【摘要】：西方工業(yè)革命和資本主義的發(fā)展，使得西方社會由生產(chǎn)社會進入了消費社會，隨之而來的是在意識形態(tài)領(lǐng)域消費主義的盛行。消費主義隨著經(jīng)濟全球化的發(fā)展在世界范圍內(nèi)蔓延。隨著我國的改革開放和市場經(jīng)濟體制的建立，消費主義也開始沖擊我國傳統(tǒng)的消費觀，產(chǎn)生了不同程度的消費異化。因此，，批判消費主義，對大學生進行消費觀教育，對于我國經(jīng)濟社會的健康發(fā)展以及對于大學生的全面發(fā)展都具有十分重要的意義。 文章運用文獻研究法、理論聯(lián)系實際的方法和綜合研究法，首先闡述了消費主義興起的原因和消費主義的特征，并從經(jīng)濟、生態(tài)、社會和精神等幾個角度分析了消費主義的后果，從而展開了對消費主義的批判；同時，根據(jù)消費的內(nèi)容和對資源的消耗程度等對消費觀進行了分類，并揭示了消費觀的社會性和繼承性等特征。在此基礎(chǔ)上闡述了消費觀教育的內(nèi)涵和目標，以及對大學生進行消費觀教育的重要意義；其次，重點闡述了在消費主義影響下我國大學生的消費異化現(xiàn)象，包括重物質(zhì)消費而輕精神消費、炫耀性消費、盲目消費、過度消費和人情消費等，并從社會、學校、家庭和大學生自身因素等方面分析了消費異化產(chǎn)生的主要原因以及消費異化的后果；最后，針對大學生消費異化的問題，提出了加強對大學生的新型節(jié)儉消費觀教育、和諧消費觀教育、可持續(xù)消費觀教育和消費能力教育，而在消費觀教育的主要途徑上則強調(diào)高校教育、家庭教育、社會教育和大學生自我教育的聯(lián)動和結(jié)合。
[Abstract]:With the development of the western industrial revolution and capitalism, the western society has entered the consumer society from the productive society, followed by the prevalence of consumerism in the ideological field. With the development of economic globalization, consumerism is spreading all over the world. With the reform and opening of our country and the establishment of the market economy system, consumerism has also begun to impact the traditional consumption concept of our country, which has produced different degrees of consumption alienation. Therefore, criticizing consumerism and educating college students on consumption view are of great significance to the healthy development of our country's economy and society as well as to the all-round development of college students. Using the method of literature research, the method of integrating theory with practice and the method of comprehensive research, this paper first expounds the reasons for the rise of consumerism and the characteristics of consumerism, and from the perspective of economy and ecology, This paper analyzes the consequences of consumerism from social and spiritual perspectives, thus criticizing consumerism, and classifies consumption views according to the content of consumption and the degree of consumption of resources. It also reveals the social and inheritance characteristics of consumption view. On this basis, the connotation and goal of consumption view education and the significance of consumption view education for college students are expounded. Secondly, the phenomenon of consumption alienation of college students under the influence of consumerism is expounded. Including material consumption over spiritual consumption, conspicuous consumption, blind consumption, excessive consumption and human consumption, and from society to school, The main causes of consumption alienation and the consequences of consumption alienation are analyzed in the aspects of family and college students' own factors. Finally, aiming at the problem of college students' consumption alienation, the author puts forward to strengthen the education of new frugality consumption view to college students. Harmonious consumption view education, sustainable consumption view education and consumption ability education, while the main ways of consumption view education emphasize the linkage and combination of college education, family education, social education and college students' self-education.
【學位授予單位】：燕山大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G641

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