【摘要】：隨著全世界經(jīng)濟(jì)的發(fā)展和社會(huì)文明程度的不斷提高,體育健身不斷深入人心,成為提高人們生活質(zhì)量不可或缺的因素；加之2016年,高爾夫運(yùn)動(dòng)再次加入到奧運(yùn)會(huì)這個(gè)大家庭之中,其受眾發(fā)生了巨大的改變,它已然不再是高消費(fèi)人群獨(dú)有的代名詞。隨著各省市高爾夫比賽、友誼賽、交流賽及高校課程的普遍開設(shè),高爾夫運(yùn)動(dòng)已不再是只有高薪中老年才能從事的運(yùn)動(dòng)。高爾夫人群結(jié)構(gòu)的巨大變化影響著整個(gè)高爾夫體育產(chǎn)業(yè),所以有效的弄清高爾夫運(yùn)動(dòng)參與者的現(xiàn)狀,特別是其獨(dú)特的基本特征和消費(fèi)情況,非常有利于合理的運(yùn)營(yíng)整個(gè)高爾夫產(chǎn)業(yè)。 本研究以北京市高爾夫運(yùn)動(dòng)參與者的基本特征和消費(fèi)情況為研究對(duì)象,以北京市高爾夫練習(xí)場(chǎng)的高爾夫運(yùn)動(dòng)參與者為調(diào)查對(duì)象,主要采用文獻(xiàn)資料法、問卷調(diào)查法、訪談法、邏輯歸納法和數(shù)理統(tǒng)計(jì)法等研究方法,對(duì)北京市高爾夫運(yùn)動(dòng)參與者的基本特征和消費(fèi)情況進(jìn)行了深入的調(diào)查和探討,從而對(duì)現(xiàn)階段北京市從事高爾夫運(yùn)動(dòng)的參與者有一個(gè)更為直觀、細(xì)致、全面的了解,并得出以下結(jié)論： 北京市高爾夫運(yùn)動(dòng)參與者以男性為主體,女性比例在不斷上升,參與年齡主要集中在30至49歲,且家庭多幸福美滿,文化程度高,大多擔(dān)任企事業(yè)單位中高層管理人員、技術(shù)人員、中型民營(yíng)、獨(dú)資企業(yè)業(yè)主,家庭收入較高。高爾夫運(yùn)動(dòng)總體屬于高消費(fèi)體育項(xiàng)目,主要消費(fèi)集中在購(gòu)買球桿、練習(xí)場(chǎng)消費(fèi)、下場(chǎng)消費(fèi)、請(qǐng)教練和高爾夫旅游上。也有部分參與者在購(gòu)買會(huì)籍和高爾夫房地產(chǎn)上有較大開支。 北京市高爾夫運(yùn)動(dòng)參與者打球時(shí)間和開球時(shí)間相對(duì)較為隨機(jī),大部分參與者以健身、休閑娛樂為主要目的參與高爾夫運(yùn)動(dòng),且超過7成的高爾夫運(yùn)動(dòng)參與者認(rèn)為參與高爾夫運(yùn)動(dòng)值得或非常值得。更多的參與者喜歡選擇自己擁有會(huì)員卡或價(jià)格中檔的球場(chǎng)與朋友或工作伙伴、同事下場(chǎng)打球,年平均下場(chǎng)次數(shù)超過20場(chǎng)的占75%。 本文通過問卷和訪談的方式收集本論文所調(diào)查的各項(xiàng)相關(guān)數(shù)據(jù),真實(shí)的顯現(xiàn)了北京市高爾夫運(yùn)動(dòng)參與者的基本特征及其消費(fèi)情況,進(jìn)而為北京市相關(guān)高爾夫產(chǎn)業(yè)提供真實(shí)有效的信息,從而促使北京市相關(guān)高爾夫產(chǎn)業(yè)能夠合理調(diào)整資源的分配方式,按需提供,使其能夠更加節(jié)約、更為合理、更加高效的運(yùn)營(yíng)發(fā)展,從而達(dá)到社會(huì)資源共贏的良好發(fā)展模式。
[Abstract]:With the development of the world economy and the continuous improvement of the social civilization, physical fitness has been deeply rooted in the hearts of the people and become an indispensable factor to improve people's quality of life. In 2016, golf once again joined the Olympic family, its audience has changed dramatically, it is no longer unique to high-spending people synonymous. With the opening of golf competitions, friendlies, exchanges and university courses in various provinces and cities, golf is no longer a sport only for the middle-aged and the elderly with high pay. The huge changes in the structure of the golf crowd affect the whole golf sports industry, so we can effectively understand the current situation of the participants in golf, especially its unique basic characteristics and consumption. Very conducive to the rational operation of the entire golf industry. This study takes the basic characteristics and consumption of the participants in Beijing Golf as the research object, and the participants in the Beijing Golf driving range as the investigation objects, mainly using the methods of literature, questionnaire, interview, etc. Based on the methods of logical induction and mathematical statistics, this paper makes an in-depth investigation and discussion on the basic characteristics and consumption of golfers in Beijing. Thus there is a more intuitive, meticulous and comprehensive understanding of the participants engaged in golf in Beijing at the present stage, and the following conclusions are drawn: the proportion of participants in Beijing golf is mainly male, and the proportion of women is constantly rising. The age of participation is mainly from 30 to 49 years old, and the family is happy and has a high level of education. Most of them serve as senior management personnel, technical personnel, medium-sized private enterprises, proprietorship enterprise owners and high family income. Golf generally belongs to high consumption sports items, which mainly focus on purchasing clubs, driving range consumption, end consumption, please coach and golf tourism. There are also some participants in the purchase of membership and golf real estate has a large expenditure. Beijing Golf participants play time and kick off time is relatively random, most of the participants to fitness, leisure and entertainment as the main purpose of participating in golf, And more than 70% of golf participants believe that participation in golf is worth or very well worth participating in. More participants like to choose their own membership card or the price of the middle of the pitch with friends or work partners, colleagues play the end of the game, the average number of times more than 20 games per year 75, 75. Through questionnaire and interview, this paper collects the relevant data of this paper, and shows the basic characteristics and consumption of the participants in Beijing Golf. Thus, it can provide real and effective information for the relevant golf industry in Beijing, so that the relevant golf industry in Beijing can adjust the distribution of resources reasonably and provide it on demand, so that it can be more economical and reasonable. More efficient operation and development, so as to achieve a win-win social resources development model.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G849.3

【引證文獻(xiàn)】

相關(guān)博士學(xué)位論文 前1條

1 詹國(guó)勇;中國(guó)高爾夫產(chǎn)業(yè)競(jìng)爭(zhēng)力研究[D];北京體育大學(xué);2011年

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本文編號(hào)：2424583