本文選題：淮南礦業(yè)集團(tuán) + 發(fā)展戰(zhàn)略　； 參考：《安徽大學(xué)》2014年碩士論文

【摘要】：淮南礦業(yè)集團(tuán)是國家規(guī)劃建設(shè)的13個億噸級煤炭生產(chǎn)基地和6個煤電基地之一,在煤電能源領(lǐng)域起著至關(guān)重要的作用,為華東地區(qū)煤電能源的穩(wěn)定發(fā)揮著重要作用。隨著全球金融危機(jī)的進(jìn)一步蔓延和中國經(jīng)濟(jì)增速的放緩,國家調(diào)整經(jīng)濟(jì)結(jié)構(gòu)、提高發(fā)展質(zhì)量戰(zhàn)略進(jìn)一步深化。煤炭市場低迷各大煤企間的競爭加劇,煤炭企業(yè)發(fā)展的戰(zhàn)略環(huán)境發(fā)生了重大變化。作為資源型企業(yè)的煤炭企業(yè),隨著煤炭價格的持續(xù)下跌,加之霧霾天氣的蔓延等導(dǎo)致的環(huán)境保護(hù)壓力增大,京津等地區(qū)降煤限煤措施將成為一種趨勢,鋼鐵水泥等產(chǎn)能過剩的高污染高耗能企業(yè)成為產(chǎn)業(yè)結(jié)構(gòu)調(diào)整的重點(diǎn)。在當(dāng)前嚴(yán)峻的形勢下,煤炭企業(yè)通過科學(xué)的戰(zhàn)略環(huán)境分析選擇適合自身實(shí)際的發(fā)展戰(zhàn)略來轉(zhuǎn)變經(jīng)濟(jì)增長方式,加快產(chǎn)業(yè)結(jié)構(gòu)調(diào)整,實(shí)現(xiàn)戰(zhàn)略轉(zhuǎn)型,是煤炭企業(yè)的必要選擇。 本文采用實(shí)證分析與規(guī)范分析相結(jié)合的方法,以煤炭企業(yè)的特點(diǎn)為出發(fā)點(diǎn),運(yùn)用戰(zhàn)略管理理論,著重以多元化戰(zhàn)略理論分析了煤炭企業(yè)戰(zhàn)略研究的必要性,研究并制定了淮南礦業(yè)發(fā)展戰(zhàn)略,在分析了淮南礦業(yè)自身的優(yōu)勢、劣勢以及外部的機(jī)遇與挑戰(zhàn)的基礎(chǔ)上,提出了淮南礦業(yè)的發(fā)展戰(zhàn)略應(yīng)選擇穩(wěn)定增長型戰(zhàn)略。在立足煤電基地的基礎(chǔ)上,穩(wěn)步拓展多元化產(chǎn)業(yè)。在調(diào)整經(jīng)濟(jì)結(jié)構(gòu)轉(zhuǎn)型的大背景下,大力發(fā)展電力、物流、金融、房地產(chǎn)、技術(shù)服務(wù)等非煤產(chǎn)業(yè),以實(shí)現(xiàn)淮南礦業(yè)的可持續(xù)發(fā)展。最后就戰(zhàn)略措施的實(shí)施以及戰(zhàn)略實(shí)施的保障體系等方面提出了自己的看法。 論文共分為五個部分：首先簡要介紹選題的背景與研究意義,其次對企業(yè)戰(zhàn)略和多元化發(fā)展理論進(jìn)行了簡要表述,第三部分是對企業(yè)的外部和內(nèi)部環(huán)境進(jìn)行分析,第四部分是對企業(yè)發(fā)展戰(zhàn)略的分析,最后是對企業(yè)發(fā)展戰(zhàn)略實(shí)施的闡述。
[Abstract]:Huainan Mining Group is one of the 13 billion ton coal production bases and 6 coal power bases planned by the state. It plays an important role in the field of coal and electricity energy and plays an important role in the stability of coal and electricity energy in East China. With the further spread of the global financial crisis and the slowdown of China's economic growth, the strategy of adjusting the economic structure and improving the quality of development has been further deepened. The coal market is in the doldrums and the competition among the major coal enterprises has intensified, and the strategic environment for the development of the coal enterprises has undergone significant changes. As a resource-based enterprise, coal enterprises, with the continuous decline of coal prices and the environmental protection pressure caused by the spread of haze weather, will become a trend to reduce coal restrictions in Beijing and Tianjin and other areas. High pollution and high energy consumption enterprises, such as iron, steel and cement, have become the focus of industrial structure adjustment. Under the severe situation, it is a necessary choice for coal enterprises to change the mode of economic growth, speed up the adjustment of industrial structure and realize the strategic transformation through scientific strategic environment analysis. This paper adopts the method of combining empirical analysis and normative analysis, taking the characteristics of coal enterprises as the starting point, using the theory of strategic management, focusing on the diversification strategy theory to analyze the necessity of the strategic research of coal enterprises. This paper studies and formulates the development strategy of Huainan mining industry, and on the basis of analyzing the advantages, disadvantages and external opportunities and challenges of Huainan mining industry, puts forward that the development strategy of Huainan mining industry should choose the stable growth strategy. On the basis of coal-power base, steadily expand diversified industries. In order to realize the sustainable development of Huainan mining industry, non-coal industries such as electric power, logistics, finance, real estate and technical services should be developed under the background of restructuring economic structure. Finally, the author puts forward his own views on the implementation of strategic measures and the guarantee system of strategic implementation. The thesis is divided into five parts: firstly, it briefly introduces the background and research significance of the selected topic, secondly, briefly describes the enterprise strategy and diversification development theory. The third part analyzes the external and internal environment of the enterprise. The fourth part is the analysis of the enterprise development strategy, and the last part is the exposition of the implementation of the enterprise development strategy.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.1;F272

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