本文選題：民辦高職院校 + 招生��； 參考：《天津大學(xué)》2012年碩士論文

【摘要】：我國(guó)的民辦高職院校的發(fā)展已初具規(guī)模,但因民辦院校資金來源的唯一渠道是學(xué)生學(xué)費(fèi),所以民辦高職院校的招生工作成為制約民辦院校發(fā)展的關(guān)鍵,招生工作的成敗直接決定了民辦院�？煞裆嫦氯�,繼而長(zhǎng)遠(yuǎn)發(fā)展。 本文通過對(duì)我國(guó)民辦高職院校的概述和與國(guó)外私立高等教育先進(jìn)辦學(xué)經(jīng)驗(yàn)的比較,分析我國(guó)民辦高職院校招生工作的特點(diǎn)及現(xiàn)狀,找出我國(guó)民辦高職院校招生工作中存在招生渠道狹窄、虛假宣傳、全民皆兵但招生效率低下、生源學(xué)習(xí)水平偏低等問題。并針對(duì)這些情況,從民辦高職院校過度依賴學(xué)費(fèi)、缺乏政府政策扶植、收費(fèi)較高、自身辦學(xué)水平不高、社會(huì)評(píng)價(jià)低、生源普遍減少、專業(yè)培養(yǎng)方向與企業(yè)需求不相符、畢業(yè)生就業(yè)處于劣勢(shì)等方面,深入分析民辦高職院校招生工作中遇到的困難和問題。最后,提出提高民辦高職院校招生效果的對(duì)策:建立健全相關(guān)法規(guī)、加強(qiáng)政府扶植、開放民辦高校招生自主權(quán)、細(xì)化招生市場(chǎng)、積極開展?fàn)I銷實(shí)踐、樹立民辦高職院校的社會(huì)品牌形象、規(guī)范招生行為、健全招生工作體系、順應(yīng)市場(chǎng)需求,促進(jìn)可持續(xù)發(fā)展等。
[Abstract]:The development of private higher vocational colleges in our country has begun to take shape, but because the only source of funds for private colleges is student tuition, the recruitment work of private vocational colleges has become the key to restrict the development of private colleges and universities.The success or failure of enrollment work directly determines the survival of private colleges and universities, and then long-term development.This paper analyzes the characteristics and present situation of enrollment work of private higher vocational colleges in our country through the summary of private higher vocational colleges in China and the comparison of the advanced experience of foreign private higher education with those of foreign private higher vocational colleges.This paper finds out the problems of narrow enrollment channels, false propaganda, low enrollment efficiency and low level of students' study in the enrollment work of private higher vocational colleges in our country.In view of these conditions, private higher vocational colleges depend on tuition excessively, lack government policies, charge higher fees, run their own schools at a low level, have low social evaluation, reduce the number of students in general, and the direction of professional training is not in line with the needs of enterprises.This paper analyzes the difficulties and problems in recruiting students in private higher vocational colleges.Finally, the countermeasures to improve the enrollment effect of private higher vocational colleges are put forward: establishing and perfecting the relevant laws and regulations, strengthening the government's support, opening up the admission autonomy of private colleges and universities, refining the enrollment market, and carrying out the marketing practice actively.Setting up the social brand image of the private higher vocational colleges, standardizing the enrollment behavior, perfecting the enrollment work system, conforming to the market demand, promoting the sustainable development and so on.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G717.38

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