本文關(guān)鍵詞： 民營制造業(yè) 企業(yè) 競爭戰(zhàn)略 轉(zhuǎn)型　出處：《廣西大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：改革開放30多年來,民營制造業(yè)逐步成長,為我國經(jīng)濟(jì)增長做出了重要的貢獻(xiàn)。近年來,制造業(yè)的增長率均達(dá)到9%以上,民營經(jīng)濟(jì)增長率遠(yuǎn)遠(yuǎn)超過同期的GDP增長率,民營經(jīng)濟(jì)已成為社會主義市場經(jīng)濟(jì)不可或缺的組成部分。然而在當(dāng)前國際國內(nèi)形勢下,虛體經(jīng)濟(jì)過熱,利潤率較低,使得民營制造業(yè)紛紛轉(zhuǎn)產(chǎn),將資本投入房地產(chǎn)等行業(yè)�！鴥�(nèi)產(chǎn)能過剩,外貿(mào)進(jìn)出口受阻,輸入型通貨膨脹壓力仍然較大,也使得我國民營制造業(yè)面臨著“生與死的抉擇”。相對于國有企業(yè),民營企業(yè)的比重更大,數(shù)量更多,占國民生產(chǎn)總值的比例更大,民營制造業(yè)是否能夠健康發(fā)展,直接關(guān)系到我國整個國民經(jīng)濟(jì)質(zhì)量,關(guān)系到社會主義現(xiàn)代化建設(shè)的成敗。 本文以波特的傳統(tǒng)競爭戰(zhàn)略理論以及“藍(lán)海戰(zhàn)略”為背景,在國內(nèi)外學(xué)者對企業(yè)轉(zhuǎn)型及競爭戰(zhàn)略選擇等研究的基礎(chǔ)上,通過對當(dāng)前中國民營制造業(yè)企業(yè)傳統(tǒng)的轉(zhuǎn)型競爭戰(zhàn)略理論及實(shí)踐的研究的基礎(chǔ)上,分析了中國民營制造業(yè)所面臨的幾大問題,以及產(chǎn)生這些問題的深層次的原因,找出傳統(tǒng)競爭戰(zhàn)略理論與現(xiàn)代企業(yè)轉(zhuǎn)型的“不適應(yīng)性”,并結(jié)合國外一些國家和地區(qū)制造業(yè)企業(yè)競爭戰(zhàn)略轉(zhuǎn)型的成功經(jīng)驗(yàn),結(jié)合我國自身實(shí)際,深度挖掘提煉出一種適合于中國民營制造業(yè)轉(zhuǎn)型的競爭戰(zhàn)略——綜合優(yōu)勢競爭戰(zhàn)略,同時在國家區(qū)域經(jīng)濟(jì)規(guī)劃的基礎(chǔ)上,把我國的民營制造業(yè)劃分為東中西及東北四大制造業(yè)產(chǎn)業(yè)區(qū)域,結(jié)合各區(qū)域自身的條件,相應(yīng)提出了各區(qū)域的民營制造業(yè)企業(yè)運(yùn)用綜合優(yōu)勢競爭戰(zhàn)略的方式,從而力圖從整體上提高我國民營制造業(yè)在國際市場上的綜合競爭優(yōu)勢,實(shí)現(xiàn)民營制造業(yè)在競爭戰(zhàn)略上的成功轉(zhuǎn)型。并從企業(yè)層面和政府層面提出了為了實(shí)現(xiàn)這種綜合優(yōu)勢競爭戰(zhàn)略的相應(yīng)對策建議,引導(dǎo)我國的民營制造業(yè)向著更加健康的方向發(fā)展。
[Abstract]:During the past 30 years of reform and opening up, the private manufacturing industry has gradually grown, which has made an important contribution to the economic growth of our country. In recent years, the growth rate of the manufacturing industry has reached more than 9%, and the growth rate of the private economy far exceeds the GDP growth rate of the same period. The private economy has become an indispensable part of the socialist market economy. However, under the current international and domestic situation, the virtual economy is overheated and the profit margin is low, which makes the private manufacturing industry switch to production one after another. Put capital into real estate and other industries... Domestic overcapacity, foreign trade import and export blocked, import and export, imported inflation pressure is still large, also make our private manufacturing industry faced with "life and death choice." compared to state-owned enterprises, The proportion of private enterprises is larger, the quantity is more, and the proportion of GDP is larger. Whether the private manufacturing industry can develop healthily is directly related to the quality of the whole national economy of our country and the success or failure of socialist modernization construction. This paper is based on Porter's traditional competitive strategy theory and Blue Ocean Strategy, and on the basis of domestic and foreign scholars' research on enterprise transformation and competitive strategy selection. On the basis of the research on the theory and practice of the traditional transition competitive strategy of the private manufacturing enterprises in China, this paper analyzes the problems faced by the private manufacturing industry in China, and the deep reasons for these problems. Find out the "inadaptability" between the traditional competitive strategy theory and the transformation of modern enterprises, and combine the successful experience of some foreign countries and regions in the transformation of manufacturing enterprises' competition strategy, and combine with the reality of our country. A competitive strategy suitable for the transformation of China's private manufacturing industry, the comprehensive advantage competitive strategy, was extracted from the deep mining, and the national regional economic planning was also carried out. The private manufacturing industry of our country is divided into four manufacturing industry regions of east, west, west and northeast. According to the conditions of each region, this paper puts forward the ways of applying the comprehensive advantage competitive strategy to the private manufacturing enterprises in each region. In order to improve the overall competitive advantage of China's private manufacturing industry in the international market, In order to realize the successful transformation of the competitive strategy of the private manufacturing industry, this paper puts forward the corresponding countermeasures and suggestions from the enterprise level and the government level to guide the development of the private manufacturing industry in China towards a more healthy direction.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F276.5

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本文編號：1500134