本文關(guān)鍵詞： 現(xiàn)金流規(guī)劃 房地產(chǎn)項目 項目定位 項目工期　出處：《華南理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：確保項目的可持續(xù)開發(fā)現(xiàn)金流，是保證房地產(chǎn)企業(yè)可持續(xù)發(fā)展的重要手段。然而，當(dāng)前還沒有簡單可行的現(xiàn)金流規(guī)劃方法，不少中小房地產(chǎn)企業(yè)在對項目的現(xiàn)金流僅憑經(jīng)驗規(guī)劃；對項目的投入及回收跟進(jìn)難以做到科學(xué)嚴(yán)謹(jǐn)；導(dǎo)致項目的開發(fā)過程中出現(xiàn)項目現(xiàn)金流不足、投資收益欠佳等問題，甚至導(dǎo)致項目失敗�；诖�，本文以A房地產(chǎn)項目為研究對象，從項目全生命周期過程探討項目現(xiàn)金流規(guī)劃，結(jié)合項目的具體運(yùn)作實際情況，采取市場調(diào)研及全面預(yù)算相結(jié)合的分析方法，設(shè)計有效的項目現(xiàn)金流規(guī)劃運(yùn)作體系。 本文首先闡述了現(xiàn)金流規(guī)劃的研究情況，提出了本文的研究內(nèi)容及研究意義，指出了研究思路。接著闡述房地產(chǎn)項目管理所涉及的理論，探討項目管理的目標(biāo)和意義，項目的現(xiàn)金流規(guī)劃是房地產(chǎn)企業(yè)可持續(xù)發(fā)展的重中之重，也是房地產(chǎn)項目管理的具體運(yùn)用。 其次，對A房地產(chǎn)項目的區(qū)位發(fā)展規(guī)劃、項目周邊市場調(diào)研進(jìn)行了概況介紹，對項目的綜合定位、目標(biāo)客戶定位及建筑風(fēng)格、戶型規(guī)劃等進(jìn)行確定。 再次，在項目定位的基礎(chǔ)上，確定項目建筑經(jīng)濟(jì)技術(shù)指標(biāo)及分期規(guī)劃，確定項目開發(fā)周期及開發(fā)建設(shè)關(guān)鍵節(jié)點(diǎn)計劃，預(yù)測產(chǎn)品銷售價格等，并在此基礎(chǔ)上，對A房地產(chǎn)項目進(jìn)行開發(fā)總成本估算與現(xiàn)金流分析以及銷售收入與現(xiàn)金流入分析，并對項目開發(fā)投資進(jìn)行靜態(tài)和動態(tài)的分析，以及項目臨界工期、臨界銷售價格測算，提出應(yīng)對由此帶來的現(xiàn)金流風(fēng)險的策略。并以期提供一套能為該企業(yè)提升資金應(yīng)用效率、效益的有效并確�，F(xiàn)金流可持續(xù)的規(guī)劃方案及現(xiàn)金流規(guī)劃體系。 最后，根據(jù)A項目開發(fā)的工期延誤現(xiàn)狀，運(yùn)用作者設(shè)計的現(xiàn)金流規(guī)劃體系進(jìn)行案例分析實踐論證，并提出相應(yīng)有效的建議。結(jié)果表明，項目工期、市場研判等因素對項目的開發(fā)現(xiàn)金流的確保有重要的影響，在進(jìn)行項目現(xiàn)金流規(guī)劃時便需要對項目工期延誤、市場研判失真等風(fēng)險因素加以考慮。本研究有助于對項目現(xiàn)金流規(guī)劃形成系統(tǒng)、科學(xué)的分析方法具有啟示作用，，國內(nèi)外其他中小型房地產(chǎn)項目管理具有參考作用。
[Abstract]:Ensuring the sustainable development cash flow of the project is an important means to ensure the sustainable development of the real estate enterprise. However, there is no simple and feasible cash flow planning method at present. Many small and medium-sized real estate enterprises only rely on experience to plan the cash flow of the project; it is difficult to be scientific and rigorous in the investment and recovery of the project; as a result, during the development of the project, there are problems such as insufficient cash flow of the project, poor investment income, and so on. Based on this, this paper takes A real estate project as the research object, discusses the cash flow planning of the project from the whole life cycle of the project, and combines the actual operation of the project. An effective cash flow planning system is designed by using market research and comprehensive budget analysis. This paper first describes the research situation of cash flow planning, puts forward the research content and significance of this paper, points out the research ideas, and then expounds the theory of real estate project management, discusses the objectives and significance of project management. The cash flow planning of the project is the most important part of the sustainable development of the real estate enterprise, and it is also the concrete application of the real estate project management. Secondly, the location development planning of A real estate project, the market investigation and research around the project are introduced, and the comprehensive positioning of the project, the location of the target customer and the architectural style, the household type planning are determined. Thirdly, on the basis of the positioning of the project, we determine the economic and technical indexes and stages of the project, determine the development cycle of the project and the key node plan of the development and construction, predict the selling price of the product, and on this basis, This paper estimates the total development cost and cash flow of A real estate project, analyzes the sales income and cash inflow, and makes static and dynamic analysis of project development investment, as well as the critical project duration and critical sales price. The paper puts forward the strategies to deal with the cash flow risk and provides a set of effective and sustainable cash flow planning scheme and cash flow planning system which can improve the efficiency and benefit of the cash flow application for the enterprise. Finally, according to the current situation of project A project development delay, the paper uses the cash flow planning system designed by the author to analyze and demonstrate the case, and puts forward corresponding effective suggestions. The results show that the project duration, Market research and other factors have an important impact on the development cash flow of the project, and the project cash flow planning needs to delay the project construction period. This study is helpful to the project cash flow planning system, scientific analysis method has the enlightenment function, other domestic and foreign small and medium-sized real estate project management has the reference function.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.233.42

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