本文選題：創(chuàng)業(yè)機(jī)會(huì)　切入點(diǎn)：機(jī)會(huì)識(shí)別　出處：《大連理工大學(xué)》2013年碩士論文

【摘要】：瑞東公司,專業(yè)從事鐵藝設(shè)計(jì)、研發(fā)、制造,以及施工安裝等服務(wù)。經(jīng)過創(chuàng)業(yè)后兩年多的初步發(fā)展,目前,公司的業(yè)務(wù)覆蓋范圍為遼寧省境內(nèi),工程項(xiàng)目分布于省內(nèi)多地,并且已經(jīng)建立了自己品牌的銷售市場(chǎng)和客戶網(wǎng)絡(luò)。由于公司產(chǎn)品面向的主要客戶是房地產(chǎn)開發(fā)商,而目前房地產(chǎn)市場(chǎng)持續(xù)低迷,給公司的發(fā)展已經(jīng)帶來了較大的影響；再加上市場(chǎng)人工價(jià)格的日益上漲,是否需要對(duì)傳統(tǒng)生產(chǎn)工藝進(jìn)行改革,采用新工藝減少員工數(shù)量,來降低生產(chǎn)成本,成為當(dāng)前困擾創(chuàng)業(yè)者的嚴(yán)峻問題,同時(shí)也為企業(yè)認(rèn)清自身情況、開發(fā)新創(chuàng)業(yè)項(xiàng)目創(chuàng)造了有利機(jī)會(huì)。因此,開展企業(yè)的新創(chuàng)業(yè)機(jī)會(huì)識(shí)別與選擇研究是一項(xiàng)迫切的任務(wù),通過選擇恰當(dāng)?shù)膭?chuàng)業(yè)機(jī)會(huì),并制定相應(yīng)的實(shí)施戰(zhàn)略對(duì)于企業(yè)的生存和發(fā)展具有重大意義。 本文運(yùn)用創(chuàng)業(yè)機(jī)會(huì)的管理和識(shí)別理論,以瑞東公司為研究實(shí)例,對(duì)該公司的創(chuàng)業(yè)機(jī)會(huì)評(píng)估、選擇和戰(zhàn)略等問題進(jìn)行了詳細(xì)闡述。首先,通過調(diào)查研究,掌握公司的基本情況、成長(zhǎng)過程、在特殊時(shí)期面臨的壓力和主要?jiǎng)?chuàng)業(yè)機(jī)會(huì)；其次,應(yīng)用SWOT分析對(duì)企業(yè)現(xiàn)行發(fā)展過程中內(nèi)部環(huán)境的優(yōu)勢(shì)和劣勢(shì),外部環(huán)境中的機(jī)遇和威脅進(jìn)行總結(jié)歸納；然后,通過調(diào)查問卷的形式收集創(chuàng)業(yè)機(jī)會(huì)的評(píng)價(jià)數(shù)據(jù),并建立創(chuàng)業(yè)機(jī)會(huì)的價(jià)值評(píng)估模型,用來客觀評(píng)估創(chuàng)業(yè)機(jī)會(huì)的有效性和幫助創(chuàng)業(yè)者做出決策；最后,針對(duì)新的創(chuàng)業(yè)機(jī)會(huì)提出公司應(yīng)該采取的具體應(yīng)對(duì)措施,為新創(chuàng)業(yè)機(jī)會(huì)的切實(shí)落實(shí)提供建議和方法。 本文的研究成果可以直觀的給創(chuàng)業(yè)者展現(xiàn)創(chuàng)業(yè)機(jī)會(huì)識(shí)別的過程,以及如何制定戰(zhàn)略、規(guī)避風(fēng)險(xiǎn)方面提供給小型創(chuàng)業(yè)企業(yè)一些有益的參考、借鑒,能對(duì)創(chuàng)業(yè)企業(yè)未來的經(jīng)營(yíng)和發(fā)展具有一定的指導(dǎo)價(jià)值。
[Abstract]:Ruidong Co., Ltd. specializes in iron design, R & D, manufacturing, construction and installation and other services. After more than two years of initial development after starting a business, at present, the company's business covers the territory of Liaoning Province, and engineering projects are distributed in many places in the province. And has already established its own brand sales market and the customer network. Because the company product faces the main customer is the real estate developer, but the present real estate market continues to be depressed, has brought the big influence to the company's development; In addition, with the increasing labor prices in the market, whether it is necessary to reform the traditional production process and reduce the number of employees by adopting the new process to reduce production costs has become a serious problem for entrepreneurs at present. At the same time, it also creates a favorable opportunity for enterprises to recognize their own situation and develop new entrepreneurial projects. Therefore, it is an urgent task to carry out the research on the identification and selection of new entrepreneurial opportunities by choosing the appropriate entrepreneurial opportunities. It is of great significance for the survival and development of enterprises to formulate the corresponding implementation strategy. Based on the theory of management and identification of entrepreneurial opportunities, this paper takes Ruidong Company as an example to elaborate on the evaluation, selection and strategy of entrepreneurial opportunities. First, through investigation and research, we can grasp the basic situation of the company. Growth process, in a special period of pressure and major entrepreneurial opportunities; secondly, the use of SWOT analysis of the current development process of enterprises in the internal environment strengths and weaknesses, external environment opportunities and threats are summarized; then, The evaluation data of entrepreneurial opportunities are collected through questionnaire, and the value evaluation model of entrepreneurial opportunities is established to objectively evaluate the effectiveness of entrepreneurial opportunities and help entrepreneurs to make decisions. According to the new entrepreneurial opportunities, the paper puts forward the concrete measures that should be taken by the company, and provides suggestions and methods for the practical implementation of the new entrepreneurial opportunities. The research results of this paper can directly show entrepreneurs the process of identifying entrepreneurial opportunities, and how to formulate strategies to avoid risks to provide some useful reference for small enterprises. It has certain guiding value to the future management and development of the enterprise.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272.92

