北京吉利大學(xué)發(fā)展戰(zhàn)略研究
發(fā)布時(shí)間：2018-08-27 13:45
【摘要】：隨著高等教育大眾化的快速到來,高校逐年的擴(kuò)招、獨(dú)立學(xué)院不斷涌現(xiàn)、外國教育資源來華搶奪生源市場和民辦高校的自身競爭,使得高等教育服務(wù)市場的競爭越來越激烈,有限的社會資源和民辦高校多種自身問題制約著它的發(fā)展。上個(gè)世紀(jì)九十年代,隨著西方先進(jìn)大學(xué)戰(zhàn)略管理思想的引入,戰(zhàn)略管理開始在中國的學(xué)校管理中開始被廣泛運(yùn)用,將高等院校,特別是民辦高校視作產(chǎn)業(yè)組織和市場競爭主體,研究和制定發(fā)展戰(zhàn)略以彌補(bǔ)以謀略代替戰(zhàn)略,實(shí)踐先于戰(zhàn)略在理論上的缺乏,通過理論的研究促進(jìn)民辦高校實(shí)現(xiàn)全面、協(xié)調(diào)、可持續(xù)發(fā)展。 論文以北京吉利大學(xué)作為研究對象,它是吉利集團(tuán)投資舉辦的民辦高等院校之一,是企業(yè)投資辦學(xué)的典型代表之一。北京吉利大學(xué)地處首都北京,前幾年雖然有引人注目的迅速成長與發(fā)展,但是近兩年在內(nèi)外部環(huán)境的持續(xù)惡化下,發(fā)展的腳步已顯沉重,面臨著缺乏明確的辦學(xué)戰(zhàn)略思想、特色不特、經(jīng)費(fèi)短缺、師資和管理困難等等諸多問題,這些問題嚴(yán)重制約著自身發(fā)展。因此學(xué)校必須在充分認(rèn)識自身內(nèi)外部環(huán)境的基礎(chǔ)上,制定出適合自身發(fā)展的戰(zhàn)略,才能更好地生存與發(fā)展。論文就是通過對吉利大學(xué)發(fā)展戰(zhàn)略制定的過程中內(nèi)外部環(huán)境因素的關(guān)注與分析,最終對戰(zhàn)略的選擇和如何有效實(shí)現(xiàn)進(jìn)行了全面探討。 論文從國內(nèi)外高校戰(zhàn)略研究現(xiàn)狀開始引入,首先介紹了北京吉利大學(xué)的發(fā)展簡況,重點(diǎn)對北京吉利大學(xué)的宏觀外部環(huán)境、行業(yè)外部環(huán)境和內(nèi)部環(huán)境進(jìn)行了SWOT分析,分析了北京吉利大學(xué)所面臨的機(jī)會與威脅,優(yōu)勢與劣勢,通過建立SWOT分析矩陣和內(nèi)外部環(huán)境因素分析矩陣,進(jìn)行最優(yōu)戰(zhàn)略定位與選擇。實(shí)現(xiàn)最優(yōu)戰(zhàn)略要從特色發(fā)展戰(zhàn)略、品牌文化戰(zhàn)略、質(zhì)量立校戰(zhàn)略、教育創(chuàng)新戰(zhàn)略進(jìn)行組合實(shí)施,同時(shí)提出制度保障、人才保障和資金保障四項(xiàng)戰(zhàn)略保障措施,通過戰(zhàn)略措施的保障,增加了戰(zhàn)略實(shí)施的有效性。論文為鞏固學(xué)校競爭優(yōu)勢,走可持續(xù)發(fā)展道路,探索符合學(xué)校實(shí)際情況的發(fā)展戰(zhàn)略具有較強(qiáng)的現(xiàn)實(shí)意義和理論指導(dǎo)。
[Abstract]:With the rapid arrival of the popularization of higher education, the increasing enrollment of colleges and universities, the emergence of independent colleges and universities, the foreign educational resources come to China to seize the source of students market and the private universities own competition, which makes the competition of higher education service market more and more fierce. Limited social resources and a variety of private colleges and universities restrict its development. In the 1990s, with the introduction of the western advanced university strategic management thought, the strategic management began to be widely used in the school management in China. Colleges and universities, especially private universities, were regarded as the industrial organization and the main body of market competition. This paper studies and formulates the development strategy to make up for the lack of the theory of strategy instead of strategy, and promotes the all-round, coordinated and sustainable development of private colleges and universities through theoretical research. This paper takes Beijing Geely University as the research object, it is one of the private colleges and universities invested by Geely Group, and is one of the typical representatives of enterprise investment in running a school. Beijing Geely University is located in the capital city of Beijing. Although there has been remarkable rapid growth and development in the past few years, under the continuous deterioration of the internal and external environment in the past two years, the pace of development has become very heavy, and it is faced with the lack of a clear strategic thinking on running a school. Special features, shortage of funds, teachers and management difficulties, and so on, these problems seriously restrict their own development. Therefore, schools must fully understand their own internal and external environment, and formulate a strategy suitable for their own development, in order to survive and develop better. Through the attention and analysis of the internal and external environmental factors in the process of making the development strategy of Geely University, the paper discusses the choice of the strategy and how to realize it effectively. Firstly, the paper introduces the development of Beijing Geely University, focusing on the SWOT analysis of the macro external environment, industry external environment and internal environment of Beijing Geely University. This paper analyzes the opportunities and threats, advantages and disadvantages faced by Beijing Geely University, and sets up the SWOT analysis matrix and the internal and external environmental factor analysis matrix to carry out the optimal strategic positioning and selection. To realize the optimal strategy, we should combine the characteristic development strategy, the brand culture strategy, the quality school strategy and the education innovation strategy. At the same time, we should put forward four strategic guarantee measures: system guarantee, talent guarantee and fund guarantee. Through the guarantee of strategic measures, the effectiveness of strategic implementation is increased. In order to consolidate the competitive advantage of the school, take the road of sustainable development and explore the development strategy in accordance with the actual situation of the school, the thesis has strong practical significance and theoretical guidance.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G648.7
