本文選題：中國(guó)傳統(tǒng)文化元素 + 海報(bào)設(shè)計(jì)��； 參考：《廣州大學(xué)》2012年碩士論文

【摘要】：研究目的 中國(guó)傳統(tǒng)文化經(jīng)過(guò)千年的演變、傳承和發(fā)展已自成一派，并在世界文化中占有重要的一席之地。形成了自身獨(dú)特的文化風(fēng)格和特性：地域性、包容性、含蓄性、和諧性等。在全球經(jīng)濟(jì)、文化一體化進(jìn)程日益加快的今天，傳統(tǒng)文化因其濃郁的區(qū)域和民族特色，得到了更為廣泛的重視。目前藝術(shù)設(shè)計(jì)各個(gè)領(lǐng)域十分重視將極具地域性和民族性的傳統(tǒng)文化精髓與現(xiàn)代設(shè)計(jì)理念和表現(xiàn)形式進(jìn)行融合和重構(gòu)，并在此基礎(chǔ)上建立起既統(tǒng)一又具個(gè)性的多元化的文化格局。本文探討如何以現(xiàn)代海報(bào)設(shè)計(jì)為載體，將中國(guó)傳統(tǒng)文化元素與現(xiàn)代設(shè)計(jì)理念、將傳統(tǒng)與現(xiàn)代相結(jié)合；探討中國(guó)傳統(tǒng)文化對(duì)海報(bào)設(shè)計(jì)構(gòu)思和創(chuàng)作的影響；采用何種教學(xué)手段和方式在教學(xué)中將兩者相融合。希望在高校設(shè)計(jì)專業(yè)教學(xué)的過(guò)程中,中國(guó)傳統(tǒng)文化得到老師和學(xué)生們的足夠的重視，能夠?qū)⑦@一中國(guó)文化通過(guò)海報(bào)的形式傳播出去，被更多的人所熟悉和了解。 研究方法本論文的研究運(yùn)用了文獻(xiàn)研究法、歸納研究法法、比較研究法法、個(gè)案研究法、調(diào)查研究法等各種研究方法和手段。其中，調(diào)查研究法是從我國(guó)目前高校海報(bào)的現(xiàn)狀以及有關(guān)于中國(guó)傳統(tǒng)文化元素的課程環(huán)節(jié)設(shè)置入手，從中分析出現(xiàn)問(wèn)題的根源所在，并提出較為具體、可行的改進(jìn)措施。在論文研究過(guò)程中通過(guò)對(duì)傳統(tǒng)文化元素的歸納與分析，找尋出它的美學(xué)思想和美學(xué)法則，并與現(xiàn)代海報(bào)設(shè)計(jì)表現(xiàn)形式進(jìn)行相結(jié)合，創(chuàng)造出新的表現(xiàn)形式。文獻(xiàn)研究法是結(jié)合海報(bào)教育學(xué)理論及文獻(xiàn)資料進(jìn)行研究探討，探討我國(guó)高校海報(bào)設(shè)計(jì)教育課程設(shè)置創(chuàng)新的方法。通過(guò)對(duì)具體的、成功的海報(bào)設(shè)計(jì)案例進(jìn)行分析與研究，進(jìn)一步歸納和總結(jié)出傳統(tǒng)文化元素與現(xiàn)代海報(bào)設(shè)計(jì)融合的手法和方式。論文研究重點(diǎn)是從教學(xué)實(shí)踐的角度對(duì)傳統(tǒng)文化元素與現(xiàn)代海報(bào)設(shè)計(jì)關(guān)系的進(jìn)行研究，致力于研究出一條具有中國(guó)特色的設(shè)計(jì)教學(xué)改革和發(fā)展之路。本文是一種方法論的探索。 研究成果讓學(xué)生掌握中國(guó)傳統(tǒng)文化能為海報(bào)設(shè)計(jì)所用的原理和素材，并將其進(jìn)行運(yùn)用。通過(guò)這樣的教學(xué)方式讓學(xué)生更好的吸收到民族文化的精華,在設(shè)計(jì)中對(duì)這些精華再進(jìn)行梳理、比較、解構(gòu)、借鑒與重建，并給予海報(bào)設(shè)計(jì)實(shí)際意義上的借鑒與指導(dǎo)，這也正是現(xiàn)代中國(guó)海報(bào)設(shè)計(jì)教學(xué)發(fā)展的一種趨勢(shì)�，F(xiàn)代的海報(bào)設(shè)計(jì)的教學(xué)中，，傳統(tǒng)文化能作為一個(gè)新的創(chuàng)意點(diǎn)和啟示點(diǎn)，能更好和更為充分地表達(dá)作品所蘊(yùn)含的個(gè)性和理念。針對(duì)目前我國(guó)廣告界存在的“崇洋媚外”現(xiàn)象，本論文想要進(jìn)一步探討的話題是：通過(guò)何種教學(xué)方式和方法使得中國(guó)傳統(tǒng)文化元素能在高校廣告設(shè)計(jì)教學(xué)中取得更好的教學(xué)成果，并將中國(guó)傳統(tǒng)文化繼承和發(fā)揚(yáng)；中國(guó)傳統(tǒng)文化符號(hào)如何能更加貼近現(xiàn)代人們生活和符合現(xiàn)代人的審美品味。在教學(xué)研究的基礎(chǔ)上將海報(bào)與傳統(tǒng)文化進(jìn)行整合，開(kāi)拓出一條具有中國(guó)特色的海報(bào)教學(xué)之路。 從2009年9月至2011年12月期間,筆者對(duì)湖南第一師范學(xué)院的四個(gè)視覺(jué)傳達(dá)設(shè)計(jì)專業(yè)班的學(xué)生從以下幾個(gè)方面進(jìn)行課堂教學(xué)實(shí)踐：對(duì)傳統(tǒng)文化元素的認(rèn)知與內(nèi)涵的挖掘、對(duì)傳統(tǒng)文化元素進(jìn)行的解構(gòu)與重組和傳統(tǒng)色彩的借鑒與運(yùn)用，并取得了一定的成效。 最終結(jié)論 經(jīng)過(guò)本文的研究和論證得出：現(xiàn)代設(shè)計(jì)必將融合傳統(tǒng)文化，始終無(wú)法拋開(kāi)傳統(tǒng)文化對(duì)其發(fā)生和發(fā)展產(chǎn)生的影響；傳統(tǒng)文化自始至終都對(duì)設(shè)計(jì)文化產(chǎn)生深刻影響。因?yàn)橹挥腥诤狭藗鹘y(tǒng)與現(xiàn)代、感性與理性、科技與人文，才能使中國(guó)的海報(bào)設(shè)計(jì)走向豐富、自信和獨(dú)立的設(shè)計(jì)教學(xué)改革和發(fā)展之路。
[Abstract]:research objective
After thousands of years of evolution of Chinese traditional culture, heritage and development have become one school, and occupy an important place in the world culture. It has formed its own unique cultural style and characteristics: regional, inclusive, implicative and harmonious. In the global economy, the process of cultural integration is accelerating today, the traditional culture is rich because of its rich The regional and national characteristics have been paid more and more attention. At present, all fields of art and design attach great importance to the integration and reconstruction of the essence of the traditional culture and modern design ideas and forms of traditional culture, which are very regional and national, and on this basis, establish a unified and diverse cultural pattern. Taking modern poster design as the carrier, combining traditional Chinese culture elements with modern design ideas, combining traditional and modern design, the influence of traditional Chinese culture on the design and creation of poster design; the combination of teaching methods and methods in teaching. Culture has received enough attention from teachers and students. It has been able to spread the Chinese culture through the form of posters, and is known and understood by more and more people.
