本研究旨在調(diào)查顧客對(duì)奧羅米亞保險(xiǎn)公司（OIC）人壽保險(xiǎn)購買態(tài)度。為此,該研究的目的是調(diào)查顧客對(duì)購買人壽保險(xiǎn)政策的態(tài)度,哪些因素顯著影響購買者對(duì)購買人壽保險(xiǎn)政策的態(tài)度,以及衡量經(jīng)濟(jì)和社會(huì)人口因素之間的關(guān)系和顧客對(duì)于人壽保險(xiǎn)購買政策的態(tài)度。原始數(shù)據(jù)通過問卷收集。調(diào)查問卷分發(fā)給74名購買OIC人壽險(xiǎn)保單樣本客戶,其中只有71人完成并退回。多元回歸模型（MRM）方法被用來分析和測(cè)試變量之間的關(guān)系。研究發(fā)現(xiàn),宗教,性別,婚姻狀況,性別和職業(yè)地位等因素對(duì)奧羅米亞保險(xiǎn)公司的壽險(xiǎn)保單持有人的態(tài)度具有顯著影響,但其他因素如教育,年齡和薪水對(duì)消費(fèi)者對(duì)人壽保險(xiǎn)購買政策的態(tài)度影響不顯著。奧羅米亞保險(xiǎn)公司可以利用本研究發(fā)現(xiàn)的有關(guān)影響人壽保險(xiǎn)購買政策態(tài)度的社會(huì)人口和經(jīng)濟(jì)因素進(jìn)行進(jìn)一步研究來衡量所采用的營(yíng)銷策略的有效性。本研究主要采用卡方檢驗(yàn)獨(dú)立性檢驗(yàn)（α=0.05）,根據(jù)受訪者的數(shù)據(jù)和檢驗(yàn)結(jié)果,本研究發(fā)現(xiàn)人口因素在不同程度上對(duì)顧客購買人壽保險(xiǎn)的態(tài)度有一定的影響。特別是購買者的年齡、教育程度、收入水平和工作狀態(tài)等都會(huì)對(duì)人們購買人壽保險(xiǎn)的態(tài)度在不同程度上產(chǎn)生顯著影響。意外的性行為,除穆斯林宗教外的宗教信仰以及買家所擁... 

【文章來源】：江西財(cái)經(jīng)大學(xué)江西省

【文章頁數(shù)】：82 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
CHAPTER 1: INTRODUCTION
    1.1 Background of the Study
        1.1.1 Definition and Nature of Insurance
        1.1.2 Definition and Concepts of Life Insurance
        1.1.3 Unique principles of Life Insurance Policy
    1.2 Statement of the Problem
    1.3 Objective of the Study
        1.3.1 General objectives
        1.3.2 Specific Objectives
    1.4 Hypotheses for this Research
    1.5 Purpose and Significance of the study
    1.6 Scope and Delimitations of the Study
    1.7 Organization of the Paper
CHAPTER 2: LITERATU RE REVIEW
    2.1 Theoretical Frame work
        2.1.1 Introduction
        2.1.2 Customers’ Attitude to Life Insurance Purchase
    2.2 Empirical Review
        2.2.1 Global Perspective Empirical Review
        2.2.2 Empirical Review on Life insurance Consumption in Africa
        2.2.3 Ethiopian Perspective Empirical Review
    2.3 Conceptual Framework of the Study
CHAPTER 3: OVERVIEW OF LIFE INSURANCE IN ETHIOPIA
    3.1 Historical Development of Insurance Concept in Ethiopia
    3.2 Ethiopian Commercial code of Life Insurance
    3.3 SWOT Analysis for Oromia Insurance Company (OIC)
        3.3.1 Strength of the Oromia Insurance Company (OIC)
        3.3.2 Weakness of the Oromia Insurance Company (OIC)
        3.3.3 Opportunities of the Oromia Insurance Company (OIC)
        3.3.4 Threat of the Oromia Insurance Company (OIC)
CHAPTER 4: METHODOLOGY
    4.1 The Research Design
        4.1.1 Study Population
        4.1.2 Sampling Method
    4.2 Source of Data
    4.3 Data Collection Methods
    4.4 Variables
        4.4.1 Dependent Variable: Customers Attitude towards Life Insurance
        4.4.2 Independent Variables
    4.5 Method of Data Analyzing and Processing
        4.5.1 Data Analysis Tools
        4.5.2 Questionnaire Development and pre-testing
CHAPTER 5: DATA PRESENTATION, INTERPRETATION AND ANALYSIS
    5.1 Introduction
    5.2 Respondents Demographic Information
    5.3 Analysis of Buyers’ Sex on Purchase Attitude of Life Insurance
    5.4 Analysis of Buyers’ Age on Purchase Attitude of Life Insurance
    5.5 Analysis of Buyers’ Religion on Purchase Attitude of Life Insurance
    5.6 Analysis of Respondents’ Educational status
    5.7 Analysis of Respondents’ marital status
    5.8 Analysis of Respondents’ Income Level
    5.9 Analysis of Buyers’ Employment status
    5.10 Open Ended Questionnaire
CHAPTER 6: SUMMARY, CONCLUSION AND RECOMMENDATION
    6.1 Summary of Study
    6.2 Theoretical Implication
    6.3 Conclusion
    6.4 Recommendation for Future Area and Research
BIBLIOGRAPHY
Appendixes



本文編號(hào)：3283969