【摘要】：房地產(chǎn)業(yè)是我國(guó)國(guó)民經(jīng)濟(jì)結(jié)構(gòu)中的重要組成部門，整個(gè)國(guó)民經(jīng)濟(jì)中的很大一部分都來源于房地產(chǎn)業(yè)所起到的帶動(dòng)作用，房地產(chǎn)領(lǐng)域企業(yè)的發(fā)展變化直接影響著整個(gè)國(guó)民經(jīng)濟(jì)的運(yùn)行狀況，具有非常重要的作用和地位。VBM理論在房地產(chǎn)企業(yè)管理中的運(yùn)用是一個(gè)非常令人可喜的現(xiàn)象，這標(biāo)志著我們國(guó)家房地產(chǎn)領(lǐng)域的企業(yè)管理理念和水平的一個(gè)重大提高，也標(biāo)志著我國(guó)房地產(chǎn)領(lǐng)域市場(chǎng)的進(jìn)一步成熟和與世界同步。 正是基于以上背景，本文通過對(duì)VBM理論的基本內(nèi)容和發(fā)展脈絡(luò)進(jìn)行梳理，總結(jié)出VBM理論的精髓和要旨所在，以期在建立房地產(chǎn)公司管理制度時(shí)能夠使VBM的理念真正貫穿到管理制度的每一個(gè)環(huán)節(jié)當(dāng)中。在歸納完上述內(nèi)容之后，本文將嘗試探討基于VBM理論的企業(yè)管理體系構(gòu)建，，研究基于VBM理論，應(yīng)如何完善和改善房地產(chǎn)企業(yè)的管理制度和機(jī)制，著重對(duì)房地產(chǎn)企業(yè)對(duì)企業(yè)價(jià)值與戰(zhàn)略的認(rèn)識(shí)定位、價(jià)值源泉及價(jià)值驅(qū)動(dòng)因素、價(jià)值衡量方法以及激勵(lì)薪酬的設(shè)計(jì)等問題進(jìn)行了深入的研究與分析。嘗試總結(jié)出一些在我國(guó)當(dāng)前市場(chǎng)環(huán)境下，有利于提高我國(guó)房地產(chǎn)開發(fā)企業(yè)的經(jīng)營(yíng)管理水平和能力的方法和建議。最后，本文將選取某個(gè)房地產(chǎn)公司作為具體案例，應(yīng)用VBM對(duì)公司管理進(jìn)行分析并提出合理化建議。 房地產(chǎn)企業(yè)應(yīng)該在全面理解VBM理論、清晰定位企業(yè)的價(jià)值與戰(zhàn)略地位、著重培訓(xùn)企業(yè)管理人才、靈活構(gòu)建管理模式等方面投入注意力，這對(duì)于提高這些企業(yè)的管理水平、增強(qiáng)企業(yè)的市場(chǎng)競(jìng)爭(zhēng)力、優(yōu)化社會(huì)資源的有效配置等方面，都具有積極的現(xiàn)實(shí)意義。
[Abstract]:The real estate industry is an important component of the national economic structure of our country. A large part of the whole national economy comes from the leading role played by the real estate industry. The development and change of real estate enterprises have a direct impact on the operation of the whole national economy and have a very important role and status. The application of VBM theory in the management of real estate enterprises is a very gratifying phenomenon. This marks a significant improvement in the concept and level of enterprise management in the field of real estate in our country, and also marks the further maturity and synchronization of the real estate market in our country with the world. Based on the above background, this paper summarizes the essence and essentials of VBM theory by combing the basic content and development context of VBM theory. In order to set up the management system of real estate companies can make the idea of VBM really run through every link of the management system. After summing up the above contents, this paper will try to explore the construction of enterprise management system based on VBM theory, and how to perfect and improve the management system and mechanism of real estate enterprises based on VBM theory. This paper focuses on the cognition and orientation of the enterprise value and strategy, the value source and the value driving factor, the method of value measurement and the design of the incentive salary in the real estate enterprise. This paper tries to summarize some methods and suggestions which are helpful to improve the management level and ability of the real estate development enterprises in our country under the current market environment. Finally, this paper will select a real estate company as a specific case, use VBM to analyze the management of the company and put forward reasonable suggestions. Real estate enterprises should pay attention to the comprehensive understanding of VBM theory, clearly positioning the value and strategic position of enterprises, focusing on training enterprise management personnel, flexible construction of management model, which can improve the management level of these enterprises. It is of positive practical significance to strengthen the market competitiveness of enterprises and optimize the effective allocation of social resources.
【學(xué)位授予單位】：中國(guó)地質(zhì)大學(xué)（北京）
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F299.233.4

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