xué)版);2007年01期

10 李春生,周德昕,鄒征;平衡計分卡在智力服務(wù)業(yè)中運用的研究[J];哈爾濱商業(yè)大學(xué)學(xué)報(社會科學(xué)版);2003年03期

相關(guān)重要報紙文章 前1條

1 本報記者　 何東憲;[N];經(jīng)濟日報;2006年

本文編號：1615205