【摘要】：商業(yè)地產(chǎn)是將地產(chǎn)行業(yè)與商業(yè)全面融合的地產(chǎn)形式,其能否成功開發(fā)建設(shè)及營運運行需要廣泛的資源整合能力和商業(yè)運營能力。商業(yè)地產(chǎn)在規(guī)劃管理過程中應(yīng)該充分考慮到項目的位置、項目合理定位、項目質(zhì)量、環(huán)境的配套以及項目管理模式等因素。商業(yè)地產(chǎn)要改變傳統(tǒng)以成本控制為單一的項目管理模式,構(gòu)建一個綜合、系統(tǒng)的進度、成本與質(zhì)量管理系統(tǒng)非常重要。工程項目管理(全過程的進度、成本與質(zhì)量控制)是從根本上保證商業(yè)地產(chǎn)項目順利開發(fā)的前提條件。 本文研究思路主要是從商業(yè)地產(chǎn)的特點及其運營規(guī)律入手,結(jié)合我國國情因地制宜,對一些商業(yè)地產(chǎn)的項目管理進行了分析與總結(jié),在研究之前成功案例的基礎(chǔ)上,結(jié)合“靜安寺交通樞紐及商業(yè)開發(fā)工程項目”實際案例分析出具有參考價值的建議和結(jié)論。最后利用定量與定性方法進行歸納總結(jié)分析,為將來同類的商業(yè)地產(chǎn)項目開發(fā)提供參考依據(jù)。 本文先是介紹了商業(yè)房地產(chǎn)行業(yè)的發(fā)展概況,選題原因以及商業(yè)地產(chǎn)項目管理的實際應(yīng)用現(xiàn)狀,結(jié)合“靜安寺交通樞紐及商業(yè)開發(fā)工程項目”實際案例,介紹本案例項目管理范圍及管理模式,首先明確項目管理的目標體系。在項目實施過程中分別著重下列目標的實現(xiàn)：一是著重控制本案例商業(yè)地產(chǎn)項目管理的質(zhì)量目標,根據(jù)項目利益相關(guān)方的需求,合理利用各種有效資源,保證項目質(zhì)量及功能的完善。商業(yè)項目竣工完成,首先應(yīng)滿足有關(guān)的驗收規(guī)范,在此基礎(chǔ)上應(yīng)具備對商業(yè)市場靈活性,能使招商工作順利進行；二是著重控制商業(yè)地產(chǎn)項目管理的工期目標,在預(yù)定的時間內(nèi)完成商業(yè)地產(chǎn)項目的建設(shè)、不拖延項目的進度；三是著重控制商業(yè)地產(chǎn)項目管理的成本目標。在質(zhì)量不降低,進度不拖延的前提下盡可能降低成本,使項目在建設(shè)、使用過程中能夠經(jīng)濟、安全、高效地運行。 本案例從本人實際工作中取得,結(jié)合項目管理理論知識,著重從項目管理總目標控制、進度控制、質(zhì)量控制、成本控制等多方面闡述了實際工作中遇到的問題及應(yīng)對策略,并從中總結(jié)經(jīng)驗教訓(xùn),希望該研究能對國內(nèi)商業(yè)地產(chǎn)工程項目的項目管理有一定的借鑒意義。
[Abstract]:Commercial real estate is a kind of real estate which integrates the real estate industry and the commerce completely. Whether it can successfully develop, build and operate requires extensive resource integration and commercial operation ability. In the process of planning and management of commercial real estate, the location of the project, the reasonable location of the project, the quality of the project, the matching of the environment and the mode of project management should be fully considered. It is very important for commercial real estate to change the traditional project management mode which takes cost control as a single model and to build a comprehensive, systematic progress, cost and quality management system. Project management (the progress of the whole process, cost and quality control) is the prerequisite to ensure the smooth development of commercial real estate projects. Based on the characteristics of commercial real estate and its operation law, this paper analyzes and summarizes the project management of some commercial real estate according to the local conditions of our country, and based on the successful cases before the study, the paper analyzes and summarizes the project management of some commercial real estate. Combined with the practical case of Jing'an Temple Transportation Hub and Commercial Development Project, some valuable suggestions and conclusions are put forward. Finally, the quantitative and qualitative methods are used to summarize and analyze, which can provide reference for the development of similar commercial real estate projects in the future. This paper first introduces the development of commercial real estate industry, the reasons for selecting the topic and the actual application of commercial real estate project management, combined with the actual case of "Jing'an Temple Transportation Hub and Commercial Development Project". This paper introduces the scope and mode of project management in this case, and defines the target system of project management. In the process of project implementation, the following objectives are emphasized: first, to control the quality objectives of commercial real estate project management in this case, and to make rational use of all kinds of effective resources according to the needs of the stakeholders of the project, Ensure the quality and function of the project. The completion of commercial projects should first meet the relevant acceptance criteria, on the basis of which there should be flexibility to the commercial market, so that the work of attracting investment can proceed smoothly. The second is to control the construction target of the commercial real estate project management, to complete the construction of the commercial real estate project within the scheduled time without delaying the progress of the project, and the third is to control the cost target of the commercial real estate project management. On the premise that quality is not reduced and progress is not delayed, the cost can be reduced as much as possible, so that the project can run economically, safely and efficiently in the process of construction and use. This case is obtained from my actual work, combined with the theory of project management, focusing on the overall goal control of project management, progress control, quality control, cost control and other aspects of the actual work encountered problems and countermeasures. It is hoped that this study can be used for reference in the project management of domestic commercial real estate projects.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F721;F299.23

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