本文編號：2207471
[Abstract]:With the rapid arrival of the popularization of higher education, the increasing enrollment of colleges and universities, the emergence of independent colleges and universities, the foreign educational resources come to China to seize the source of students market and the private universities own competition, which makes the competition of higher education service market more and more fierce. Limited social resources and a variety of private colleges and universities restrict its development. In the 1990s, with the introduction of the western advanced university strategic management thought, the strategic management began to be widely used in the school management in China. Colleges and universities, especially private universities, were regarded as the industrial organization and the main body of market competition. This paper studies and formulates the development strategy to make up for the lack of the theory of strategy instead of strategy, and promotes the all-round, coordinated and sustainable development of private colleges and universities through theoretical research. This paper takes Beijing Geely University as the research object, it is one of the private colleges and universities invested by Geely Group, and is one of the typical representatives of enterprise investment in running a school. Beijing Geely University is located in the capital city of Beijing. Although there has been remarkable rapid growth and development in the past few years, under the continuous deterioration of the internal and external environment in the past two years, the pace of development has become very heavy, and it is faced with the lack of a clear strategic thinking on running a school. Special features, shortage of funds, teachers and management difficulties, and so on, these problems seriously restrict their own development. Therefore, schools must fully understand their own internal and external environment, and formulate a strategy suitable for their own development, in order to survive and develop better. Through the attention and analysis of the internal and external environmental factors in the process of making the development strategy of Geely University, the paper discusses the choice of the strategy and how to realize it effectively. Firstly, the paper introduces the development of Beijing Geely University, focusing on the SWOT analysis of the macro external environment, industry external environment and internal environment of Beijing Geely University. This paper analyzes the opportunities and threats, advantages and disadvantages faced by Beijing Geely University, and sets up the SWOT analysis matrix and the internal and external environmental factor analysis matrix to carry out the optimal strategic positioning and selection. To realize the optimal strategy, we should combine the characteristic development strategy, the brand culture strategy, the quality school strategy and the education innovation strategy. At the same time, we should put forward four strategic guarantee measures: system guarantee, talent guarantee and fund guarantee. Through the guarantee of strategic measures, the effectiveness of strategic implementation is increased. In order to consolidate the competitive advantage of the school, take the road of sustainable development and explore the development strategy in accordance with the actual situation of the school, the thesis has strong practical significance and theoretical guidance.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G648.7
【參考文獻(xiàn)】
相關(guān)期刊論文 前2條
1 趙文華;;我國高等學(xué)校發(fā)展戰(zhàn)略規(guī)劃的價(jià)值、挑戰(zhàn)與策略[J];高等教育研究;2006年03期
2 張愛邦;;SWOT分析法及其在高校管理中的應(yīng)用[J];沈陽工程學(xué)院學(xué)報(bào)(社會科學(xué)版);2006年04期
，本文編號：2207471
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