本文關(guān)鍵詞： 建筑企業(yè) 縱向一體化 戰(zhàn)略研究　出處：《中國(guó)海洋大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：當(dāng)今時(shí)代，社會(huì)經(jīng)濟(jì)環(huán)境飛速變化，企業(yè)的發(fā)展環(huán)境和競(jìng)爭(zhēng)條件更趨復(fù)雜，因此，發(fā)展戰(zhàn)略對(duì)企業(yè)生存與發(fā)展至關(guān)重要。如何建立科學(xué)合理的企業(yè)發(fā)展戰(zhàn)略是新形勢(shì)下中國(guó)建筑企業(yè)，尤其是國(guó)有大型建筑企業(yè)管理中的重要課題。 本文以GZ建筑集團(tuán)為研究對(duì)象，應(yīng)用戰(zhàn)略管理的理論和方法，結(jié)合建筑施工企業(yè)的特點(diǎn)，利用PEST模型分析法、SWOT模型分析法、波特五因素模型分析法、比較分析法等戰(zhàn)略研究方法，對(duì)GZ建筑集團(tuán)的外部環(huán)境和內(nèi)部環(huán)境的進(jìn)行了詳細(xì)分析，對(duì)集團(tuán)面臨的機(jī)遇與挑戰(zhàn)、優(yōu)勢(shì)與劣勢(shì)有了一個(gè)較全面的認(rèn)識(shí)。當(dāng)前，我國(guó)經(jīng)濟(jì)社會(huì)迅速發(fā)展，全球經(jīng)濟(jì)也處于復(fù)蘇階段。建筑行業(yè)面臨著一個(gè)相對(duì)比較有利的國(guó)內(nèi)外環(huán)境，建筑行業(yè)相關(guān)產(chǎn)品和服務(wù)的需求穩(wěn)步增長(zhǎng)。GZ建筑集團(tuán)經(jīng)過(guò)多年的發(fā)展，已經(jīng)具有一定的規(guī)模和資產(chǎn)，集團(tuán)業(yè)務(wù)涉及房地產(chǎn)開(kāi)發(fā)、建材和機(jī)械生產(chǎn)、工程施工、工程設(shè)計(jì)等方面，，建筑行業(yè)相關(guān)資質(zhì)不斷完善，科研力量不斷增強(qiáng)，在當(dāng)?shù)鼐哂休^強(qiáng)的競(jìng)爭(zhēng)力。但是在全國(guó)范圍內(nèi)，與國(guó)內(nèi)先進(jìn)同行相比也存在著諸多問(wèn)題，如：企業(yè)制度不健全、業(yè)務(wù)結(jié)構(gòu)單一、管理模式落后、經(jīng)濟(jì)效益不高、融資渠道單一、科技創(chuàng)新不強(qiáng)等。 在對(duì)GZ建筑集團(tuán)分析的基礎(chǔ)上，結(jié)合國(guó)內(nèi)外先進(jìn)同行的發(fā)展經(jīng)驗(yàn)，對(duì)GZ建筑集團(tuán)的發(fā)展方向與自身定位予以研究，提出了GZ建筑集團(tuán)縱向一體化的發(fā)展戰(zhàn)略，通過(guò)立足于施工總承包業(yè)務(wù)，實(shí)施后向一體化建立完善建筑勘察、工程設(shè)計(jì)、策劃、建筑材料和建筑設(shè)備供應(yīng)等上游產(chǎn)業(yè)鏈；實(shí)施前向一體化建立完善房地產(chǎn)開(kāi)發(fā)與投資、建筑服務(wù)業(yè)等下游產(chǎn)業(yè)鏈。并按照建筑行業(yè)的發(fā)展規(guī)律，逐步建立起具有較高經(jīng)濟(jì)附加值的、以工程咨詢服務(wù)業(yè)務(wù)統(tǒng)領(lǐng)工程項(xiàng)目立項(xiàng)、設(shè)計(jì)、采購(gòu)、施工、運(yùn)營(yíng)等全過(guò)程“縱向一體化”的服務(wù)模式，積極探索，搶占工程總承包市場(chǎng)。 根據(jù)GZ建筑集團(tuán)發(fā)展戰(zhàn)略的規(guī)劃部署，建立發(fā)展戰(zhàn)略的實(shí)施系統(tǒng)，以合理性原則、統(tǒng)一指揮原則、權(quán)變的原則對(duì)現(xiàn)有資源進(jìn)行合理配置，調(diào)整和完善GZ建筑集團(tuán)的各項(xiàng)業(yè)務(wù)板塊，形成完整有效的建筑行業(yè)價(jià)值鏈業(yè)務(wù)。對(duì)GZ建筑集團(tuán)施工總承包、房地產(chǎn)開(kāi)發(fā)與投資、現(xiàn)代建筑服務(wù)業(yè)、工程總承包、基礎(chǔ)設(shè)施投資與運(yùn)營(yíng)、相關(guān)工業(yè)化等業(yè)務(wù)重新規(guī)劃；對(duì)GZ建筑集團(tuán)人力資源、科技發(fā)展、品牌文化、資質(zhì)工作等職能重新界定，通過(guò)對(duì)集團(tuán)內(nèi)部結(jié)構(gòu)的調(diào)整，形成靈活性更強(qiáng)的事業(yè)部制組織結(jié)構(gòu)。并通過(guò)GZ建筑集團(tuán)縱向一體化戰(zhàn)略的控制系統(tǒng)對(duì)戰(zhàn)略實(shí)施系統(tǒng)予以控制。從而提高GZ建筑集團(tuán)的核心競(jìng)爭(zhēng)力，促進(jìn)企業(yè)快速健康的發(fā)展。
[Abstract]:Nowadays, with the rapid change of social and economic environment, the development environment and competition conditions of enterprises are becoming more complicated. The development strategy is very important to the survival and development of enterprises, and how to establish a scientific and reasonable enterprise development strategy is an important subject in the management of Chinese construction enterprises, especially large state-owned construction enterprises under the new situation. This paper takes GZ Construction Group as the research object, applies the theory and method of strategic management, combines the characteristics of the construction enterprise, and uses the PEST model analysis method to analyze the SWOT model. Porter five-factor model analysis, comparative analysis and other strategic research methods, GZ construction group of the external environment and internal environment of a detailed analysis of the opportunities and challenges facing the group. At present, China's economy and society are developing rapidly, and the global economy is also in the stage of