本文關(guān)鍵詞：移動(dòng)互聯(lián)時(shí)代二手房平臺(tái)（淘套房）商業(yè)模式構(gòu)建與研究　出處：《山東師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：進(jìn)入21世紀(jì)，手機(jī)的智能化運(yùn)用正在逐步讓人們的生活方式發(fā)生巨大的變化，其影響力不亞于一場(chǎng)生活革命，手機(jī)具有的APP技術(shù)可以便利地展開購(gòu)買、付款、提供附近賓館、酒店信息等服務(wù)活動(dòng)，人們正在慢慢習(xí)慣這種新節(jié)奏。據(jù)有關(guān)數(shù)據(jù)顯示，國(guó)民城鎮(zhèn)人群運(yùn)用智能手機(jī)的生活方式越來越普遍。在家庭中使用的為66%、在路途中使用的為59%、在交通工具上使用的為52%、在餐館和商場(chǎng)中使用的分別為38%與30%，在國(guó)內(nèi)城鎮(zhèn)使用智能手機(jī)的人群中，平均有十五個(gè)APP進(jìn)行了安裝，其中收費(fèi)程序的數(shù)量平均有六個(gè)。三個(gè)人中就有兩人想要安裝更多程序，所占比例達(dá)66%，位居世界第二，移動(dòng)互聯(lián)必將成為新的社會(huì)經(jīng)濟(jì)增長(zhǎng)點(diǎn)。 而伴隨著中國(guó)城市化進(jìn)程的不斷發(fā)展，房地產(chǎn)業(yè)成為先進(jìn)的熱門產(chǎn)業(yè)，發(fā)展迅猛。受其本身非標(biāo)準(zhǔn)商品、不動(dòng)產(chǎn)特征和互聯(lián)網(wǎng)圖文呈現(xiàn)結(jié)合的新型應(yīng)用變革，將促進(jìn)房產(chǎn)網(wǎng)絡(luò)產(chǎn)品和服務(wù)的發(fā)展。就目前來說，中國(guó)的房產(chǎn)網(wǎng)絡(luò)服務(wù)的模式正在朝著多元化發(fā)展道路前行。另外，網(wǎng)絡(luò)擁有著傳遞范圍寬泛、和客戶間的交互能力強(qiáng)、受眾人數(shù)易于統(tǒng)計(jì)、實(shí)效、自由、感官能力強(qiáng)、成本少等優(yōu)勢(shì)，極大促進(jìn)了房產(chǎn)網(wǎng)絡(luò)銷售的順利發(fā)展。 將來的二手房買賣會(huì)變成一手房交易以后的迅猛增長(zhǎng)點(diǎn)。移動(dòng)互聯(lián)與房地產(chǎn)的結(jié)合的商業(yè)模式優(yōu)勢(shì)將會(huì)更加明顯。宏偉的商業(yè)模式都是隨著生活模式的變化而誕生的，汽車行業(yè)在人們以汽車代步時(shí)應(yīng)運(yùn)而生，在計(jì)算機(jī)、電腦逐步走進(jìn)大眾生活時(shí)，PC及軟件業(yè)又產(chǎn)生了，，APP廣泛、深度的進(jìn)入到人們生活之中，種種趨勢(shì)表明，如此生活方式的改變中潛在著極大的商業(yè)機(jī)遇，濟(jì)南移動(dòng)互聯(lián)平臺(tái)—“淘套房”也將成為這場(chǎng)變革中企業(yè)不可或缺的助推器，改變著人們的生活方式。所以，本文將在第四科技浪潮的移動(dòng)互聯(lián)的大時(shí)代背景下，探討解決傳統(tǒng)二手房交易信息平臺(tái)的可行之道，構(gòu)建其合理的商業(yè)模式。 本文是基于綜合傳統(tǒng)二手房及現(xiàn)代移動(dòng)互聯(lián)的二手房商業(yè)模式為探索目標(biāo)，針對(duì)其盈利模式、業(yè)務(wù)體系、持續(xù)發(fā)展等三個(gè)構(gòu)建要素展開研究探討。首先主要總結(jié)了移動(dòng)互聯(lián)、商業(yè)模式的相關(guān)定義概念作為理論研究基礎(chǔ)。簡(jiǎn)明扼要的提出了新的商業(yè)模式構(gòu)建要素的理論基礎(chǔ)。全文圍繞三個(gè)重要的構(gòu)成要素即淘套房盈利模式、淘套房業(yè)務(wù)體系、淘套房的持續(xù)發(fā)展戰(zhàn)略，給出了建設(shè)中的二手房移動(dòng)互聯(lián)平臺(tái)——淘套房平臺(tái)構(gòu)建方案以及商業(yè)模式構(gòu)建方案。為籌建二手房移動(dòng)互聯(lián)平臺(tái)淘套房系統(tǒng)提出相應(yīng)的戰(zhàn)略規(guī)劃以及具體的措施和解決方案。最后總結(jié)文獻(xiàn)貢獻(xiàn)、不足和下一步的研究方向。 二手房移動(dòng)互聯(lián)平臺(tái)——淘套房成為有著革命性意義的移動(dòng)互聯(lián)營(yíng)銷綜合平臺(tái)，它應(yīng)用二手房資訊、二手房知識(shí)、房源信息體念分享、評(píng)估系統(tǒng)、售后服務(wù)平臺(tái)的全方位提供，讓二手房交易的用戶和潛在用戶隨時(shí)隨地即可實(shí)現(xiàn)掌上二手房訂房、租房、買賣整個(gè)流程，解脫在時(shí)間與空間上的束縛，極為迅捷地達(dá)到傳統(tǒng)專業(yè)范圍的知識(shí)與經(jīng)驗(yàn)的收獲。對(duì)加強(qiáng)移動(dòng)互聯(lián)技術(shù)在傳統(tǒng)行業(yè)的應(yīng)用，具有一定的現(xiàn)實(shí)意義。
[Abstract]:In twenty-first Century, the use of intelligent mobile phone is gradually let the people's way of life has undergone enormous changes, its influence is no less than a life of revolution, the mobile phone has APP technology can easily expand purchase, payment, provided near the hotel, hotel information service activities, people are accustomed to this new rhythm. According to the data the national urban population, the use of intelligent mobile phone is becoming more and more common way of life. In the family of 66%, used in the road is 59%, being used on vehicles is 52%, in restaurants and shopping malls in use were 38% and 30%, the use of Intelligent Mobile phone in the domestic urban population, the average there are fifteen APP was installed, including the number of toll program has an average of six. Three people have two people want to install more programs, the proportion reached 66%, ranking second in the world, mobile Internet will become A new point of social and economic growth.
