本文選題：房地產(chǎn)企業(yè)項目群　切入點：組織結(jié)構(gòu)　出處：《中南大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：摘要：隨著房地產(chǎn)行業(yè)快速發(fā)展,行業(yè)資源集中化、經(jīng)營規(guī)模化成為行業(yè)發(fā)展趨勢,房地產(chǎn)開發(fā)有往大項目、項目群方向發(fā)展趨勢,項目群經(jīng)營、集團化管控成為房地產(chǎn)行業(yè)發(fā)展重點。在項目群背景下,組織協(xié)調(diào)、資源優(yōu)化配置、項目優(yōu)先級別排序、組織結(jié)構(gòu)已成為房地產(chǎn)企業(yè)管理亟待解決的問題,而組織結(jié)構(gòu)在企業(yè)管理中的地位舉足輕重,良好的組織結(jié)構(gòu)能促進其他三個問題的解決。因此,構(gòu)建適合房地產(chǎn)企業(yè)項目群條件下的組織管理模式對企業(yè)的發(fā)展至關(guān)重要。 本文首先對項目群管理理論和組織結(jié)構(gòu)理論進行了相關(guān)的介紹。在房地產(chǎn)企業(yè)項目群管理條件下,分析傳統(tǒng)房地產(chǎn)企業(yè)項目群組織管理模型的優(yōu)缺點,明確了房地產(chǎn)企業(yè)項目群組織的要求,在此基礎(chǔ)上構(gòu)建了以企業(yè)項目群管理辦公室和信息化管理平臺為核心的房地產(chǎn)企業(yè)項目群組織管理模式,并對企業(yè)項目群管理辦公室和信息化平臺進行了詳細的闡述,明確了企業(yè)項目群管理辦公室的四個部門以及信息化管理平臺應(yīng)具有的六個功能。然后,構(gòu)建了由6個一級指標,21個二級指標的房地產(chǎn)企業(yè)項目群組織管理成熟度評估的指標體系。最后,利用模糊評價—雷達圖最小面積法結(jié)合實際的案例對本文的房地產(chǎn)企業(yè)項目群組織管理模式的實際應(yīng)用進行了定量的評估,得到實際應(yīng)用中的房地產(chǎn)企業(yè)項目群組織管理成熟度在規(guī)范級內(nèi)。圖11幅,表6個,參考文獻57篇。
[Abstract]:Absrtact: with the rapid development of real estate industry, the concentration of industry resources, the scale of management has become the development trend of the industry. Under the background of project cluster, organization coordination, resource optimization, project priority ranking and organization structure have become the problems to be solved urgently in real estate enterprise management. The organizational structure plays an important role in the enterprise management, and a good organizational structure can promote the solution of the other three problems. Therefore, it is very important to construct the organizational management model suitable for the real estate enterprise project cluster. This paper first introduces the theory of project group management and the theory of organization structure. Under the condition of real estate enterprise project group management, the paper analyzes the advantages and disadvantages of the traditional real estate enterprise project group organization management model. This paper clarifies the requirements of real estate enterprise project group organization, and on this basis, constructs a real estate enterprise project group organization and management model with the core of enterprise project group management office and information management platform. And the enterprise project group management office and the information platform are elaborated in detail, the four departments of the enterprise project group management office and the six functions of the information management platform are defined. This paper constructs an index system for the management maturity assessment of real estate enterprise project groups, which consists of 6 first-grade indicators and 21 second-level indicators. Finally, In this paper, the fuzzy evaluation-radar map minimum area method is used to quantitatively evaluate the practical application of the real estate enterprise project group organization and management model. It is found that the management maturity of real estate enterprise project group is within the standard level. 11 figures, 6 tables and 57 references are obtained.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4

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本文編號：1612093