【摘要】：住房作為國計民生中“衣食住行”的重要一部分,歷來是百姓關(guān)注的熱點。不可忽視的是,受近年來宏觀調(diào)控政策的影響,房地產(chǎn)企業(yè)面臨著較大不確定性。所以,部分房地產(chǎn)開發(fā)企業(yè)開始調(diào)整發(fā)展戰(zhàn)略,通過整合產(chǎn)業(yè)鏈的上下游資源,即聯(lián)合設(shè)計、施工等作為一個整體來實行一體化協(xié)調(diào)運作。作為勞動密集型行業(yè),房地產(chǎn)企業(yè)最終競爭的是人力資源,因為附加在房產(chǎn)上、被市場認(rèn)可的品質(zhì)和服務(wù)是由人來決定的,誰擁有人才,誰就是最大的贏家。企業(yè)戰(zhàn)略的調(diào)整要有與其相適應(yīng)的人力資源管理戰(zhàn)略,在挑戰(zhàn)與機遇并存的情況下,只有通過不斷整合優(yōu)化人力資源來構(gòu)筑企業(yè)核心競爭力,才能在行業(yè)洗牌之中贏得先機。房地產(chǎn)行業(yè)的利潤源泉來自于項目,在一體化新的運營模式下,隨著人員規(guī)模的擴大,總部如何協(xié)同整合各個項目的人力資源,各項目間的人員如何協(xié)同運作是值得我們研究的重點問題。 本論文以項目人力資源管理、協(xié)同理論、一體化等為理論基礎(chǔ)。在參考國內(nèi)外研究成果的基礎(chǔ)上首先提出了一體化運作的房地產(chǎn)開發(fā)項目人力資源管理模式的內(nèi)涵,并分析了協(xié)同理論運用到一體化項目人力資源管理的必要性和可行性。進而構(gòu)建了一體化房地產(chǎn)開發(fā)單項目人力資源管理模式,提出總部如何選擇對各個項目的人力資源管控模式,并構(gòu)建了項目的組織架構(gòu),對項目各個職能部門的職責(zé)進行重新定義；同時結(jié)合一體化項目人力資源管理的特點構(gòu)建了項目人員招聘、規(guī)劃配置、團隊績效評價以及薪酬體系等管理模式,并對各個人力資源管理模塊進行一體化協(xié)同性分析。同時考慮到一體化房地產(chǎn)開發(fā)企業(yè)實施跨區(qū)域橫向擴張后多項目人力資源的共享及調(diào)配,構(gòu)建了組合賦權(quán)和灰色關(guān)聯(lián)分析相結(jié)合的多項目優(yōu)先級評價模型。最后,通過實證分析為實行一體化運作的ZY建研置業(yè)房地產(chǎn)開發(fā)項目的人力資源管理提供借鑒和參考依據(jù)。
[Abstract]:Housing, as an important part of people's livelihood, has always been the focus of attention. It can not be ignored that real estate enterprises are faced with greater uncertainty due to the influence of macro-control policies in recent years. Therefore, some real estate development enterprises began to adjust the development strategy, through the integration of upstream and downstream resources of the industrial chain, that is, joint design, construction and so on as a whole to implement the integrated and coordinated operation. As a labor-intensive industry, real estate enterprises ultimately compete for human resources, because attached to the real estate, the quality and service recognized by the market is determined by people, who has talent, who is the biggest winner. The adjustment of enterprise strategy should have the human resource management strategy suitable for it. Under the circumstances of the coexistence of challenge and opportunity, only by continuously integrating and optimizing human resources to build the core competence of enterprise, can we win the first chance in the trade shuffle. The profit source of the real estate industry comes from the project. Under the new operation mode of integration, with the expansion of the personnel scale, how can the headquarters coordinate and integrate the human resources of each project? How to work collaboratively among the personnel of various projects is a key issue worthy of our study. This paper is based on project human resource management, collaboration theory, integration and so on. Based on the research results at home and abroad, this paper first puts forward the connotation of the human resource management mode of the integrated real estate development project, and analyzes the necessity and feasibility of applying the synergy theory to the human resource management of the integrated project. Then it constructs the integrated real estate development single project human resource management mode, proposes how the headquarters choose the human resources control mode of each project, and constructs the project organization structure. Redefining the responsibilities of each functional department of the project, combining with the characteristics of integrated project human resources management, constructing the management model of project personnel recruitment, planning and allocation, team performance evaluation and compensation system, etc. And the human resources management module for the integration of synergy analysis. At the same time, considering the sharing and allocation of multi-project human resources after cross-regional horizontal expansion of integrated real estate development enterprises, a multi-project priority evaluation model combining combination weighting and grey relational analysis is constructed. Finally, through the empirical analysis for the implementation of the integrated operation of ZY real estate development project human resource management to provide reference and reference basis.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272.92;F299.23

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