發(fā)布時(shí)間：2018-05-18 15:04

  本文選題：危機(jī)管理 + 住宅房產(chǎn)項(xiàng)目��； 參考：《浙江大學(xué)》2013年碩士論文

【摘要】：我國的房地產(chǎn)市場在經(jīng)歷了行業(yè)低門檻、高利潤的快速發(fā)展后,目前正逐步轉(zhuǎn)向高門檻、低利潤的發(fā)展通道。近幾年,因?yàn)楦叻績r(jià)的“元兇”而飽受爭議,隨著房地產(chǎn)泡沫的逐步擴(kuò)大,隨之而來的便是多項(xiàng)針對(duì)房地產(chǎn)市場的調(diào)控政策。無論是金融杠桿政策還是一些針對(duì)炒房的投機(jī)行為的限購限貸政策,房地產(chǎn)企業(yè)均是從不同角度深受調(diào)控,因此,行業(yè)內(nèi)引入危機(jī)管理顯得極為迫切。 本文的研究路線采用現(xiàn)代危機(jī)管理的理論,按照危機(jī)識(shí)別、危機(jī)預(yù)防、危機(jī)化解、危機(jī)總結(jié)四個(gè)步驟進(jìn)行危機(jī)管理的研究。在研究方法上分別采用組建指標(biāo)評(píng)價(jià)模型和分類歸納總結(jié)的方法,并通過數(shù)學(xué)模型進(jìn)行危機(jī)識(shí)別,發(fā)現(xiàn)危機(jī)產(chǎn)生的機(jī)理,再根據(jù)危機(jī)產(chǎn)生的機(jī)理制訂相應(yīng)的危機(jī)預(yù)防措施和危機(jī)應(yīng)對(duì)措施,最終產(chǎn)生危機(jī)管理研究的成果。最后再嘗試運(yùn)用實(shí)例.來驗(yàn)證本文所提的預(yù)防和應(yīng)對(duì)措施的可行性。 本文探討的危機(jī)管理集中在三大部分：資金危機(jī)管理、質(zhì)量危機(jī)管理、市場危機(jī)管理。由于房地產(chǎn)跨領(lǐng)域的特點(diǎn),在分析中分別采用不同類型的模型和分析方法,并在其后列舉了一些案例進(jìn)行佐證。
[Abstract]:After the rapid development of low threshold and high profit, the real estate market of our country is gradually turning to the development channel of high threshold and low profit. In recent years, there has been controversy over the "culprit" of high house prices, and with the gradual expansion of the real estate bubble, there have been a number of measures to regulate the real estate market. Whether the policy of financial leverage or some restrictions on the purchase and loan of speculation, real estate enterprises are deeply regulated from different angles. Therefore, it is urgent to introduce crisis management into the industry. The research route of this paper adopts the theory of modern crisis management and carries on the research of crisis management according to the four steps of crisis identification, crisis prevention, crisis resolution and crisis summary. In the research methods, the methods of setting up index evaluation model and classifying and summarizing are adopted respectively, and the mechanism of crisis is found through the identification of crisis by mathematical model. Then according to the mechanism of crisis, the corresponding crisis prevention measures and crisis response measures are worked out, and finally the research results of crisis management are produced. Finally, we try to use an example again. To verify the feasibility of the prevention and response measures proposed in this paper. This paper focuses on three parts: fund crisis management, quality crisis management and market crisis management. Because of the cross-domain characteristics of real estate, different types of models and analytical methods are used in the analysis.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F299.23

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 仇麗;;房地產(chǎn)企業(yè)如何保持合理的資產(chǎn)負(fù)債率——來自萬科、新鴻基的成長經(jīng)驗(yàn)[J];中國房地產(chǎn);2009年05期

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本文編號(hào)：1906289