本文關(guān)鍵詞： 系統(tǒng)隱喻 安全認(rèn)證服務(wù) 交互式規(guī)劃　出處：《華南理工大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：國(guó)內(nèi)制造商通過(guò)取得第三方的產(chǎn)品安全認(rèn)證服務(wù)從而更加容易地將生產(chǎn)得產(chǎn)品出口到發(fā)達(dá)國(guó)家,第三方認(rèn)證對(duì)產(chǎn)品通行國(guó)際市場(chǎng)起到通行證的作用。x公司是一家有著一百多年歷史的第三方產(chǎn)品安全認(rèn)證服務(wù)公司,它是一個(gè)國(guó)際認(rèn)可的安全檢驗(yàn)及其自有標(biāo)志的授權(quán)機(jī)構(gòu),對(duì)機(jī)電、包括民用電器類產(chǎn)品頒發(fā)安全保證標(biāo)志。目前,x公司的信息技術(shù)設(shè)備產(chǎn)品首次生產(chǎn)檢驗(yàn)不符合率持續(xù)偏高,從而對(duì)客戶的滿意度造成了極大的負(fù)面影響。作為一家認(rèn)證公司標(biāo)志的誠(chéng)信度、美譽(yù)度,代表市場(chǎng)上的消費(fèi)者對(duì)安全認(rèn)證標(biāo)志的認(rèn)可程度,只有產(chǎn)品的安全性才能使消費(fèi)者對(duì)于認(rèn)證標(biāo)志有信心。怎樣在競(jìng)爭(zhēng)日益激烈的認(rèn)證市場(chǎng)上,既保證產(chǎn)品的安全符合性并維護(hù)認(rèn)證標(biāo)志的誠(chéng)信度、美譽(yù)度,又要持續(xù)地贏得客戶的滿意及忠誠(chéng)度是擺在x公司面前的迫切課題。 當(dāng)前學(xué)術(shù)領(lǐng)域中,對(duì)于企業(yè)的問(wèn)題,尤其是戰(zhàn)略的研究方法主要集中于借助4P、SWOT、PEST、潑特五力模型等方法分析企業(yè)所處的環(huán)境,然后根據(jù)環(huán)境分析找出對(duì)應(yīng)的發(fā)展策略。而在安全認(rèn)證服務(wù)行業(yè),針對(duì)其發(fā)展的研究并不多見。本文采用了基于系統(tǒng)隱喻的方法論,針對(duì)信息技術(shù)設(shè)備產(chǎn)品首次生產(chǎn)檢驗(yàn)不符合率高的問(wèn)題來(lái)討論X公司目前在認(rèn)證服務(wù)中的問(wèn)題,以系統(tǒng)隱喻的方法論作為貫穿全文的方法論,將系統(tǒng)方法論與X公司實(shí)際情況相結(jié)合,對(duì)X公司認(rèn)證服務(wù)中存在的問(wèn)題進(jìn)行分析,并給出其將來(lái)的發(fā)展建議。作為貫穿全文的系統(tǒng)隱喻,文章采用了問(wèn)卷調(diào)查方式,確定了在當(dāng)前狀態(tài)下組織的系統(tǒng)隱喻類型—大腦隱喻。以大腦隱喻為基礎(chǔ),確定了應(yīng)用交互式規(guī)劃系統(tǒng)方進(jìn)行分析及給出建議。 從以上的分析中,提出了適合X公司認(rèn)證服務(wù)發(fā)展的若干建議：1、認(rèn)證增值服務(wù)建議；2、客戶關(guān)系維護(hù)建議；3、文化及管理問(wèn)題建議；4、建設(shè)學(xué)習(xí)型組織的建議。
[Abstract]:Domestic manufacturers can more easily export their manufactured products to developed countries by obtaining third-party product safety certification services. Third-party certification acts as a pass to the international market for products. X is a third-party product safety certification service company with a history of more than 100 years. It is an internationally recognized safety inspection authority with its own logo. Issue safety assurance signs to machinery and electrical machinery, including civil electrical products. At present, the rate of nonconformance in the first production inspection of information technology equipment products in the company is still on the high side. Therefore, it has a great negative impact on customer satisfaction. As a certification company, the integrity and reputation of the logo represent the degree of recognition of the safety certification logo by consumers in the market. Only the safety of the product can make the consumer have confidence in the certification mark. How to ensure the safety compliance of the product and maintain the credibility and reputation of the certification mark in the increasingly competitive certification market, To continue to win customer satisfaction and loyalty is an urgent issue in front of X Company. In the current academic field, the research methods of enterprise, especially the strategy, mainly focus on analyzing the environment of the enterprise with the help of the methods of 4PX SWOTPEST, Pate five force model, etc. Then we find out the corresponding development strategy according to the environmental analysis. However, in the security authentication service industry, the research on its development is rare. This paper adopts the methodology based on system metaphor. In view of the problem of high nonconformance rate in the first production inspection of information technology equipment products, this paper discusses the current problems in certification service of X Company, and takes the methodology of system metaphor as the methodology throughout the paper. By combining the system methodology with the actual situation of X Company, this paper analyzes the problems existing in the certification service of X Company, and gives some suggestions for its future development. As a systematic metaphor running through the full text, the paper adopts a questionnaire survey method. The brain metaphor, which is the type of systematic metaphor in the present state, is determined. Based on the brain metaphor, the interactive planning system is used to analyze and give some suggestions. From the above analysis, some suggestions are put forward for the development of X company certification service: 1: 1, 2 for certification value-added service, 3 for customer relationship maintenance, 4 for cultural and management issues, and 4 for the construction of learning organization.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F719;F203

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