本文選題：房地產(chǎn)企業(yè) + 綠色管理�。� 參考：《大連理工大學(xué)》2014年碩士論文

【摘要】：隨著可持續(xù)發(fā)展觀的貫徹和綠色增長的擴(kuò)展,社會(huì)公眾對(duì)產(chǎn)品的環(huán)保、健康和安全要求也越來越高。在這樣的背景下,企業(yè)產(chǎn)品的綠色化已經(jīng)逐漸成為必然趨勢(shì)。將綠色環(huán)保理念融入企業(yè)運(yùn)營過程中以實(shí)現(xiàn)經(jīng)濟(jì)、社會(huì)和生態(tài)共贏的綠色管理也成為這種趨勢(shì)下對(duì)企業(yè)的必然要求。房地產(chǎn)開發(fā)行業(yè)作為資源能源消耗大、廢棄物多、污染嚴(yán)重且在國計(jì)民生中占有重要地位的行業(yè),實(shí)施綠色管理的必要性和意義都十分重大。當(dāng)前關(guān)于房地產(chǎn)企業(yè)綠色管理的研究,集中于實(shí)施綠色管理的驅(qū)動(dòng)力以及綠色營銷方面,論證了房地產(chǎn)企業(yè)實(shí)施綠色管理的必要性并分析了綠色營銷策略,但對(duì)于綠色管理在房地產(chǎn)企業(yè)的實(shí)施過程研究較少。本文通過實(shí)證分析與案例分析相結(jié)合的方式對(duì)房地產(chǎn)企業(yè)實(shí)施綠色管理的關(guān)鍵因素進(jìn)行分析,從理論和實(shí)踐上都將非常有意義。 本文在對(duì)綠色管理基本內(nèi)容、綠色管理評(píng)價(jià)、綠色管理實(shí)施的影響因素等相關(guān)文獻(xiàn)進(jìn)行回顧和分析的基礎(chǔ)上,結(jié)合房地產(chǎn)企業(yè)的特點(diǎn),分析了房地產(chǎn)企業(yè)實(shí)施綠色管理的關(guān)鍵成功因素,提出了相關(guān)假設(shè),運(yùn)用德爾菲法和因子分析進(jìn)行了量表開發(fā)和驗(yàn)證,運(yùn)用數(shù)據(jù)分析確定了關(guān)鍵成功因素的排序。 本文通過研究和數(shù)據(jù)分析得到以下結(jié)論：(1)戰(zhàn)略因素、領(lǐng)導(dǎo)因素、財(cái)務(wù)因素、人力資源因素、技術(shù)創(chuàng)新因素和供應(yīng)鏈管理因素是房地產(chǎn)企業(yè)綠色管理的關(guān)鍵成功因素；(2)在關(guān)鍵成功因素中,供應(yīng)鏈管理因素、領(lǐng)導(dǎo)因素和戰(zhàn)略因素尤為重要。在房地產(chǎn)企業(yè)綠色管理的過程中,企業(yè)尤其要對(duì)這三個(gè)方面給予持續(xù)不斷的關(guān)注。本文在理論上豐富了房地產(chǎn)企業(yè)綠色管理的研究,在實(shí)踐上也有助于推動(dòng)房地產(chǎn)企業(yè)綠色管理的實(shí)施。
[Abstract]:With the implementation of the concept of sustainable development and the expansion of green growth, the social public demands more and more environmental protection, health and safety of products. In this context, the green of enterprise products has gradually become the inevitable trend. The concept of green environmental protection is integrated into the enterprise operation process to achieve the green and economic win-win green. Management has also become an inevitable requirement for the enterprise. The real estate development industry is an industry with large resources, waste, serious pollution and important status in the national economy and people's livelihood. The necessity and significance of implementing green management is very important. The current research on the green management of real estate enterprises is focused on the implementation of the real estate industry. In the driving force of green management and green marketing, the necessity of implementing green management in real estate enterprises is demonstrated and green marketing strategy is analyzed. But there is little research on the implementation process of green management in real estate enterprises. This paper carries out green management in real estate enterprises through the combination of empirical analysis and case analysis. The analysis of the key factors will be very meaningful both theoretically and practically.
Based on the review and analysis of the relevant documents, such as the basic content of green management, the evaluation of green management and the influencing factors of the implementation of green management, this paper analyzes the key success factors of the implementation of green management in real estate enterprises by combining the characteristics of real estate enterprises, and puts forward the relative hypothesis, and makes use of Delphy Fa and factor analysis. Scale development and validation. Data analysis was used to identify the ranking of critical success factors.
Through the research and data analysis, the following conclusions are obtained: (1) strategic factors, leadership factors, financial factors, human resource factors, technological innovation factors and supply chain management factors are the key success factors in the green management of real estate enterprises; (2) in the key success factors, the supply chain management factors, leading factors and strategic factors are particularly heavy. In the process of green management of real estate enterprises, enterprises should give continuous attention to these three aspects. This paper enriches the research on the green management of real estate enterprises in theory, and in practice also helps to promote the implementation of the green management of real estate enterprises.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.233.4;F205

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