本文關(guān)鍵詞：民營(yíng)房地產(chǎn)企業(yè)發(fā)展戰(zhàn)略研究　出處：《華中科技大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 房地產(chǎn) 發(fā)展戰(zhàn)略 民營(yíng)企業(yè) 企業(yè)問(wèn)題

【摘要】：近年來(lái)，房地產(chǎn)市場(chǎng)增長(zhǎng)過(guò)快，房?jī)r(jià)過(guò)高成為影響我國(guó)老百姓幸福指數(shù)的民生問(wèn)題。隨著國(guó)家對(duì)房地產(chǎn)調(diào)控政策的陸續(xù)出臺(tái)，我國(guó)住宅地產(chǎn)的產(chǎn)業(yè)結(jié)構(gòu)將發(fā)生轉(zhuǎn)變，逐步進(jìn)入民生保障與商品化合理發(fā)展的局面，房地產(chǎn)企業(yè)會(huì)重新洗牌，，優(yōu)勝劣汰，行業(yè)的現(xiàn)有格局將徹底發(fā)生改變。作為競(jìng)爭(zhēng)弱勢(shì)群體的民營(yíng)房地產(chǎn)企業(yè)，如何抓住機(jī)遇，找準(zhǔn)市場(chǎng)定位，適時(shí)調(diào)整企業(yè)發(fā)展戰(zhàn)略，為企業(yè)的可持續(xù)發(fā)展尋找到新的出路，誰(shuí)就可能成為未來(lái)房地產(chǎn)市場(chǎng)的主力軍。 本文以武漢當(dāng)代物業(yè)發(fā)展有限公司在挑戰(zhàn)中該如何發(fā)展為研究對(duì)象，依國(guó)家對(duì)房地產(chǎn)行業(yè)的調(diào)控政策為研究導(dǎo)向，結(jié)合目前我國(guó)房地產(chǎn)行業(yè)的發(fā)展?fàn)顩r，對(duì)區(qū)域房地產(chǎn)市場(chǎng)環(huán)境進(jìn)行分析，提出了當(dāng)前民營(yíng)地產(chǎn)企業(yè)在發(fā)展過(guò)程中存在的諸多問(wèn)題。這些問(wèn)題主要是：國(guó)家調(diào)控政策下出現(xiàn)的問(wèn)題，如商品房空置率提高而房?jī)r(jià)卻不斷上漲，土地供應(yīng)方式單一造成地價(jià)不斷上漲等；與國(guó)有房地產(chǎn)企業(yè)競(jìng)爭(zhēng)實(shí)力不強(qiáng)；企業(yè)自身管理存在不足，如管理不規(guī)范、體制不健全、人才匱乏等；同時(shí)，民營(yíng)地產(chǎn)企業(yè)普遍都存在戰(zhàn)略管理短視，以致企業(yè)的長(zhǎng)期發(fā)展受限制。這些問(wèn)題導(dǎo)致民營(yíng)房地產(chǎn)企業(yè)市場(chǎng)定位不準(zhǔn)確，沒(méi)有長(zhǎng)期發(fā)展規(guī)劃，企業(yè)后勁不足，面臨著被淘汰出局的危險(xiǎn)。本文針對(duì)民營(yíng)地產(chǎn)企業(yè)發(fā)展過(guò)程中存在的問(wèn)題，從政府政策和民營(yíng)地產(chǎn)企業(yè)自身兩方面提出了一些具體可操作的發(fā)展戰(zhàn)略建議。
[Abstract]:In recent years, the real estate market growth is too fast, the housing price is too high to affect the well-being of our people's livelihood. With the introduction of national real estate regulation and control policies. The industrial structure of residential real estate in our country will change, step by step into the situation of livelihood security and commercialization reasonable development, real estate enterprises will reshuffle, survival of the fittest. The existing pattern of the industry will be completely changed. As a competitive vulnerable group of private real estate enterprises, how to seize the opportunity, find the right market positioning, timely adjustment of enterprise development strategy. For the sustainable development of enterprises to find a new way out, who may become the main force of the future real estate market. In this paper, Wuhan Contemporary property Development Co., Ltd. in the challenge of how to develop as the research object, according to the national regulation and control policy for the real estate industry as a research direction, combined with the current development of the real estate industry in China. This paper analyzes the regional real estate market environment and puts forward many problems existing in the development process of the private real estate enterprises. These problems are mainly: the problems under the national regulation and control policy. For example, the vacancy rate of commercial housing is increasing, but the house price is rising, and the land price is rising because of the single land supply mode. The strength of competition with state-owned real estate enterprises is not strong; There are deficiencies in the management of enterprises, such as non-standard management, imperfect system, lack of talents and so on; At the same time, private real estate enterprises generally have short-sighted strategic management, so that the long-term development of enterprises is restricted. These problems lead to inaccurate market positioning of private real estate enterprises, there is no long-term development plan. The enterprise is faced with the danger of being eliminated because of lack of stamina. This paper aims at the problems existing in the development process of the private real estate enterprises. From the government policy and the private real estate enterprise itself two aspects put forward some concrete operable development strategy suggestions.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F272;F299.233.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 仇保興;;我國(guó)房地產(chǎn)市場(chǎng)調(diào)控的難點(diǎn)與對(duì)策[J];城市發(fā)展研究;2011年01期

2 王劍;;我國(guó)房地產(chǎn)市場(chǎng)存在的問(wèn)題與對(duì)策[J];北方經(jīng)貿(mào);2008年09期

3 齊惠霞;;房地產(chǎn)調(diào)控政策評(píng)析[J];經(jīng)營(yíng)管理者;2011年15期

4 李鴻文;李良成;;我國(guó)房地產(chǎn)的發(fā)展現(xiàn)狀、問(wèn)題及對(duì)策研究[J];甘肅農(nóng)業(yè);2006年01期

5 黃聚河;;外國(guó)政府控制房?jī)r(jià)的有效經(jīng)驗(yàn)及啟示[J];價(jià)格理論與實(shí)踐;2007年03期

6 王學(xué)發(fā);;我國(guó)城市房?jī)r(jià)上漲的需求動(dòng)因與調(diào)控對(duì)策研究[J];價(jià)格理論與實(shí)踐;2007年04期

7 陳柳欽;;房地產(chǎn)宏觀調(diào)控回顧及2008年展望[J];價(jià)格與市場(chǎng);2008年05期

8 李玫;高小紅;;我國(guó)房地產(chǎn)市場(chǎng)發(fā)展及現(xiàn)狀解析[J];經(jīng)濟(jì)論壇;2009年11期

9 張瑛;;房?jī)r(jià)虛高的原因與對(duì)策[J];經(jīng)濟(jì)師;2007年02期

10 肖元真;徐闖;李茂榮;;國(guó)外房地產(chǎn)業(yè)發(fā)展現(xiàn)狀和政策調(diào)控[J];上海金融學(xué)院學(xué)報(bào);2006年02期

本文編號(hào)：1414157