本文關(guān)鍵詞： 房地產(chǎn)開發(fā) 投標(biāo)內(nèi)控價格 投標(biāo)報(bào)價模型　出處：《吉林大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：受到安居樂業(yè)的傳統(tǒng)觀念影響，中國人非�？粗刈》�，在供需兩旺的市場刺激下，中國房地產(chǎn)行業(yè)蓬勃發(fā)展了十年。期間，大體趨勢是上漲的。隨著土地市場的持續(xù)火熱和過度開發(fā)，作為有限資源的土地，其供應(yīng)量日益減少，供需緊張致使房價不斷攀高，房企依照一貫良好的市場預(yù)期出手拿地，一再推高土地價格，致使拿地成本越來越高，增加了房企的投資風(fēng)險(xiǎn)。 房地產(chǎn)發(fā)展到今天，消耗了大量的市場購買力，加上高房價讓很多中低收入人群望而卻步，市場消化能力已大不如前，房地產(chǎn)必將經(jīng)歷一次行業(yè)調(diào)整，房價很可能出現(xiàn)起伏。這迫使房企必須調(diào)整投資策略，摒棄粗放的投資模式，加強(qiáng)成本控制。拿地價格是開發(fā)成本中一項(xiàng)重要的組成部分，是一項(xiàng)數(shù)額比重巨大的前期投入，對后續(xù)開發(fā)影響深遠(yuǎn)，因此研究開發(fā)用地報(bào)價的確定方法是十分有意義的。 本文分成開發(fā)方案明晰和不明晰兩種情況來研究開發(fā)用地投標(biāo)內(nèi)控價格確定模型。在開發(fā)方案明晰的情況下，構(gòu)造了一個新的報(bào)價確定模型，此模型建立在Hanssman-Rivett投標(biāo)報(bào)價模型的基礎(chǔ)上，并在計(jì)算模型參數(shù)的過程中引入價格指數(shù)，，使不同時期的項(xiàng)目具備價格上的可比性，降低了樣本的選取難度。在開發(fā)方案不明晰的情況下，采用和現(xiàn)行開發(fā)方案相同的定價模型，創(chuàng)新之處是在方案比選過程中使用了最小最大后悔值法。然后通過本模型同現(xiàn)行開發(fā)用地報(bào)價方法的比對，提出本模型的優(yōu)勢和不足。最后，將兩種情況下的模型應(yīng)用到一宗長春市的土地出讓案例上，以顯示該模型的應(yīng)用價值。 本文希望通過提出一種新的投標(biāo)定價方法，為房企提供更科學(xué)的拿地決策工具，提高投資決策的準(zhǔn)確性和合理性，促進(jìn)我國房地產(chǎn)行業(yè)的良性發(fā)展。
[Abstract]:Influenced by the traditional idea of living and working in peace and contentment, Chinese people attach great importance to housing, and China's real estate industry has flourished for a decade under the stimulus of both supply and demand. The general trend is rising. With the continuous hot and over-development of land market, as a limited resource of land, the supply of land is decreasing day by day, and the supply and demand is tight, resulting in rising house prices. Housing enterprises in accordance with a consistent good market expectations to take the land, repeatedly push up land prices, resulting in higher and higher land costs, increasing the investment risk of housing enterprises. Real estate development to today, consumption of a large number of market purchasing power, coupled with high house prices so that many low- and middle-income people are deterred, the market digestion capacity has been greatly inferior to before, real estate will go through an industry adjustment. Housing prices are likely to fluctuate. This forces housing companies to adjust their investment strategies, abandon extensive investment models and strengthen cost control. Land prices are an important part of development costs. It is a huge amount of pre-investment, and has a far-reaching impact on the subsequent development, so it is very meaningful to study the method of determining the quotation of development land. This paper is divided into two cases: clear development plan and unclear development plan to study the pricing model of internal control of development land bidding. In the case of clear development plan, a new pricing determination model is constructed. This model is based on the Hanssman-Rivett bidding quotation model, and the price index is introduced in the process of calculating the parameters of the model, so that the items in different periods have price comparability. The difficulty of sample selection is reduced. When the development plan is not clear, the same pricing model as the current development scheme is adopted. The innovation is that the minimum maximum regret value method is used in the process of scheme comparison. Then the advantages and disadvantages of this model are put forward by comparing this model with the current development land quotation method. The two models are applied to a land transfer case in Changchun to show the application value of the model. This paper hopes to put forward a new bidding pricing method to provide a more scientific decision-making tool for real estate enterprises, improve the accuracy and rationality of investment decisions, and promote the benign development of the real estate industry in China.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.23;F301.2

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