【摘要】：我國的地產(chǎn)行業(yè)經(jīng)過幾十年的發(fā)展,已經(jīng)從一般性行業(yè)發(fā)展成為國民經(jīng)濟(jì)的支柱產(chǎn)業(yè)之一,同時地產(chǎn)行業(yè)還是關(guān)系民生的基礎(chǔ)性行業(yè)。因此,房地產(chǎn)行業(yè)的發(fā)展對我國具有舉足輕重的意義。但是隨著房地產(chǎn)行業(yè)的高速發(fā)展,暴露了越來越的問題,如哄抬房價、偷稅漏稅、房屋質(zhì)量問題等層出不斷。而隨著企業(yè)公民理念引入我國,越來越多的學(xué)者和企業(yè)家們開始思考房地產(chǎn)企業(yè)是否該建設(shè)房地產(chǎn)企業(yè)公民行為,是否該將企業(yè)公民理念貫穿進(jìn)房地產(chǎn)企業(yè)。而這一切問題的矛頭在于大部分的房地產(chǎn)企業(yè)認(rèn)為實(shí)踐企業(yè)公民行為或履行社會責(zé)任的行為會降低企業(yè)的經(jīng)營績效。本文正是研究這兩者之間的關(guān)系,給企業(yè)家一個合理的答案。因此,研究房地產(chǎn)企業(yè)公民行為與經(jīng)營績效的關(guān)系,不但能夠?yàn)榉康禺a(chǎn)企業(yè)實(shí)踐企業(yè)公民行為提供理論依據(jù),而且研究得出的結(jié)論對于房地產(chǎn)企業(yè)的整體發(fā)展以及其經(jīng)營績效的提高有著現(xiàn)實(shí)意義。 本文首先介紹了研究的目的和意義、國內(nèi)外的研究現(xiàn)狀、研究的內(nèi)容和方法,這些為后文的實(shí)證研究奠定理論基礎(chǔ),其次本文依次研究了企業(yè)公民的定義、特征以及企業(yè)公民與企業(yè)社會責(zé)任的區(qū)別,并在此基礎(chǔ)上深入分析了企業(yè)公民行為的定義、維度,然后結(jié)合我國房地產(chǎn)企業(yè)的特點(diǎn),指明我國房地產(chǎn)企業(yè)公民行為的內(nèi)容,特征以及發(fā)展過程中所取得的成就和所存在的問題,接著闡述了房地產(chǎn)企業(yè)公民行為對經(jīng)營績效的影響,最后結(jié)合實(shí)際數(shù)據(jù),衡量了房地產(chǎn)企業(yè)公民行為和經(jīng)營績效,并構(gòu)建了兩者之間的回歸方程模型,并利用SPSS19.0對數(shù)據(jù)進(jìn)行描述性統(tǒng)計(jì)分析、相關(guān)性分析、回歸性分析,最終對模型進(jìn)行驗(yàn)證。 通過多元回歸分析得出房地產(chǎn)企業(yè)公民行為在一定期間內(nèi)能夠?qū)?jīng)營績效產(chǎn)生促進(jìn)的作用即兩者之間存在正相關(guān)的關(guān)系,說明了房地產(chǎn)企業(yè)實(shí)踐企業(yè)公民行為或者履行社會責(zé)任的行為能夠提升經(jīng)營績效。同時也說明對于正處于發(fā)展困境的房地產(chǎn)企業(yè)而言,只有成為房地產(chǎn)企業(yè)公民,認(rèn)真落實(shí)房地產(chǎn)企業(yè)公民行為才能夠有效地克服當(dāng)前所存在的一些問題,才能夠?qū)崿F(xiàn)企業(yè)與社會、環(huán)境的和諧發(fā)展。
[Abstract]:After decades of development, the real estate industry in China has developed from a general industry to one of the pillar industries of the national economy. At the same time, the real estate industry is also a basic industry related to the people's livelihood. Therefore, the development of real estate industry is of great significance to our country. However, with the rapid development of the real estate industry, more and more problems have been exposed, such as driving up house prices, tax evasion, housing quality problems and so on. With the introduction of corporate citizenship concept into our country, more and more scholars and entrepreneurs begin to think about whether real estate enterprises should build real estate enterprise citizenship behavior, whether corporate citizenship concept should run through real estate enterprises. The crux of all these problems lies in the fact that most real estate enterprises think that the practice of corporate citizenship or the performance of social responsibility will reduce the business performance of enterprises. This paper is to study the relationship between the two, to give entrepreneurs a reasonable answer. Therefore, the study of the relationship between citizenship behavior and business performance of real estate enterprises can not only provide theoretical basis for real estate enterprises to practice corporate citizenship behavior. And the conclusions of the study are of practical significance for the overall development of real estate enterprises and the improvement of their operating performance. This paper first introduces the purpose and significance of the study, the research status at home and abroad, the contents and methods of the study, which lay the theoretical foundation for the following empirical research. Secondly, this paper studies the definition of corporate citizens in turn. Characteristics and the difference between corporate citizen and corporate social responsibility, and on this basis, this paper deeply analyzes the definition and dimension of corporate citizenship behavior, and then points out the content of corporate citizenship behavior in combination with the characteristics of real estate enterprises in our country. The characteristics, the achievements and the existing problems in the process of development are described, and then the influence of the citizenship behavior of the real estate enterprises on the operating performance is expounded. finally, combined with the actual data, the citizenship behavior and the operating performance of the real estate enterprises are measured. The regression equation model between the two is constructed, and the descriptive statistical analysis, correlation analysis, regression analysis of the data are carried out by using SPSS19.0, and finally the model is verified. Through multivariate regression analysis, it is concluded that the citizen behavior of real estate enterprises can promote business performance in a certain period of time, that is, there is a positive correlation between the two. It shows that real estate enterprises can improve business performance by practicing corporate citizenship or fulfilling social responsibility. At the same time, it also shows that for real estate enterprises in the predicament of development, only by becoming citizens of real estate enterprises and conscientiously implementing the behavior of citizens of real estate enterprises can we effectively overcome some of the existing problems. In order to achieve the harmonious development of enterprises, society and environment.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272.3;F299.233.4

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