本文選題：大連萬(wàn)達(dá)集團(tuán)　切入點(diǎn)：多元化戰(zhàn)略　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：房地產(chǎn)行業(yè)發(fā)展現(xiàn)已進(jìn)入白銀時(shí)代,全國(guó)經(jīng)濟(jì)發(fā)展轉(zhuǎn)由創(chuàng)新要素驅(qū)動(dòng)為主,將創(chuàng)新擺在國(guó)家發(fā)展全局的核心位置,房地產(chǎn)企業(yè)要想實(shí)現(xiàn)持續(xù)穩(wěn)定發(fā)展須以市場(chǎng)為導(dǎo)向,以創(chuàng)新為契機(jī),結(jié)合自身發(fā)展的優(yōu)勢(shì)行業(yè)及上下游業(yè)務(wù)鏈條,走多元化戰(zhàn)略發(fā)展道路。為了總結(jié)大連萬(wàn)達(dá)集團(tuán)多元化戰(zhàn)略發(fā)展的經(jīng)驗(yàn),有效的促進(jìn)國(guó)內(nèi)其他房地產(chǎn)完善以及優(yōu)化企業(yè)的多元化戰(zhàn)略,在此我們以多元化的戰(zhàn)略理論作為我們的指導(dǎo)理論,對(duì)大連萬(wàn)達(dá)集團(tuán)多元化戰(zhàn)略相關(guān)文獻(xiàn)進(jìn)行研究后,通過(guò)閱讀大連萬(wàn)達(dá)集團(tuán)官網(wǎng),梳理大連萬(wàn)達(dá)集團(tuán)總體發(fā)展歷程,分析大連萬(wàn)達(dá)集團(tuán)實(shí)施多元化戰(zhàn)略發(fā)展的動(dòng)因和具體內(nèi)容,了解到大連萬(wàn)達(dá)集團(tuán)商業(yè)產(chǎn)品與產(chǎn)業(yè)的多元化,進(jìn)一步分析出大連萬(wàn)達(dá)集團(tuán)多元化戰(zhàn)略發(fā)展模式的實(shí)施特點(diǎn)。通過(guò)分析,本文得出以下五點(diǎn)主要結(jié)論:1)把握企業(yè)發(fā)展主要方向,準(zhǔn)確定位。2)各司其職,合理設(shè)計(jì)產(chǎn)品。3)注重科技、信息要素投入,整合資源。4)結(jié)合地區(qū)文化特色,突出中國(guó)元素。5)多元化發(fā)展,實(shí)現(xiàn)全鏈條式發(fā)展。大連萬(wàn)達(dá)集團(tuán)這種商業(yè)模式的成功得到了整個(gè)行業(yè)的認(rèn)可,雖然該集團(tuán)公司的商業(yè)模式很難被簡(jiǎn)單的模仿和照抄,但大連萬(wàn)達(dá)成功發(fā)展的經(jīng)驗(yàn)以及他的商業(yè)模式對(duì)于多數(shù)的公司而言仍具有較好的借鑒意義創(chuàng)新商業(yè)模式。1)借鑒萬(wàn)達(dá)文化產(chǎn)業(yè)的創(chuàng)新之處,尤其是多要素整合的能力,注重科技投入,整合全球資源,突出中國(guó)文化要素。2)準(zhǔn)確的商業(yè)定位。3)注重信息化投入,實(shí)現(xiàn)大數(shù)據(jù)。
[Abstract]:The development of the real estate industry has now entered the silver era, the national economic development has been driven mainly by innovative elements, and innovation has been placed at the core of the overall situation of national development. If real estate enterprises want to achieve sustainable and stable development, they must take the market as the guide. In order to summarize the experience of Dalian Wanda Group's diversification strategy development, we should take the opportunity of innovation, combine the advantage industry and upstream and downstream business chain of our own development, and take the path of diversification strategy development. Effectively promote the improvement of other domestic real estate and optimize the diversification strategy of enterprises. Here we take the diversification strategy theory as our guiding theory, and study the relevant literature of Dalian Wanda Group diversification strategy. Through reading the official website of Dalian Wanda Group, combing the overall development course of Dalian Wanda Group, analyzing the motive and concrete content of Dalian Wanda Group implementing diversification strategy development, we can understand the diversification of commercial products and industries of Dalian Wanda Group. Further analysis of the implementation characteristics of Dalian Wanda Group diversification strategy development model. Through analysis, this paper draws the following five main conclusions: 1) grasp the main direction of enterprise development, accurately locate. Rational design of product. 3) focus on science and technology, input of information elements, integration of resources. 4) combining with regional cultural characteristics, highlight the development of Chinese element. 5) diversification. The success of the business model of Dalian Wanda Group has been recognized by the whole industry, although the business model of Dalian Wanda Group is difficult to be easily imitated and copied. However, Dalian Wanda's successful development experience and its business model still have good reference significance for most companies to innovate business model. 1) to learn from the innovation of Wanda cultural industry, especially the ability of multi-factor integration. Focus on scientific and technological input, integrate global resources, highlight Chinese cultural elements. 2) accurate business orientation. 3) focus on information investment to achieve big data.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F299.233.4;F272

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