The research method used the literature research method, summed up the research method, the comparative research method, the case study method, the investigation research method and other research methods and means. Among them, the investigation method is from the present situation of the University posters in our country and the curriculum link setting about the traditional Chinese culture elements. The root of the present problem, and put forward more specific and feasible improvement measures. Through the induction and analysis of the traditional cultural elements in the study of the thesis, we find out its aesthetic and aesthetic principles, and combine with the modern posters design forms to create a new form of expression. Literature research method is a combination of posters education. Study the theory and literature, discuss the innovation method of the posters design education in Chinese universities and colleges. Through the analysis and study of the specific and successful posters design cases, this paper further sums up and summarizes the methods and ways of the integration of traditional cultural elements and modern poster design. The focus of this paper is from the teaching reality. The study of the relationship between the traditional cultural elements and the modern poster design is devoted to the study of the reform and development of design teaching with Chinese characteristics. This article is a methodology of exploration.
The research results make students master the principles and materials used by Chinese traditional culture for the design of posters and apply them. Through such teaching methods, students can better absorb the essence of national culture. In the design, they can be combed, compared, deconstructed, used for reference and reconstruction, and in the practical significance of the poster design. For reference and guidance, this is also a trend in the development of modern Chinese poster design teaching. In the teaching of modern poster design, traditional culture can be a new creative point and inspiration, which can better and more fully express the personality and ideas contained in the works. The topic that this paper wants to further discuss is: through what kind of teaching methods and methods make Chinese traditional cultural elements can achieve better teaching results in the teaching of advertising design in Colleges and universities, and inherit and carry forward Chinese traditional culture; how can Chinese traditional cultural symbols be more close to modern people's life and conform to modern people's trial. On the basis of teaching research, poster and traditional culture are integrated to develop a poster teaching way with Chinese characteristics.
From September 2009 to December 2011, the author carries out the teaching practice of four students in the professional class of visual communication design in Hunan No.1 Normal School from the following aspects: the excavation of the cognition and connotation of the traditional cultural elements, the deconstruction and reorganization of the traditional cultural elements, the reference and application of the traditional color, and the acquisition of the traditional cultural elements. A certain effect.
Final conclusion
Through the study and demonstration of this article, it is concluded that modern design will be integrated with traditional culture, never to dispose of the influence of traditional culture on its occurrence and development; traditional culture has a profound influence on the design culture from the beginning to the end. Only with the integration of traditional and modern, perceptual and rational, science and technology and humanities, can the posters of China be made Design towards a rich, confident and independent design teaching reform and development road.
【學(xué)位授予單位】：廣州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：J524-4;G642

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本文編號(hào)：1952219