【摘要】：近年來(lái)我國(guó)房地產(chǎn)行業(yè)受到了國(guó)家宏觀調(diào)控政策、國(guó)民經(jīng)濟(jì)長(zhǎng)期高速增長(zhǎng)、住房剛性需求降低等多種因素的沖擊,行業(yè)走勢(shì)也從新世紀(jì)到來(lái)時(shí)的高歌猛進(jìn)逐漸演化成了現(xiàn)在的波動(dòng)調(diào)整,但不可否認(rèn)的是,房地產(chǎn)行業(yè)仍然是我國(guó)國(guó)民經(jīng)濟(jì)的支柱產(chǎn)業(yè)。房地產(chǎn)行業(yè)走勢(shì)的波動(dòng)調(diào)整,也符合房地產(chǎn)行業(yè)對(duì)政策高敏感的行業(yè)特性。正是因?yàn)檫@種投資規(guī)模大、執(zhí)行周期長(zhǎng)、受客觀市場(chǎng)制約性強(qiáng)的行業(yè)特性,注定了房地產(chǎn)行業(yè)必然是一個(gè)高風(fēng)險(xiǎn)高收益的行業(yè)。當(dāng)前,房地產(chǎn)項(xiàng)目開(kāi)發(fā)所面臨的客觀環(huán)境受到“新國(guó)十條”政策的影響產(chǎn)生了一些相對(duì)不利的因素,其中包括：人力成本增長(zhǎng)速度遠(yuǎn)遠(yuǎn)高于CPI(居民消費(fèi)價(jià)格指數(shù))增長(zhǎng)速度、項(xiàng)目必須原材料(建筑材料,動(dòng)力燃料等)價(jià)格激增,已竣工房地產(chǎn)項(xiàng)目中商品房銷(xiāo)售面積負(fù)增長(zhǎng),房地產(chǎn)項(xiàng)目現(xiàn)金流受到一定制約影響項(xiàng)目的資金平衡等。因此在這個(gè)客觀環(huán)境相對(duì)復(fù)雜的時(shí)期里,房地產(chǎn)項(xiàng)目的風(fēng)險(xiǎn)管理就顯得更加重要。 “濱海銀灘”項(xiàng)目位于大連市區(qū)的東部,是國(guó)務(wù)院批準(zhǔn)成立的第一批國(guó)家級(jí)旅游度假區(qū)之一,也是國(guó)家AAAAA級(jí)旅游景區(qū)。而“濱海銀灘”項(xiàng)目中配套區(qū)一期項(xiàng)目即為西區(qū)內(nèi)配套住宅的建設(shè),建筑內(nèi)容為多層住宅、底商和展示中心。本文以大連“濱海銀灘”文化旅游區(qū)配套區(qū)一期項(xiàng)目為案例進(jìn)行風(fēng)險(xiǎn)管理研究,在論述的過(guò)程中綜合運(yùn)用了案例調(diào)研法、文獻(xiàn)分析法、專家訪談法以及相關(guān)的定項(xiàng)研究,對(duì)“濱海銀灘”項(xiàng)目中存在的具體風(fēng)險(xiǎn)問(wèn)題進(jìn)行分析,結(jié)合房地產(chǎn)項(xiàng)目的風(fēng)險(xiǎn)識(shí)別、評(píng)估理論進(jìn)行相應(yīng)的應(yīng)對(duì)處理研究。文章總體分為四個(gè)部分,第一部分為緒論部分,分別介紹了文章的研究背景、研究意義、國(guó)內(nèi)外研究現(xiàn)狀和研究方法及內(nèi)容等基礎(chǔ)情況；第二部分為案例介紹部分,從各個(gè)細(xì)節(jié)介紹了“濱海銀灘”項(xiàng)目的概況,并列舉了“濱海銀灘”一期住宅項(xiàng)目中所存在的具體問(wèn)題；第三部分為案例分析部分,歸納了房地產(chǎn)項(xiàng)目所涉及的相關(guān)風(fēng)險(xiǎn)管理理論以及對(duì)風(fēng)險(xiǎn)的識(shí)別、評(píng)估方法,并結(jié)合這些相關(guān)理論對(duì)第二部分中所提出的具體問(wèn)題進(jìn)行相應(yīng)的應(yīng)對(duì)處理,同時(shí),根據(jù)應(yīng)對(duì)處理的內(nèi)容建立了“濱海銀灘”一期住宅項(xiàng)目的專項(xiàng)風(fēng)險(xiǎn)管理保障體系；第四部分為結(jié)論部分,對(duì)全文的論述進(jìn)行總結(jié),并通過(guò)結(jié)論對(duì)房地產(chǎn)項(xiàng)目風(fēng)險(xiǎn)管理的發(fā)展趨勢(shì)進(jìn)行展望分析。
[Abstract]:In recent years, the real estate industry of our country has been impacted by many factors, such as the national macro-control policy, the long-term rapid growth of the national economy, the reduction of the rigid demand for housing, and so on. The trend of the industry has gradually evolved from the rapid development in the coming of the new century to the current fluctuation and adjustment, but it is undeniable that the real estate industry is still the pillar industry of our national economy. The fluctuation adjustment of the real estate industry trend, also accord with the industry characteristic that the real estate industry is highly sensitive to the policy. It is precisely because this kind of investment scale is large, the execution period is long, and the objective market is strong, the real estate industry is destined to be a high risk and high income industry. At present, the objective environment facing the development of real estate projects is affected by the policy of "the new ten articles of the state", which has produced some relatively unfavorable factors, including: the growth rate of labor cost is far higher than that of CPI (consumer price index). The price of raw materials (construction materials, power fuel, etc.) must surge sharply, the sales area of commercial housing in completed real estate projects increases negatively, and the cash flow of real estate projects is restricted to some extent. Therefore, in this objective environment relatively complex period, real estate project risk management becomes more important. Located in the east of Dalian, Binhai Silver Beach is one of the first national tourist resorts approved by the State Council. It is also a national AAAAA class tourist resort. In the "Binhai Silver Beach" project, the first phase of the supporting area is the construction of the supporting residential building in the western region, and the content of the building is multi-storey residence, bottom merchant and exhibition center. This paper takes the first phase project of Dalian "Binhai Yintan" cultural tourism area as a case to study risk management. In the process of discussion, it comprehensively applies case investigation method, literature analysis method, expert interview method and related itemized research. Based on the analysis of the specific risk problems in the Binhai Silver Beach project, the corresponding countermeasures are studied in combination with the risk identification of the real estate project and the evaluation theory. The article is divided into four parts, the first part is the introduction part, respectively introduced the research background, research significance, domestic and foreign research status, research methods and content of the basic situation; The second part is case introduction part, which introduces the general situation of "Binhai Silver Beach" project from various details, and enumerates the concrete problems existing in the "Binhai Silver Beach" first stage residential project; The third part is the case analysis part, which summarizes the related risk management theory, risk identification and evaluation methods involved in real estate projects. And combined with these related theories to deal with the specific problems raised in the second part, at the same time, according to the content of the response, the paper establishes the special risk management guarantee system of the "Binhai Silver Beach" residential project in the first phase; The fourth part is the conclusion part, summarizes the full text discussion, and through the conclusion carries on the prospect analysis to the real estate project risk management development trend.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.23;TU71

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本文編號(hào)：2376761