本文選題：房地產(chǎn)　切入點：小城鎮(zhèn)　出處：《揚州大學》2013年碩士論文　論文類型：學位論文

【摘要】：隨著我國進入城市化進程快速發(fā)展時期,小城鎮(zhèn)建設得到了迅速發(fā)展。與此同時,作為小城鎮(zhèn)建設的新生事物小城鎮(zhèn)房地產(chǎn)開發(fā)也應運而生,改善了農(nóng)村富余勞動力轉(zhuǎn)移就業(yè),帶動了諸多產(chǎn)業(yè)共同發(fā)展,提高了小城鎮(zhèn)人民的生活水平。在我國經(jīng)濟比較發(fā)達的東南沿海地區(qū),較早就出現(xiàn)了小城鎮(zhèn)房地產(chǎn)開發(fā),經(jīng)過早期的摸索階段,房地產(chǎn)業(yè)發(fā)展得比較規(guī)范,有健全的行政管理體制和成熟的市場體制。但在中西部落后地區(qū),小城鎮(zhèn)經(jīng)濟過于依賴土地,地方政府紛紛將房地產(chǎn)作為支柱產(chǎn)業(yè),盲目發(fā)展,造成土地等資源浪費嚴重、小城鎮(zhèn)規(guī)劃不合理、建筑住宅質(zhì)量差、建筑風格單調(diào)等各種問題,不利于地方經(jīng)濟發(fā)展,阻礙了新農(nóng)村建設前進的腳步。小城鎮(zhèn)房地產(chǎn)開發(fā)是新農(nóng)村建設和城鎮(zhèn)化的重要內(nèi)容,建立績效評價體系對小城鎮(zhèn)房地產(chǎn)開發(fā)進行績效評價可以系統(tǒng)的發(fā)現(xiàn)問題,并為解決問題提供參考依據(jù),從而提高對小城鎮(zhèn)房地產(chǎn)開發(fā)的管理水平,使小城鎮(zhèn)房地產(chǎn)開發(fā)健康持續(xù)的發(fā)展。 經(jīng)營績效和行業(yè)績效已不能滿足對小城鎮(zhèn)整體房地產(chǎn)業(yè)的評價,為了全面評價開發(fā)績效,本文新增加了環(huán)境績效和民生績效兩個維度。本文首先借鑒房地產(chǎn)開發(fā)企業(yè)績效評價指標體系和房地產(chǎn)業(yè)績效評價指標體系,設置經(jīng)營績效和行業(yè)績效兩個維度,再根據(jù)小城鎮(zhèn)房地產(chǎn)開發(fā)流程中的重要環(huán)節(jié)以及重要環(huán)節(jié)中所出現(xiàn)的問題設置相應的指標,并按照指標的性質(zhì)進行逐層歸類形成環(huán)境績效和民生績效兩個維度,從而形成經(jīng)營績效、行業(yè)績效、環(huán)境績效和民生績效四個維度的評價指標體系；再利用層次分析法確定指標的權(quán)重,利用灰色關(guān)聯(lián)度法確定具體指標的關(guān)聯(lián)系數(shù)；評價指標體系、層次分析法和灰色關(guān)聯(lián)度法王者共同構(gòu)成本文的績效評價體系。 實證部分中,對南河鎮(zhèn)房地產(chǎn)開發(fā)進行了實地調(diào)研,并根據(jù)其特點選取相應的指標進行評價,評價結(jié)果得分較高,說明發(fā)展得較好,希望能對其它小城鎮(zhèn)房地產(chǎn)開發(fā)起到借鑒作用,同時也為小城鎮(zhèn)建設的政策制定提供依據(jù)。不僅要提高行業(yè)績效、環(huán)境績效和民生績效的權(quán)重,同時還要提高行業(yè)政策制定的科學性,提高環(huán)境問題解決的全面性,提高民生問題解決的及時性。房地產(chǎn)開發(fā)是小城鎮(zhèn)建設中不可或缺的內(nèi)容,對小城鎮(zhèn)房地產(chǎn)開發(fā)績效的研究可以作為新農(nóng)村建設理論和小城鎮(zhèn)建設理論的補充。
[Abstract]:With the rapid development of urbanization in our country, the construction of small towns has been developed rapidly. At the same time, the real estate development of small towns, as a new thing in the construction of small towns, has emerged as the times require, which has improved the transfer and employment of surplus rural labor. It has led to the common development of many industries and improved the living standards of the people in small towns. In the southeast coastal areas of China, where the economy is relatively developed, the real estate development of small towns appeared earlier, and after an early stage of exploration, The real estate industry has developed fairly well, with a sound administrative management system and a mature market system. But in the backward areas of the central and western regions, the economy of small towns is too dependent on land, and local governments have taken real estate as a pillar industry and blindly developed it. These problems, such as serious waste of land and other resources, unreasonable planning of small towns, poor quality of building houses and monotonous architectural styles, are not conducive to the development of the local economy. Small town real estate development is an important content of new rural construction and urbanization, the establishment of performance evaluation system for small town real estate development performance evaluation can be systematically found problems, It also provides the reference basis for solving the problem, so as to improve the management level of the real estate development in small towns and make the real estate development of small towns develop healthily and continuously. Management performance and industry performance can no longer meet the needs of the evaluation of the whole real estate industry in small towns. This paper adds two dimensions of environmental performance and people's livelihood performance. Firstly, this paper uses the performance evaluation index system of real estate development enterprises and real estate industry performance evaluation index system for reference, and sets up two dimensions of management performance and industry performance. Then according to the important links in the process of real estate development in small towns and the problems that appear in the important links, the corresponding indicators are set up, and according to the nature of the indicators, they are classified into two dimensions: environmental performance and people's livelihood performance. In order to form the evaluation index system of the four dimensions of business performance, industry performance, environmental performance and people's livelihood performance, the weight of the index is determined by AHP, and the correlation coefficient of the specific index is determined by the grey correlation degree method. The evaluation index system, analytic hierarchy process (AHP) and grey correlation method are the main parts of the performance evaluation system. In the empirical part, the real estate development in Nanhe Town is investigated on the spot, and the corresponding indicators are selected according to its characteristics. The evaluation result is high, which shows that the development is better. It is hoped that it can be used as a reference for the development of real estate in other small towns, and at the same time, it can also provide the basis for the policy making of the construction of small towns, not only to improve the weight of industry performance, environmental performance and people's livelihood performance. At the same time, it is also necessary to improve the scientific nature of industry policy formulation, to improve the comprehensiveness of solving environmental problems, and to improve the timeliness of solving livelihood problems. Real estate development is an indispensable content in the construction of small towns. The research on the real estate development performance of small towns can be used as a supplement to the new rural construction theory and the small town construction theory.
【學位授予單位】：揚州大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.23

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