本文選題：虛擬展示 + 交互設(shè)計(jì)��； 參考：《杭州電子科技大學(xué)》2013年碩士論文

【摘要】：在信息快速發(fā)展的時(shí)代，伴隨著社會(huì)經(jīng)濟(jì)和科技的進(jìn)步，以計(jì)算機(jī)技術(shù)與網(wǎng)絡(luò)技術(shù)為基礎(chǔ)的信息系統(tǒng)正處于生機(jī)勃勃的發(fā)展階段。隨著人們經(jīng)濟(jì)文化水平的顯著提高，對(duì)生活質(zhì)量的追求也越來越高，尤其是購(gòu)物方面。在現(xiàn)代社會(huì)中，大量的新型商品出現(xiàn)在市場(chǎng)上，人們有了各種不同的選擇購(gòu)物方式，，電子商務(wù)網(wǎng)站就是網(wǎng)絡(luò)時(shí)代的產(chǎn)物，但目前大多數(shù)電子商務(wù)網(wǎng)站中，產(chǎn)品展示都是基于二維平面的方式，不能全面的展示產(chǎn)品的內(nèi)部結(jié)構(gòu)信息，用戶缺乏三維立體的實(shí)時(shí)交互感受。以交互性為主要特征的虛擬現(xiàn)實(shí)技術(shù)可以彌補(bǔ)這點(diǎn)不足，將它與Internet技術(shù)相結(jié)合，可以創(chuàng)建出真實(shí)的且具有交互性的三維可視化環(huán)境，使人們?cè)谑褂脮r(shí)，產(chǎn)生更加直觀的視覺感受。 首先，本文深入研究了目前網(wǎng)絡(luò)上產(chǎn)品展示的現(xiàn)狀，大致可以分為二維展示和三維展示兩大類。在綜合分析了傳統(tǒng)展示方法和虛擬展示方法的優(yōu)勢(shì)和劣勢(shì)的基礎(chǔ)上，提出了將虛擬現(xiàn)實(shí)技術(shù)與電子商務(wù)網(wǎng)站相結(jié)合的模式。使得產(chǎn)品的展示不再受空間、時(shí)間等方面的制約，提高產(chǎn)品的展示效率，展示效果更逼真生動(dòng)。 其次，綜合分析了目前市場(chǎng)上主流的虛擬現(xiàn)實(shí)軟件，選擇交互性能最好的Virtools作為交互功能開發(fā)平臺(tái)。由于Virtools不具備三維建模功能，所以選擇專業(yè)的三維建模軟件3dsMax來對(duì)商城和產(chǎn)品進(jìn)行模型創(chuàng)建。為了減小模型文件的大小，提高展示速度，對(duì)場(chǎng)景模型進(jìn)行了優(yōu)化處理。同時(shí)對(duì)模型又進(jìn)行了材質(zhì)、紋理和燈光的設(shè)置，使得整個(gè)場(chǎng)景模型更加生動(dòng)逼真。整個(gè)場(chǎng)景模型完成后，導(dǎo)入到Virtools平臺(tái)進(jìn)行交互功能設(shè)計(jì)，包括場(chǎng)景內(nèi)的自主漫游和與產(chǎn)品進(jìn)行自由的三維交互操作。在完成商城的交互功能后，將程序腳本發(fā)布成網(wǎng)頁(yè)可接受的格式進(jìn)行導(dǎo)出。 最后，結(jié)合ASP.NET技術(shù)進(jìn)行數(shù)字化商城網(wǎng)站的設(shè)計(jì)，包括數(shù)據(jù)庫(kù)、商城首頁(yè)面、產(chǎn)品頁(yè)面以及服務(wù)臺(tái)的訂單頁(yè)面。實(shí)現(xiàn)用戶在瀏覽器中通過鼠標(biāo)鍵盤等外部設(shè)備對(duì)產(chǎn)品進(jìn)行三維瀏覽和操作控制，完成數(shù)字化商城的原型系統(tǒng)的設(shè)計(jì)。 最終利用虛擬現(xiàn)實(shí)技術(shù)、計(jì)算機(jī)技術(shù)、網(wǎng)絡(luò)技術(shù)、人機(jī)交互技術(shù)、數(shù)據(jù)庫(kù)技術(shù)等構(gòu)建一個(gè)基于網(wǎng)絡(luò)的電子商務(wù)網(wǎng)站的虛擬展示系統(tǒng)，創(chuàng)建出一種新型的三維立體的產(chǎn)品展示方式，實(shí)現(xiàn)用戶在3D虛擬環(huán)境中隨意地漫游，并能在瀏覽器中與產(chǎn)品進(jìn)行互動(dòng)，全面真實(shí)模擬現(xiàn)實(shí)購(gòu)物的瀏覽和挑選的過程，使用戶擁有身臨其境般的互動(dòng)感受。這為虛擬商場(chǎng)、房地產(chǎn)展示和電子商務(wù)網(wǎng)站等領(lǐng)域提供了有效的解決方案，對(duì)虛擬現(xiàn)實(shí)技術(shù)廣泛應(yīng)用于商業(yè)有著顯著的意義。
[Abstract]:In the era of rapid development of information, with the progress of social economy and science and technology, the information system based on computer technology and network technology is in a dynamic stage of development. With the remarkable improvement of people's economic and cultural level, the pursuit of quality of life is becoming higher and higher, especially in shopping. In modern society, a large number of new commodities appear in the market, people have a variety of different shopping options, e-commerce website is the product of the network era, but at present, most e-commerce websites, The product display is based on two-dimensional plane, which can not display the internal structure information of the product comprehensively, and the user lacks the real-time interaction feeling of three-dimensional. The virtual reality technology with interaction as the main characteristic can make