發(fā)布時間：2018-06-16 14:50

  本文選題：吉峰農機工程機械板塊 + 產品規(guī)劃�。� 參考：《電子科技大學》2014年碩士論文

【摘要】：2011年之前的10年,持續(xù)高增長的基礎建設投資及房地產行業(yè)成就了中國工程機械,但“四萬億”刺激帶來的輝煌過后,這兩個關鍵驅動因素不再持續(xù)發(fā)力,一直持續(xù)高企的基本建設投資規(guī)模和房地產行業(yè)的高速發(fā)展得到了有效控制,這直接導致工程機械行業(yè)進入從高速增長向中低速增長的過渡調整期。調整期內,需求增速放緩、產能過剩、激烈的競爭可能導致產業(yè)鏈各層級的企業(yè)出現大洗牌。在調整期里存活下來的企業(yè)才有可能享有未來由城鎮(zhèn)化建設的快速推進及保持經濟穩(wěn)增長的其他措施帶來的行業(yè)發(fā)展新機遇。2010年開始代理經銷工程機械產品的吉峰農機工程機械板塊,是否能夠利用行業(yè)調整的機會取得發(fā)展,如何判斷自身的優(yōu)勢、劣勢以做出變革并培育出獨特的核心競爭力以謀求快速成長。本文希望結合自身特點、行業(yè)趨勢來探討這些問題,從而制定出適合吉峰農機工程機械板塊業(yè)務發(fā)展的戰(zhàn)略。本文以戰(zhàn)略管理理論為基礎,運用波特五力競爭模型、SWOT矩陣等分析方法,通過對吉峰工程機械板塊現階段的內部資源與能力進行分析,結合工程機械行業(yè)的競爭結構、市場需求特點,分析了吉峰農機工程機械板塊業(yè)務發(fā)展的優(yōu)劣勢及機會威脅,從而對吉峰工程機械板塊的代理產品規(guī)劃、目標市場選擇、經營模式變革等進行探討,確立其發(fā)展戰(zhàn)略,并制定相應的保障措施來推進戰(zhàn)略的貫徹實施。全文共分為緒論、內部資源與能力分析、外部環(huán)境分析、戰(zhàn)略制定、戰(zhàn)略實施保障和總結等六個部分。
[Abstract]:China's construction machinery was made by a decade of sustained growth in infrastructure investment and real estate in the decade leading up to 2011, but after the splendor of the "4 trillion" stimulus, these two key drivers are no longer sustained. The continuous high scale of capital construction investment and the rapid development of real estate industry have been effectively controlled, which directly leads the construction machinery industry to enter the transition period from high growth to medium and low speed growth. During the adjustment period, demand growth slowed, overcapacity, fierce competition may lead to industrial chain at all levels of enterprise reshuffle. It is only during the adjustment period that enterprises that survive the adjustment period may enjoy new opportunities for industry development brought about by the rapid development of urbanization and other measures to maintain stable economic growth. Jiji, which began to distribute construction machinery products as an agent in 2010, Peak agricultural machinery construction machinery plate, Whether can make use of the opportunity of industry adjustment to achieve development, how to judge their own strengths, weaknesses in order to make changes and cultivate a unique core competitiveness in order to seek rapid growth. This paper hopes to discuss these problems in combination with its own characteristics and industry trends, so as to formulate a strategy suitable for the business development of Jifeng agricultural machinery construction machinery plate. Based on the theory of strategic management, this paper analyzes the internal resources and capabilities of Jifeng construction machinery plate at the present stage by using Porter's five-force competition model and SWOT matrix, and combines the competitive structure of construction machinery industry. The characteristics of market demand, the advantages and disadvantages of Jifeng agricultural machinery construction machinery plate business development and the opportunity threat are analyzed, and the agent product planning, target market selection and business model reform of Jifeng construction machinery plate are discussed. Establish its development strategy, and formulate the corresponding safeguard measures to promote the implementation of the strategy. The paper is divided into six parts: introduction, internal resource and ability analysis, external environment analysis, strategy formulation, strategy implementation guarantee and summary.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.4

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本文編號：2027068