本文關鍵詞： 房地產(chǎn)開發(fā)企業(yè) 供應鏈 材料類戰(zhàn)略供應商 選擇 模糊層次分析法　出處：《南京農(nóng)業(yè)大學》2013年碩士論文　論文類型：學位論文

【摘要】：從2004年至今,我國房地產(chǎn)行業(yè)突顯出其獨特而又強大的創(chuàng)造GDP的能力和水平,其經(jīng)濟地位也上升為我國的重要支柱產(chǎn)業(yè)之一。全球化的市場、個性化明顯的用戶需求以及日益激烈的競爭環(huán)境,使得房地產(chǎn)開發(fā)企業(yè)面臨著越來越嚴峻的挑戰(zhàn)。這些挑戰(zhàn)鞭策著房地產(chǎn)開發(fā)企業(yè)必須不斷調(diào)整管理模式,以求得更加長遠的發(fā)展�，F(xiàn)代房地產(chǎn)開發(fā)項目具有投資大、時間長、范圍廣、階段多等特點。而且針對新形勢的發(fā)展要求,部分房地產(chǎn)開發(fā)企業(yè)就某些業(yè)務進行了戰(zhàn)略合作等形式的創(chuàng)新嘗試。但從總體來看,多數(shù)企業(yè)之間的合作仍處于一種短期性的合作狀態(tài),缺少基于企業(yè)長遠發(fā)展的長期戰(zhàn)略合作。 供應鏈管理是一種強調(diào)供應鏈上各節(jié)點企業(yè)實施戰(zhàn)略合作的管理模式。目前,供應鏈管理模式在制造業(yè)中取得了很大成功,這對房地產(chǎn)開發(fā)領域的研究具有一定的借鑒意義。文章嘗試從供應鏈的角度對房地產(chǎn)開發(fā)企業(yè)材料類戰(zhàn)略供應商的評價與選擇展開研究。第一章分析了研究背景和意義；對國內(nèi)外有關戰(zhàn)略供應商評價與選擇的研究現(xiàn)狀進行了詳細的評述；提出研究內(nèi)容、方法及框架。第二章在對房地產(chǎn)開發(fā)的涵義、程序及所涉及的企業(yè)進行研究的基礎上,構建了以房地產(chǎn)開發(fā)企業(yè)為核心的供應鏈結構模型；然后對房地產(chǎn)開發(fā)企業(yè)材料類戰(zhàn)略供應商的內(nèi)涵和重要性進行了研究；同時對戰(zhàn)略供應商與一般供應商的區(qū)別進行了分析。第三章首先對房地產(chǎn)開發(fā)企業(yè)材料類戰(zhàn)略供應商選擇的重要性、原則及程序進行了闡述；然后根據(jù)評價指標體系的構建原則,構建了一套比較完善的材料類戰(zhàn)略供應商評價指標體系,創(chuàng)新性的提出供應商綠色度、上游供應商總評兩個評價指標；最后在對比分析常用的評價選擇方法的基礎上,構建了基于模糊一致矩陣的模糊層次分析法模型。在模型中,結合專家打分法和模糊層次分析法,在構建模糊一致矩陣的基礎上計算各評價指標的權重系數(shù)；并根據(jù)最大隸屬度原則對定性指標和定量指標進行無量綱標準化處理,最終得到綜合評價結果并進行方案決策。第四章對A企業(yè)的背景及供應商管理情況進行了介紹；并以A企業(yè)某次地磚類戰(zhàn)略供應商的評價與選擇為例進行了實例分析；研究證明提出的評價指標體系和評價方法是可行的；同時從激勵、信任、信息共享、利益分配及沖突管理五個方面對材料類戰(zhàn)略供應商選擇后的關系維護提出了建議或對策。
[Abstract]:Since 2004, China's real estate industry has highlighted its unique and powerful ability and level to create GDP, and its economic status has also risen to be one of the important pillar industries of our country. The individuation obvious user demand and the increasingly fierce competition environment make the real estate development enterprise face more and more severe challenge. These challenges urge the real estate development enterprise to adjust the management mode continuously. In order to achieve more long-term development, modern real estate development projects have the characteristics of large investment, long time, wide scope, many stages, and so on, and in view of the development requirements of the new situation, Some real estate development enterprises have made innovative attempts in some forms, such as strategic cooperation in certain businesses. But generally speaking, the cooperation between most enterprises is still in a state of short-term cooperation. Lack of long-term strategic cooperation based on long-term development of enterprises. Supply chain management (SCM) is a kind of management mode which emphasizes the strategic cooperation of enterprises in each node of supply chain. At present, supply chain management model has achieved great success in the manufacturing industry. This paper tries to study the evaluation and selection of material strategic suppliers from the perspective of supply chain. The first chapter analyzes the background and significance of the research. The research status of strategic supplier evaluation and selection at home and abroad is reviewed in detail, and the research contents, methods and framework are put forward. The second chapter is based on the research on the meaning, procedure and enterprises involved in real estate development. The supply chain structure model with real estate development enterprises as the core is constructed, and then the connotation and importance of material strategic suppliers in real estate development enterprises are studied. At the same time, the differences between strategic suppliers and general suppliers are analyzed. Chapter three expounds the importance, principles and procedures of selecting strategic suppliers of materials in real estate development enterprises. Then, according to the construction principle of evaluation index system, a set of relatively perfect evaluation index system of material strategic supplier is constructed. The green degree of supplier and the general evaluation index of upstream supplier are put forward innovatively. Finally, on the basis of comparing and analyzing the commonly used evaluation and selection methods, a fuzzy analytic hierarchy process model based on fuzzy consistent matrix is constructed. In the model, the expert scoring method and the fuzzy analytic hierarchy process are combined. The weight coefficient of each evaluation index is calculated on the basis of constructing fuzzy consistent matrix, and the dimensionless standardization of qualitative index and quantitative index is carried out according to the principle of maximum membership degree. In chapter 4th, the background and supplier management of A enterprise are introduced, and an example of evaluation and selection of strategic supplier of floor tile in A enterprise is given. It is proved that the proposed evaluation index system and evaluation method are feasible, and suggestions or countermeasures are put forward for the relationship maintenance after the selection of material strategic suppliers from the following five aspects: incentive, trust, information sharing, benefit distribution and conflict management.
【學位授予單位】：南京農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.23;F274

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