本文選題：房地產(chǎn)開發(fā)項(xiàng)目 + 項(xiàng)目經(jīng)營環(huán)境分析　； 參考：《哈爾濱工業(yè)大學(xué)》2014年碩士論文

【摘要】：在十八屆三中全會政府以“去行政化干預(yù)轉(zhuǎn)為市場自身調(diào)節(jié)機(jī)制”、利用市場經(jīng)濟(jì)的手段來推動(dòng)社會和經(jīng)濟(jì)發(fā)展,通過由“控需求”轉(zhuǎn)向“增供給”的思路來規(guī)范房地產(chǎn)發(fā)展的基調(diào)下,在銀行信貸政策緊縮、房產(chǎn)稅立法預(yù)期、農(nóng)村集體土地上市流轉(zhuǎn)、營改增的稅制改革等經(jīng)濟(jì)杠桿的調(diào)節(jié)預(yù)期下,房地產(chǎn)開發(fā)企業(yè)都放緩了開發(fā)建設(shè)步伐。由于競爭能力和資金實(shí)力不強(qiáng),許多中小開發(fā)商的資金鏈?zhǔn)艿搅藝?yán)重考驗(yàn),甚而面臨著企業(yè)生存的難題。與此同時(shí),大多數(shù)房地產(chǎn)企業(yè)在投資決策前對于擬投資項(xiàng)目研究的深度、測算數(shù)據(jù)的準(zhǔn)確度、財(cái)務(wù)評價(jià)方法的恰當(dāng)性以及對于投資風(fēng)險(xiǎn)評價(jià)與防范的重視度均尚存在很大的缺陷,使得項(xiàng)目投資評價(jià)流于形式。在如今宏觀調(diào)控的大背景下如何對擬投資項(xiàng)目進(jìn)行科學(xué)的財(cái)務(wù)評價(jià)、風(fēng)險(xiǎn)評價(jià)并進(jìn)行投資決策,提前預(yù)防或控制項(xiàng)目開發(fā)面臨的各種風(fēng)險(xiǎn),促進(jìn)企業(yè)的健康快速發(fā)展是每個(gè)房地產(chǎn)開發(fā)企業(yè)都開始日益重視的問題。論文以我國城市化發(fā)展進(jìn)程中對住房的迫切需求為出發(fā)點(diǎn),結(jié)合當(dāng)前國家對房地產(chǎn)市場宏觀調(diào)控的形勢及我國目前房地產(chǎn)市場的現(xiàn)狀,在房地產(chǎn)項(xiàng)目可行性研究理論、財(cái)務(wù)評價(jià)理論、風(fēng)險(xiǎn)評價(jià)理論的基礎(chǔ)上,以金瑞林城房地產(chǎn)開發(fā)項(xiàng)目為對象,對該項(xiàng)目的投資可行性進(jìn)行財(cái)務(wù)評價(jià)、風(fēng)險(xiǎn)評價(jià)研究。通過對論文所采用的相關(guān)理論和方法的介紹,對金瑞林城項(xiàng)目的經(jīng)營環(huán)境分析進(jìn)行市場定位,在市場定位的基礎(chǔ)上對項(xiàng)目的成本及收益進(jìn)行測算并對項(xiàng)目的盈利能力、融資能力等財(cái)務(wù)指標(biāo)進(jìn)行評價(jià),對項(xiàng)目投資所面臨的風(fēng)險(xiǎn)進(jìn)行識別并利用層次分析法和模糊評價(jià)法進(jìn)行定量評價(jià)進(jìn)而提出防范措施,比較科學(xué)的作出了項(xiàng)目投資可行的具體結(jié)論,使得企業(yè)投資者達(dá)到投資風(fēng)險(xiǎn)最小化、效益最優(yōu)化的決策效果。通過本文將房地產(chǎn)項(xiàng)目經(jīng)濟(jì)評價(jià)、風(fēng)險(xiǎn)評價(jià)的相關(guān)理論與具體案例有機(jī)結(jié)合的研究,使得企業(yè)的項(xiàng)目投資決策更加科學(xué)化、數(shù)據(jù)化,減少主觀隨意性和盲從性,使得黑龍江省房地產(chǎn)企業(yè)能夠更好的適應(yīng)市場競爭,也為哈爾濱市房地產(chǎn)業(yè)健康、有序、平穩(wěn)的發(fā)展提供一定的理論支持。
[Abstract]:At the third Plenary session of the 18th CPC Central Committee, the government used the means of market economy to promote social and economic development by "deadministrating the intervention to the market itself."By changing from "controlling demand" to "increasing supply" to standardize the development of real estate, under the background of the tightening of bank credit policy, the expectation of property tax legislation, the circulation of collective land in rural areas,Reform of the tax system and other economic leverage adjustment expectations, real estate development enterprises have slowed the pace of development and construction.Because the competition ability and the capital strength are not strong, many small and medium-sized developers' fund chain has been seriously tested, and even faces the enterprise survival difficult problem.At the same time, most real estate enterprises, before making investment decisions, study the depth of the proposed investment projects and the accuracy of the data.The appropriateness of the financial evaluation method and the importance of investment risk evaluation and prevention are still very big defects, which makes the project investment evaluation become a mere formality.How to carry out scientific financial evaluation, risk evaluation and investment decision in order to prevent or control the risks faced by the project development in advance under the background of macroeconomic regulation and control, and how to carry out scientific financial evaluation, risk evaluation and investment decision.To promote the healthy and rapid development of enterprises is a problem that every real estate development enterprise begins to pay more and more attention to.Based on the urgent demand for housing in the process of urbanization in China, combining the current situation of macro-control of the real estate market and the current situation of the real estate market in China, the paper studies the feasibility theory of the real estate project.On the basis of financial evaluation theory and risk evaluation theory, this paper takes Jinruilin city real estate development project as the object, carries on the financial evaluation and the risk evaluation research to the investment feasibility of the project.Through the introduction of the relevant theories and methods adopted in the paper, this paper analyzes the operating environment of the Jinruilin City Project and analyzes the market position. On the basis of the market positioning, the cost and income of the project are calculated and the profitability of the project is also analyzed.The financial indexes such as financing ability are evaluated, the risk of project investment is identified, and the quantitative evaluation is carried out by using AHP and fuzzy evaluation method, and the preventive measures are put forward.The conclusion that the project investment is feasible is made scientifically, which makes the enterprise investor achieve the decision effect of minimizing the investment risk and optimizing the benefit.By combining the theories of real estate project economic evaluation and risk evaluation with specific cases, this paper makes the project investment decision of enterprises more scientific and digital, and reduces the subjective randomness and blindness.So that the real estate enterprises in Heilongjiang Province can better adapt to market competition, but also for Harbin real estate industry healthy, orderly and stable development to provide certain theoretical support.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.233.4;F272.3

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相關(guān)期刊論文 前1條

1 孫玉梅,劉洪玉;房地產(chǎn)市場分析的內(nèi)容與特點(diǎn)[J];建筑經(jīng)濟(jì);2003年01期

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