本文關(guān)鍵詞： 房地產(chǎn) 企業(yè)集團(tuán) 萬科集團(tuán) 資金管理模式　出處：《山東大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：房地產(chǎn)行業(yè)是關(guān)乎國計(jì)民生的國家支柱產(chǎn)業(yè),房地產(chǎn)行業(yè)的興衰直接影響著整個(gè)國民經(jīng)濟(jì)。尤其是在我國特殊的經(jīng)濟(jì)環(huán)境下,持續(xù)、穩(wěn)定、科學(xué)的發(fā)展是國家經(jīng)濟(jì)發(fā)展追求的目標(biāo),房地產(chǎn)作為一種剛性需求產(chǎn)業(yè),不僅影響著整個(gè)社會(huì)的經(jīng)濟(jì)發(fā)展更重要的是關(guān)乎著社會(huì)的穩(wěn)定性。資金充足是房地產(chǎn)企業(yè)在激烈的競(jìng)爭(zhēng)環(huán)境中取得優(yōu)勢(shì)的關(guān)鍵,因此對(duì)房地產(chǎn)企業(yè)的資金管理模式進(jìn)行研究在當(dāng)下的環(huán)境下具有一定的應(yīng)用價(jià)值。萬科集團(tuán)作為我國房地產(chǎn)行業(yè)中歷史最長(zhǎng)、規(guī)模最大、市場(chǎng)份額最高的龍頭企業(yè),其資金管理模式必然在經(jīng)營的過程中起到了非常關(guān)鍵的作用,但是居安要思危,萬科集團(tuán)的資金管理模式是否仍然適用于當(dāng)今的內(nèi)外環(huán)境,是否有必要對(duì)其進(jìn)行一定的改進(jìn)……本文將從上述疑問出發(fā),進(jìn)行一定的研究,以期提供一定價(jià)值的建議。 本文從研究企業(yè)集團(tuán)資金管理的理論入手,進(jìn)而引出資金管理模式的相關(guān)理論,并將其具體運(yùn)用到萬科集團(tuán),分析萬科集團(tuán)的資金管理模式,找出其中有待改進(jìn)的地方,并通過與保利集團(tuán)的對(duì)比分析,為萬科集團(tuán)提供一定的借鑒經(jīng)驗(yàn),達(dá)到取人之長(zhǎng)補(bǔ)己之短的效果。在為萬科集團(tuán)提供建議的同時(shí)也力圖總結(jié)出值得整個(gè)行業(yè)的資金管理的改善的有效途徑。目前萬科采用的是強(qiáng)勢(shì)集中的資金管理中心的資金管理模式,在其整個(gè)企業(yè)的資金管理過程中尤其注重成本的控制,流程化的資金管理模式保證了高效的運(yùn)作,也為萬科連續(xù)的利潤(rùn)增長(zhǎng)率作出了貢獻(xiàn),但是任何一個(gè)大型的企業(yè)集團(tuán)發(fā)展到一定的階段必然會(huì)實(shí)施一定程度的分權(quán),相對(duì)于成立之初以及保利集團(tuán)的財(cái)務(wù)公司模式,萬科的資金管理模式目前已經(jīng)開始出現(xiàn)經(jīng)濟(jì)效益降低的征兆,作為一個(gè)大型的資金集約型企業(yè)集團(tuán)萬科在其未來的發(fā)展道路上必行會(huì)對(duì)這一資金管理模式做出一定的調(diào)整,現(xiàn)在是否就應(yīng)該調(diào)整、為什么要調(diào)整以及如何調(diào)整等,這些都是本文試圖探討的問題�？偠灾疚膹娜f科的發(fā)展歷程、組織架構(gòu)入手,分析萬科的資金管理特點(diǎn),探討對(duì)萬科乃至整個(gè)房地產(chǎn)企業(yè)集團(tuán)的有效措施,最后得出萬科可以建立資金結(jié)算中心與財(cái)務(wù)公司相結(jié)合的資金管理模式的結(jié)論。
[Abstract]:Real estate industry is a national pillar industry related to the national economy and people's livelihood. The rise and fall of the real estate industry directly affect the entire national economy, especially in the special economic environment of our country, sustained and stable. Scientific development is the goal of national economic development, real estate as a rigid demand industry. Not only affect the economic development of the whole society more important is related to the stability of the society. Adequate capital is the key to the real estate enterprises to gain advantages in the fierce competitive environment. Therefore, the study on the capital management model of real estate enterprises in the current environment has a certain application value. Vanke Group is the longest history and the largest scale in the real estate industry of our country. The leading enterprise with the highest market share, its capital management mode must have played a very key role in the process of operation, but the security should be considered. Whether the capital management mode of Vanke Group is still applicable to the current internal and external environment, whether it is necessary to improve it. In order to provide a certain value of advice. This paper starts with the theory of capital management of enterprise group, and then leads to the related theory of capital management mode, and applies it to Vanke Group, and analyzes the capital management mode of Vanke Group. To find out the areas to be improved, and through the comparative analysis with Poly Group, for Vanke Group to provide a certain reference experience. While providing advice to Vanke Group, it also tries to sum up an effective way to improve the capital management of the whole industry. At present, Vanke adopts strong and centralized capital management. The Centre's fund management model. In the whole enterprise's capital management process, it pays special attention to the cost control, the flow of capital management mode guarantees the efficient operation, and also contributes to the Vanke continuous profit growth rate. However, any large enterprise group to a certain stage of development will inevitably implement a certain degree of decentralization, compared with the initial establishment of the Poly Group and the financial company model. Vanke's fund management model has now begun to show signs of economic decline. As a large capital-intensive enterprise group, Vanke will make a certain adjustment on its future development road, and whether it should be adjusted now. Why and how to adjust, these are the problems that this paper tries to discuss. In a word, this paper analyzes the characteristics of Vanke's fund management from the development course and organizational structure of Vanke. This paper discusses the effective measures for Vanke and even the whole real estate enterprise group, and finally comes to the conclusion that Vanke can establish a fund management model combining the capital settlement center with the financial company.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F275;F299.233.4

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本文編號(hào)：1445323