recovery. The construction industry is facing a relatively favorable domestic and international environment. The demand for related products and services in the construction industry has steadily increased. GZ Construction Group has had a certain scale and assets after years of development. The Group's business involves real estate development, building materials and machinery production. Engineering construction, engineering design and other aspects, the construction industry related to the continuous improvement of qualifications, scientific research forces continue to strengthen in the local strong competitiveness, but in the national scope. Compared with the domestic advanced counterparts, there are many problems, such as: the enterprise system is not perfect, the business structure is single, the management mode is backward, the economic benefit is not high, the financing channel is single, the science and technology innovation is not strong and so on. On the basis of analysis of GZ architectural group, combined with the development experience of domestic and foreign advanced peers, the development direction and self-positioning of GZ architectural group are studied. This paper puts forward the development strategy of vertical integration of GZ Construction Group, which is based on the construction general contract business, and establishes and perfects the architectural survey, engineering design and planning through the implementation of backward integration. Upstream industrial chains such as supply of building materials and construction equipment; Implementation of forward integration to establish and improve real estate development and investment, construction services and other downstream industrial chain, and in accordance with the law of the development of the construction industry, gradually establish a higher economic added value. The whole process of "vertical integration" of project establishment, design, procurement, construction, operation and so on is to actively explore and occupy the general contracting market of the project. According to the planning and deployment of the development strategy of GZ Construction Group, the implementation system of the development strategy is established, and the existing resources are rationally allocated according to the principles of rationality, unity of command and contingency. To adjust and improve the business sectors of GZ Construction Group, to form a complete and effective construction industry value chain business. To GZ Construction Group construction general contracting, real estate development and investment, modern construction services. General contracting, infrastructure investment and operation, related industrialization and other business re-planning; GZ construction group human resources, scientific and technological development, brand culture, qualification work and other functions, through the adjustment of the internal structure of the group. To form a more flexible organizational structure of the Ministry of Business, and through the GZ architectural group vertical integration strategy control system to control the implementation of the strategy, so as to improve the core competitiveness of GZ Architectural Group. To promote the rapid and healthy development of enterprises.
【學(xué)位授予單位】：中國(guó)海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F272;F426.92

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