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  本文選題：價格指數(shù)保險　切入點：種植戶　出處：《西北農(nóng)林科技大學(xué)》2017年碩士論文

【摘要】：改革開放以來,我國農(nóng)村經(jīng)濟得到穩(wěn)定的增長,由于我國農(nóng)村蔬菜市場價格的的波動比較劇烈,農(nóng)民收入具有較強的波動性,為了解決“菜賤傷農(nóng)的問題”,為農(nóng)戶穩(wěn)定其收益建立保障機制。在政府政策的指引下,全國全國各地針對農(nóng)產(chǎn)品價格指數(shù)保險展開試點,各地都積極展開試點工作。本文研究以山東省蘭陵縣大蒜價格指數(shù)保險種植戶的選擇意愿為研究對象,研究影響大蒜種植戶選擇意愿的影響因素。首先,本文在之前學(xué)者對相關(guān)理論和文獻進行回顧和總結(jié)的基礎(chǔ)上,提出研究大蒜價格指數(shù)保險選擇意愿具體思路,同時,針對大蒜價格指數(shù)保險的具體特征,提出運用理想行為理論、計劃行為理論和技術(shù)采納模型為此次研究的指導(dǎo)理論框架,并引入結(jié)構(gòu)方程模型在選擇意愿方面的研究應(yīng)用方法,并提出研究假設(shè)。其次,在國內(nèi)外相關(guān)領(lǐng)域的研究基礎(chǔ)上根據(jù)大蒜價格指數(shù)保險的特點和現(xiàn)狀制定研究量表,同時通過預(yù)調(diào)研,研究所編制量表的可行性和有效性。通過與調(diào)研所獲取數(shù)據(jù)的信度效度分析,修改調(diào)研問卷量表設(shè)計從而完成問卷。然后采用實地調(diào)查的方式進行數(shù)據(jù)采集。再次利用SPSS22.0和AMOS20.0構(gòu)建結(jié)構(gòu)方程模型對通過實地調(diào)研所獲取的樣本數(shù)據(jù)進行分析以驗證研究模型和假設(shè),研究證實使用態(tài)度、種植戶的創(chuàng)新性、主觀規(guī)范對消費者選擇意愿有顯著正向影響,感知易用性、感知有用性通過使用態(tài)度對大蒜種植戶的選擇意愿。具有顯著的正向影響。最后本文根據(jù)研究數(shù)據(jù)實證分析結(jié)果、大蒜價格指數(shù)保險在山東省蘭陵縣推廣的實際,并結(jié)合相關(guān)的理論作為基礎(chǔ),為大蒜價格指數(shù)保險的進一步推廣提供科學(xué)設(shè)計、簡化手續(xù)、加強宣傳、示范推廣四條建議,從而真正讓大蒜價格指數(shù)保險真正為大蒜種植戶創(chuàng)造經(jīng)濟效益和價值。
[Abstract]:Since the reform and opening up, the rural economy of our country has been steadily growing. Because of the sharp fluctuation of the market price of rural vegetables in our country, the farmers' income has strong volatility. In order to solve the problem of "vegetables being cheap and hurting agriculture" and to establish a guarantee mechanism for farmers to stabilize their income, under the guidance of government policies, the whole country has launched a pilot project aimed at the insurance of agricultural products price index. The experiment work has been carried out actively all over the world. This paper studies the factors that influence the choice will of garlic growers in Lanling County, Shandong Province, taking the choice willingness of garlic price index insurance farmers as the research object. On the basis of reviewing and summarizing the relevant theories and literatures, this paper puts forward a specific idea to study the willingness of garlic price index insurance, and at the same time, aiming at the specific characteristics of garlic price index insurance, Using ideal behavior theory, planning behavior theory and technology adoption model as the guiding theoretical framework of this study, and introducing the structural equation model in the choice of willingness to study the application method, and put forward the research hypotheses. According to the characteristics and current situation of garlic price index insurance, the research scale is developed on the basis of the research in related fields at home and abroad, and at the same time, through pre-investigation, Research on the feasibility and effectiveness of the scale. Reliability and validity analysis with the data obtained from the survey, Modify the questionnaire design to complete the questionnaire. Then use the field survey method to collect data. Then use SPSS22.0 and AMOS20.0 to construct the structural equation model to analyze the sample data obtained through field research. Validation of research models and assumptions, The study confirmed that the use of attitude, the innovation of growers, subjective norms have a significant positive impact on consumers' willingness to choose, and perceived ease of use, Perceived usefulness has a significant positive effect on the choice willingness of garlic growers by using attitude. Finally, according to the empirical analysis results of research data, garlic price index insurance is popularized in Lanling County, Shandong Province. And on the basis of relevant theories, to provide scientific design for the further promotion of garlic price index insurance, to simplify procedures, to strengthen publicity, and to demonstrate and popularize four suggestions. So that the real garlic price index insurance for garlic farmers to create economic benefits and value.
【學(xué)位授予單位】：西北農(nóng)林科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F842.66;F713.55

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