本文選題：危機管理 + 住宅房產(chǎn)項目��； 參考：《浙江大學》2013年碩士論文

【摘要】：我國的房地產(chǎn)市場在經(jīng)歷了行業(yè)低門檻、高利潤的快速發(fā)展后,目前正逐步轉向高門檻、低利潤的發(fā)展通道。近幾年,因為高房價的“元兇”而飽受爭議,隨著房地產(chǎn)泡沫的逐步擴大,隨之而來的便是多項針對房地產(chǎn)市場的調(diào)控政策。無論是金融杠桿政策還是一些針對炒房的投機行為的限購限貸政策,房地產(chǎn)企業(yè)均是從不同角度深受調(diào)控,因此,行業(yè)內(nèi)引入危機管理顯得極為迫切。 本文的研究路線采用現(xiàn)代危機管理的理論,按照危機識別、危機預防、危機化解、危機總結四個步驟進行危機管理的研究。在研究方法上分別采用組建指標評價模型和分類歸納總結的方法,并通過數(shù)學模型進行危機識別,發(fā)現(xiàn)危機產(chǎn)生的機理,再根據(jù)危機產(chǎn)生的機理制訂相應的危機預防措施和危機應對措施,最終產(chǎn)生危機管理研究的成果。最后再嘗試運用實例.來驗證本文所提的預防和應對措施的可行性。 本文探討的危機管理集中在三大部分：資金危機管理、質量危機管理、市場危機管理。由于房地產(chǎn)跨領域的特點,在分析中分別采用不同類型的模型和分析方法,并在其后列舉了一些案例進行佐證。
[Abstract]:After the rapid development of low threshold and high profit, the real estate market of our country is gradually turning to the development channel of high threshold and low profit. In recent years, there has been controversy over the "culprit" of high house prices, and with the gradual expansion of the real estate bubble, there have been a number of measures to regulate the real estate market. Whether the policy of financial leverage or some restrictions on the purchase and loan of speculation, real estate enterprises are deeply regulated from different angles. Therefore, it is urgent to introduce crisis management into the industry. The research route of this paper adopts the theory of modern crisis management and carries on the research of crisis management according to the four steps of crisis identification, crisis prevention, crisis resolution and crisis summary. In the research methods, the methods of setting up index evaluation model and classifying and summarizing are adopted respectively, and the mechanism of crisis is found through the identification of crisis by mathematical model. Then according to the mechanism of crisis, the corresponding crisis prevention measures and crisis response measures are worked out, and finally the research results of crisis management are produced. Finally, we try to use an example again. To verify the feasibility of the prevention and response measures proposed in this paper. This paper focuses on three parts: fund crisis management, quality crisis management and market crisis management. Because of the cross-domain characteristics of real estate, different types of models and analytical methods are used in the analysis.
【學位授予單位】：浙江大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.23

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本文編號：1906289