本文關(guān)鍵詞： 養(yǎng)老服務(wù) 養(yǎng)老地產(chǎn) 項(xiàng)目運(yùn)營(yíng) 市場(chǎng)定位　出處：《華東理工大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：目前,我國(guó)面臨著日益嚴(yán)重的老齡化問(wèn)題。一方面,老年人口增長(zhǎng)迅速,如何養(yǎng)老的問(wèn)題日益凸顯,養(yǎng)老產(chǎn)業(yè)需求旺盛;另一方面,老齡客戶養(yǎng)老途徑單一,養(yǎng)老產(chǎn)業(yè)中客戶市場(chǎng)細(xì)分不夠,針對(duì)高端客戶的養(yǎng)老產(chǎn)品缺乏。如今,集休閑、娛樂(lè)、養(yǎng)老于一體的高端房地產(chǎn)養(yǎng)老逐步得到國(guó)家支持并發(fā)展起來(lái),然而養(yǎng)老地產(chǎn)目前在國(guó)內(nèi)的研究相對(duì)較少,在項(xiàng)目的實(shí)施過(guò)程中遇到很多問(wèn)題。鑒于此,本文通過(guò)借鑒國(guó)外養(yǎng)老地產(chǎn)的相關(guān)經(jīng)驗(yàn),以X公司的養(yǎng)老地產(chǎn)項(xiàng)目為例,從項(xiàng)目的市場(chǎng)定位入手進(jìn)行市場(chǎng)調(diào)查,從優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)、威脅四個(gè)大方面對(duì)該養(yǎng)老地產(chǎn)項(xiàng)目進(jìn)行分析,實(shí)現(xiàn)養(yǎng)老地產(chǎn)項(xiàng)目的定位,并根據(jù)項(xiàng)目的具體特點(diǎn),為項(xiàng)目的運(yùn)行策略提供建議,構(gòu)建具體服務(wù)板塊并進(jìn)行投資估算。
[Abstract]:At present, China is facing an increasingly serious problem of aging. On the one hand, the aging population is growing rapidly, the problem of how to provide for the aged has become increasingly prominent, and the demand of the pension industry is exuberant; On the other hand, the aging customer pension way is single, the pension industry customer market segmentation is not enough, the pension products for high-end customers are lacking. Now, set leisure, entertainment. Pension in the high-end real estate pension gradually received state support and development, but pension real estate in the domestic research is relatively small, in the implementation of the project encountered a lot of problems. In view of this. This paper takes X Company's pension real estate project as an example to carry on market investigation from the market orientation of the project, from the advantages, disadvantages, opportunities through drawing lessons from the relevant experience of foreign pension real estate. Threats to the four major aspects of the pension real estate project analysis to achieve the location of the pension real estate project, and according to the specific characteristics of the project, to provide suggestions for the project operation strategy. Build specific service sectors and carry out investment estimates.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D669.6;F299.23

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