【摘要】：房地產(chǎn)業(yè)的不斷成熟和發(fā)展，大量的資本流入房地產(chǎn)市場，使得我國的房地產(chǎn)市場發(fā)展快速，同時(shí)出現(xiàn)了一系列的問題。為了控制房價(jià)的過快增長，國家出臺(tái)了宏觀調(diào)控政策，這無疑對(duì)房地產(chǎn)開發(fā)商是一個(gè)沉重的打擊，但是于此同時(shí)對(duì)房地產(chǎn)開發(fā)商的管理水平也提出了更高的要求。同時(shí)企業(yè)之間的競爭也逐漸轉(zhuǎn)換成了供應(yīng)鏈之間的競爭。因此，如何提高管理能力、突破自身瓶頸是房地產(chǎn)開發(fā)企業(yè)面臨的迫切問題。 本文通過對(duì)服務(wù)供應(yīng)鏈理論的分析和比較研究，提出將服務(wù)供應(yīng)鏈理論應(yīng)用在房地產(chǎn)行業(yè)。作者對(duì)房地產(chǎn)開發(fā)服務(wù)供應(yīng)鏈的內(nèi)涵、模型構(gòu)建和意義做了初步分析。通過對(duì)房地產(chǎn)開發(fā)過程中的主體關(guān)系進(jìn)行的分析，運(yùn)用邏輯分析、推演的方法，構(gòu)建了以房地產(chǎn)開發(fā)商為服務(wù)總集成商的房地產(chǎn)開發(fā)服務(wù)供應(yīng)鏈模型。在房地產(chǎn)開發(fā)服務(wù)供應(yīng)鏈中，開發(fā)商對(duì)服務(wù)供應(yīng)鏈中的信息流與資金流進(jìn)行控制，并通過流程管理、能力管理和績效管理對(duì)服務(wù)供應(yīng)商進(jìn)行選擇與管理。并對(duì)房地產(chǎn)開發(fā)服務(wù)供應(yīng)鏈的管理進(jìn)行了討論。 在房地產(chǎn)開發(fā)服務(wù)供應(yīng)鏈的實(shí)施過程中，分析了供應(yīng)商選擇和管理的重要性，通過博弈分析，，強(qiáng)調(diào)房地產(chǎn)開發(fā)企業(yè)與服務(wù)供應(yīng)商建立合作伙伴關(guān)系的必要性。根據(jù)房地產(chǎn)開發(fā)過程中的特性，分別建立了行業(yè)評(píng)價(jià)指標(biāo)和合作評(píng)價(jià)指標(biāo)兩套評(píng)價(jià)指標(biāo)體系，行業(yè)評(píng)價(jià)指標(biāo)體系根據(jù)各個(gè)服務(wù)主體涉及的行業(yè)特性建立，合作評(píng)價(jià)指標(biāo)體系根據(jù)房地產(chǎn)企業(yè)選擇長期的合作伙伴的需求建立。在層次分析法和APH-模糊綜合分析法的基礎(chǔ)在，提出通過兩個(gè)階段對(duì)服務(wù)供應(yīng)商進(jìn)行選擇。最后通過算例對(duì)其進(jìn)行驗(yàn)證。
[Abstract]:With the development and maturity of real estate industry, a large amount of capital flows into the real estate market, which makes the real estate market of our country develop rapidly, and a series of problems appear at the same time. In order to control the rapid growth of house prices, the state has issued macro-control policies, which is undoubtedly a heavy blow to real estate developers, but at the same time, the management level of real estate developers is also put forward higher requirements. At the same time, the competition between enterprises is gradually transformed into the competition between supply chains. Therefore, how to improve the management ability and break through its own bottleneck is an urgent problem faced by real estate development enterprises. Based on the analysis and comparison of service supply chain theory, this paper puts forward the application of service supply chain theory in real estate industry. The author makes a preliminary analysis on the connotation, model construction and significance of the real estate development service supply chain. Based on the analysis of the relationship between the main bodies in the process of real estate development and the method of logic analysis and deduction, a real estate development service supply chain model with real estate developers as the service integrator is constructed. In the real estate development service supply chain, developers control the information flow and capital flow in the service supply chain, and select and manage the service providers through process management, capability management and performance management. The management of real estate development service supply chain is also discussed. In the process of implementing the supply chain of real estate development service, the importance of supplier selection and management is analyzed, and the necessity of establishing cooperative partnership between real estate development enterprise and service provider is emphasized through game analysis. According to the characteristics in the process of real estate development, two sets of evaluation index systems are established, namely, the industry evaluation index system and the cooperative evaluation index system. The industry evaluation index system is established according to the industry characteristics involved in each service body. The cooperative evaluation index system is established according to the needs of the real estate enterprises to select long-term partners. On the basis of analytic hierarchy process (AHP) and fuzzy synthesis analysis (APH-), two stages of service supplier selection are proposed. Finally, an example is given to verify it.
【學(xué)位授予單位】：重慶交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F299.233.4

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