With the continuous development of Chinese city urbanization, the real estate industry has become a hot industry, advanced rapid development. By the non - standard goods, new application change characteristics of real estate and the Internet combined with the graphic presentation, will promote the development of the real estate network products and services. At present, the real estate network service China model is towards diversified development path. In addition, the network has a wide range of transmission, and interaction between customers, the audience is easy to statistics, effectiveness, freedom, sensory ability, low cost advantages, greatly promote the smooth development of the real estate sales network.
The future will become after the sale of second-hand housing Yishoufang transaction growth. With the Internet and real estate mobile business model advantages will be more obvious. The magnificent business model is born along with the change of life style, the automotive industry in the car when the people came into being, in the computer, computer gradually into the public life, PC and software industry has produced a wide range of APP, depth into the people's life, the trends indicate that such great business opportunities, lifestyle changes, Ji'nan mobile Internet platform - Amoy suite "will become the change in the enterprise indispensable boosters, changing people's way of life. So, this paper will be in the mobile Internet fourth wave of science background, explore viable channel of traditional second-hand housing transaction information platform, build the reasonable The business model.
This paper is based on the traditional second-hand housing and modern mobile Internet second-hand housing business model for exploring the target, according to the profit model, business system, the continuous development of the three elements of study. Firstly, summarizes the main mobile Internet, related to the definition of the concept of the business model as the basic theoretical research. The theoretical basis of the elements of concise and to the point to build a new business model. The thesis focuses on the three important elements: Amoy profit model suite, suite Amoy business system, the sustainable development strategy of Amoy suites, given the second-hand housing in the construction of mobile Internet platform - Amoy suite platform construction and business model construction program. Put forward appropriate strategic planning and specific measures and the solution is to build the second-hand mobile Internet Platform Suite system. Finally summarizes the literature Amoy contribution, shortcomings and future research directions.
Mobile internet marketing platform has a revolutionary significance of second-hand mobile Internet platform - Amoy suite become, it used second-hand housing information, second-hand housing information to share knowledge, experience, evaluation system, comprehensive customer service platform to provide services, so that second-hand housing transactions of second-hand housing - Handheld users and potential users whenever and wherever possible. You can rent, sale of the entire process, free from the shackles in time and space, is extremely fast and reach the knowledge and experience of traditional professional range harvest. To strengthen the application of mobile Internet technology in the traditional industry, has a certain practical significance.

【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.23

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