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 郭曉丹;;創(chuàng)業(yè)機(jī)會(huì)異質(zhì)性及其識(shí)別方式理論詮釋與扎根分析[J];財(cái)經(jīng)問題研究;2011年02期

2 徐新平;;中小企業(yè)如何應(yīng)對(duì)市場(chǎng)風(fēng)險(xiǎn)[J];當(dāng)代經(jīng)濟(jì);2011年03期

3 陳忠衛(wèi);史振興;;創(chuàng)業(yè)機(jī)會(huì)的識(shí)別與開發(fā)研究——以微軟與谷歌的案例比較[J];管理案例研究與評(píng)論;2010年04期

4 程新生;公司治理、內(nèi)部控制、組織結(jié)構(gòu)互動(dòng)關(guān)系研究[J];會(huì)計(jì)研究;2004年04期

5 林嵩,姜彥福,張幃;創(chuàng)業(yè)機(jī)會(huì)識(shí)別:概念、過程、影響因素和分析架構(gòu)[J];科學(xué)學(xué)與科學(xué)技術(shù)管理;2005年06期

6 姜彥福,邱瓊;創(chuàng)業(yè)機(jī)會(huì)評(píng)價(jià)重要指標(biāo)序列的實(shí)證研究[J];科學(xué)學(xué)研究;2004年01期

7 林嵩;張幃;姜彥福;;創(chuàng)業(yè)機(jī)會(huì)的特征與新創(chuàng)企業(yè)的戰(zhàn)略選擇——基于中國(guó)創(chuàng)業(yè)企業(yè)案例的探索性研究[J];科學(xué)學(xué)研究;2006年02期

8 林嵩;張幃;姜彥福;;創(chuàng)業(yè)成長(zhǎng)模型評(píng)述及構(gòu)建思路探討[J];科研管理;2007年01期

9 林嵩,張幃,邱瓊;創(chuàng)業(yè)過程的研究評(píng)述及發(fā)展動(dòng)向[J];南開管理評(píng)論;2004年03期

10 孫利英;洪晟;;成功創(chuàng)業(yè)與關(guān)鍵資源的整合運(yùn)用——滬、浙創(chuàng)業(yè)管理最佳實(shí)踐調(diào)查與研究[J];上海經(jīng)濟(jì);2012年09期

，

本文編號(hào)：1658663