本文選題：房地產(chǎn) + 項目成本管理�。� 參考：《中國海洋大學(xué)》2013年碩士論文

【摘要】：近年來,隨著B市經(jīng)濟的迅速發(fā)展及人民生活水平的不斷提高,加之外來人口的快速增長,房地產(chǎn)行業(yè)獲得了迅速發(fā)展。在此背景下,B市富馨房地產(chǎn)開發(fā)公司為了抓住市場機會,提升自身的競爭力,提出了富馨花園項目。由于房地產(chǎn)開發(fā)項目普遍具有投資大、周期長、風(fēng)險高等特點,對于富馨房地產(chǎn)開發(fā)公司這一定位于營造精品住宅的大型房地產(chǎn)開發(fā)企業(yè)而言,要想在激烈的市場競爭中獲得良好的經(jīng)濟效益,合理控制項目成本是至關(guān)重要的。為此,本文將項目成本管理的相關(guān)理論與富馨花園項目實際密切結(jié)合,從以下幾個方面對本項目進行了深入的項目成本管理研究： 首先,簡要介紹了富馨房地產(chǎn)開發(fā)公司與富馨花園房地產(chǎn)開發(fā)項目,并對該公司以往開發(fā)項目的成本管理情況進行了深入分析,揭示了其中存在的主要問題。分析表明,富馨房地產(chǎn)開發(fā)公司在以往的開發(fā)項目成本管理中存在著投資決策機制不科學(xué)、不注重引入競爭機制、施工成本控制意識淡薄以及成本管理流程不完善等諸多問題。 然后,詳細闡述了富馨房地產(chǎn)開發(fā)公司針對以往項目開發(fā)成本管理暴露出的問題,在富馨花園房地產(chǎn)開發(fā)項目的投資決策階段、招標(biāo)階段、設(shè)計階段、施工建設(shè)階段及竣工結(jié)算階段等全過程所實施的項目成本管理改良方案,主要包括先進的項目成本管理方法、完善的項目成本管理制度及流程、項目成本的動態(tài)監(jiān)控與糾偏、嚴(yán)格的項目成本績效考核與激勵等。 最后,通過詳細的成本結(jié)算,對富馨花園房地產(chǎn)開發(fā)項目的成本管理狀況進行了績效考核。研究表明,本項目的成本管理取得了項目成本節(jié)支的顯著成效,成為了富馨房地產(chǎn)開發(fā)公司項目成本管理的轉(zhuǎn)折點。 本文研究不僅有利于推進富馨房地產(chǎn)開發(fā)公司項目成本管理水平的提高,以為以后的開發(fā)項目積累成功經(jīng)驗,而且也可以為行業(yè)內(nèi)其他企業(yè)的項目成本管理提供科學(xué)的依據(jù)和指導(dǎo)。
[Abstract]:In recent years, with the rapid development of economy and the improvement of people's living standard in B city, and the rapid growth of the foreign population, the real estate industry has obtained the rapid development. In this context, Fuxin Real Estate Development Company in order to seize the market opportunities and enhance its own competitiveness, Fuxin Garden Project was put forward. Because the real estate development project generally has the characteristics of large investment, long period, high risk and so on, for Fuxin Real Estate Development Company, a large real estate development enterprise, which is located in the construction of high-quality housing, In order to obtain good economic benefit in the fierce market competition, it is very important to control the project cost reasonably. Therefore, this paper closely combines the theory of project cost management with the practice of Fuxin Garden Project, and makes a deep research on the project cost management from the following aspects: Firstly, this paper briefly introduces the Fuxin Real Estate Development Company and the Fuxin Garden Real Estate Development Project, and analyzes the cost management of the company's previous development projects, and reveals the main problems. The analysis shows that Fuxin Real Estate Development Company has many problems in the past development project cost management, such as unscientific investment decision mechanism, not paying attention to the introduction of competition mechanism, weak consciousness of construction cost control and imperfect cost management process, and so on. Then, the paper expounds in detail the problems exposed by Fuxin Real Estate Development Company in the past project development cost management, in the investment decision stage, bidding stage and design stage of Fuxin Garden Real Estate Development Project. The project cost management improvement scheme implemented in the whole process of construction and completion settlement mainly includes advanced project cost management method, perfect project cost management system and process, dynamic monitoring and correction of project cost. Strict project cost performance evaluation and incentive. Finally, through the detailed cost settlement, the cost management of Fuxin Garden real estate development project is evaluated. The research shows that the cost management of this project has achieved remarkable results of saving project cost and has become the turning point of project cost management of Fuxin Real Estate Development Company. The research in this paper is not only conducive to the improvement of project cost management level of Fuxin Real Estate Development Company, but also to the accumulation of successful experience for future development projects. It can also provide scientific basis and guidance for project cost management of other enterprises in the industry.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4

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本文編號：1990108