本文選題：服務(wù)業(yè)　切入點(diǎn)：進(jìn)入行為　出處：《廣東商學(xué)院》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：進(jìn)入與退出問題是產(chǎn)業(yè)組織理論中連接企業(yè)、產(chǎn)業(yè)與市場(chǎng)的重要概念，產(chǎn)業(yè)組織理論的許多問題都是從企業(yè)的進(jìn)入與退出問題而展開。對(duì)于我國而言，不同行業(yè)中企業(yè)的進(jìn)入和退出有著較大的差別。服務(wù)業(yè)作為國民經(jīng)濟(jì)的重要組成部分，其發(fā)展水平是衡量現(xiàn)代社會(huì)經(jīng)濟(jì)發(fā)達(dá)程度重要的標(biāo)志。服務(wù)業(yè)的發(fā)展離不開服務(wù)業(yè)企業(yè)的繁榮，而企業(yè)的繁榮離不開競(jìng)爭(zhēng)，離不開其科學(xué)選擇進(jìn)入與退出行為。什么因素影響了我國企業(yè)進(jìn)入與退出決策，如何促進(jìn)我國服務(wù)業(yè)企業(yè)更科學(xué)競(jìng)爭(zhēng)，更合理做出進(jìn)入或退出決策，是本文著重要解決的問題。 本文通過運(yùn)用定性同定量分析相結(jié)合、理論研究與實(shí)證分析相統(tǒng)一的研究方法，探討了我國服務(wù)業(yè)企業(yè)進(jìn)入與退出行為相關(guān)因素，并針對(duì)實(shí)證結(jié)果提出了相應(yīng)的政策建議。 首先，文章總結(jié)了我國服務(wù)業(yè)發(fā)展的背景及意義，并闡明了分析結(jié)構(gòu)思路、創(chuàng)新之處與不足。其次，在分析總結(jié)進(jìn)入與退出問題相關(guān)研究現(xiàn)狀的基礎(chǔ)上將我國服務(wù)業(yè)進(jìn)入退出問題的理論基礎(chǔ)進(jìn)行梳理探究。再次，根據(jù)分析結(jié)果整理改造了傳統(tǒng)的ORR模型，對(duì)影響我國服務(wù)業(yè)企業(yè)的進(jìn)入退出行為的相關(guān)因素進(jìn)行實(shí)證研究。最后，，根據(jù)研究成果，提出了拓展融資渠道、培養(yǎng)服務(wù)業(yè)人才、加大服務(wù)業(yè)信息平臺(tái)建設(shè)等方面的政策建議。
[Abstract]:The problem of entry and exit is an important concept of connecting enterprise, industry and market in the theory of industrial organization. Many problems of industrial organization theory are developed from the problem of entry and exit of enterprises. There are great differences between the entry and exit of enterprises in different industries. As an important part of the national economy, the service industry, Its development level is an important symbol to measure the degree of economic development in modern society. The development of service industry can not be separated from the prosperity of service enterprises, and the prosperity of enterprises cannot do without competition. What factors affect the decision of entry and exit of Chinese enterprises, and how to promote more scientific competition and make more reasonable decision of entry or exit of service enterprises in our country are the key problems to be solved in this paper. Through the combination of qualitative and quantitative analysis and the unified research method of theoretical research and empirical analysis, this paper discusses the factors related to the entry and exit behavior of Chinese service enterprises, and puts forward corresponding policy recommendations for the empirical results. First of all, the paper summarizes the background and significance of the development of our service industry, and clarifies the analysis of structural ideas, innovations and shortcomings. On the basis of analyzing and summarizing the current research situation of entry and exit, the theoretical basis of China's service industry entry and exit is combed and explored. Thirdly, according to the results of the analysis, the traditional ORR model is reorganized and reformed. This paper makes an empirical study on the factors influencing the entry and exit behavior of Chinese service enterprises. Finally, according to the research results, the paper puts forward some policy suggestions on expanding financing channels, training service industry talents, and strengthening the construction of service information platform.
【學(xué)位授予單位】：廣東商學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F719;F224

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