up for this deficiency. By combining it with Internet technology, we can create a real and interactive 3D visual environment, so that people can use it. A more intuitive visual feeling. Firstly, this paper deeply studies the present situation of product display on the network, which can be divided into two categories: 2D display and 3D display. Based on the comprehensive analysis of the advantages and disadvantages of the traditional display methods and the virtual display methods, this paper puts forward a model of combining virtual reality technology with e-commerce websites. The display of the product is no longer restricted by space and time, and the efficiency of the product is improved, and the effect of the display is more lifelike and vivid. Secondly, this paper synthetically analyzes the mainstream virtual reality software in the market, and chooses Virtools, which has the best interaction performance, as the interactive function development platform. Because Virtools does not have the function of 3D modeling, the professional 3D modeling software 3dsMax is chosen to create the model of the mall and products. In order to reduce the size of the model file and improve the display speed, the scene model is optimized. At the same time, the material, texture and lighting of the model are set, which makes the whole scene model more vivid and lifelike. After the completion of the whole scene model, it is imported into the Virtools platform for interactive function design, including autonomous roaming in the scene and free three-dimensional interactive operation with the product. After completing the interactive function of the mall, publish the program script as an acceptable format for export. Finally, the design of digital shopping mall website is carried out with ASP.NET technology, including database, front page, product page and order page of service desk. The user can browse and control the product through external devices such as mouse and keyboard in the browser, and complete the design of the prototype system of the digital shopping mall. Finally, using virtual reality technology, computer technology, network technology, human-computer interaction technology, database technology and so on, a virtual display system of e-commerce website based on network is constructed. A new three-dimensional product display mode is created, which realizes the user roaming freely in 3D virtual environment, and can interact with the product in the browser, which can simulate the process of browsing and selecting real shopping. Let the user have the experience of interaction. This provides an effective solution for virtual shopping malls, real estate display and e-commerce websites, and has significant significance for the wide application of virtual reality technology in business.
【學(xué)位授予單位】：杭州電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TP391.9

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