【摘要】：基于Web的三維立體可視化房地產(chǎn)銷售管理信息系統(tǒng)定位于當(dāng)前劇烈競爭的房地產(chǎn)銷售市場的運(yùn)營業(yè)務(wù)，可以讓企業(yè)的銷售部門能實(shí)現(xiàn)所售房源的3維真實(shí)感演示的功能，能方便地為用戶提供在三維可視化的條件下從不同的視角直觀地觀察樓宇整體及內(nèi)部情況、以及用戶中意的房型的真實(shí)效果模型，對顧客產(chǎn)生如同身臨其境般的感受而不需要顧客親臨現(xiàn)場直接觀測，減少了人力物力資源的浪費(fèi)，同時(shí)為顧客購買商品房提供輔助決策的功能。 第一章介紹了當(dāng)前各類先進(jìn)的房地產(chǎn)管理信息系統(tǒng)的現(xiàn)狀和發(fā)展，分析了虛擬現(xiàn)實(shí)技術(shù)在國內(nèi)外的房地產(chǎn)業(yè)中的發(fā)展和應(yīng)用現(xiàn)狀，之后分析了房地產(chǎn)行業(yè)銷售管理的現(xiàn)狀和不足,闡述了本文研究的意義和內(nèi)容。 第二章首先對系統(tǒng)的需求分析進(jìn)行討論，在明確了需求分析后給出系統(tǒng)所要達(dá)到的功能目標(biāo)。其后介紹了系統(tǒng)開發(fā)所需要的技術(shù)架構(gòu)，對其中重點(diǎn)使用的虛擬現(xiàn)實(shí)技術(shù)和Web GIS技術(shù)進(jìn)行了介紹。 第三章在可行性研究的基礎(chǔ)上提出了本系統(tǒng)的實(shí)現(xiàn)目標(biāo)、系統(tǒng)的整體框架和詳細(xì)功能設(shè)計(jì)，，提出了四個(gè)主要的功能目標(biāo)，即房源模型庫維護(hù)、房型三維展示、房源的GIS空間定位、網(wǎng)上房源銷售業(yè)務(wù)，并分別介紹了具體實(shí)現(xiàn)的方法和過程；同時(shí)根據(jù)功能需求闡述了后臺支持?jǐn)?shù)據(jù)庫的建立和數(shù)據(jù)的完整性。 第四章闡述如何集成虛擬現(xiàn)實(shí)技術(shù)、Web交互技術(shù)、三維GIS技術(shù)為基礎(chǔ)研制開發(fā)網(wǎng)絡(luò)型可視化房屋銷售管理系統(tǒng)的方法，并通過三維房源基礎(chǔ)模型的組裝技術(shù)和網(wǎng)絡(luò)預(yù)傳技術(shù)來完成三維房型模型的網(wǎng)上瀏覽與演示的功能實(shí)現(xiàn)。 本系統(tǒng)的建設(shè)，將會大大提高房地產(chǎn)銷售工作的效率，豐富房地產(chǎn)商品銷售方面的表現(xiàn)形式，彌補(bǔ)房地產(chǎn)業(yè)現(xiàn)有系統(tǒng)的單純文本型數(shù)據(jù)信息的不足，將房地產(chǎn)的售房管理和GIS系統(tǒng)有機(jī)地聯(lián)系在一起，借助Web地理信息系統(tǒng)強(qiáng)大的空間分析能力有效地為商品房銷售管理提高了效率。
[Abstract]:The three-dimensional visual real estate sales management information system based on Web is located in the current competitive real estate sales market, which can enable the sales department of the enterprise to realize the function of 3D realistic demonstration of the house source sold. It can conveniently provide users with visual observation of the overall and internal situation of the building from different perspectives under the condition of three-dimensional visualization, as well as the real effect model of the room type that the user likes. It has an immersive feeling for customers without the need for customers to observe directly in person, which reduces the waste of human and material resources and provides customers with the function of auxiliary decision-making for the purchase of commercial housing. The first chapter introduces the present situation and development of all kinds of advanced real estate management information systems, and analyzes the development and application of virtual reality technology in the real estate industry at home and abroad. Then it analyzes the present situation and shortcomings of sales management in real estate industry, and expounds the significance and content of this paper. In the second chapter, the requirement analysis of the system is discussed, and the functional objectives of the system are given after the requirement analysis is made clear. Then the technical framework for the development of the system is introduced, and the virtual reality technology and Web GIS technology are introduced. The third chapter puts forward the realization goal, the overall framework and the detailed function design of the system on the basis of the feasibility study, and puts forward four main functional objectives, namely, the maintenance of the house source model library and the three-dimensional display of the house type. The GIS spatial positioning of the house source, the sales business of the online house source, and introduces the concrete realization method and the process respectively. At the same time, according to the functional requirements, this paper expounds the establishment of background support database and the integrity of data. The fourth chapter describes how to integrate virtual reality technology, Web interaction technology, 3D GIS technology as the basis of the development of network visual housing sales management system. Through the assembly technology of 3D house source basic model and network pretransmission technology, the function of browsing and demonstrating 3D house model on the Internet is realized. The construction of this system will greatly improve the efficiency of real estate sales, enrich the forms of real estate commodity sales, and make up for the lack of simple text data information in the existing real estate industry system. The real estate sales management and GIS system are organically linked, and the efficiency of commercial housing sales management is effectively improved with the help of the powerful spatial analysis ability of Web GIS.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TP311.52

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