高等院校旅游管理專業(yè)實踐教學指標評價體系探析
發(fā)布時間：2019-07-04 12:20
【摘要】：近年來,我國旅游業(yè)較長期的保持7%的年均增長率,已經(jīng)成為國民經(jīng)濟新的增長點和經(jīng)濟發(fā)展的支柱性產(chǎn)業(yè)之一,整個行業(yè)人才的需求量連年遞增。于此同時,旅游教育的高校招生規(guī)模也越來越大,有越來越多的人才選擇投身于旅游行業(yè)。但是經(jīng)過四年的本科學習,不禁發(fā)現(xiàn),旅游管理專業(yè)本科畢業(yè)生就業(yè)情況并不樂觀。市場對應用性人才的渴求與學校注重理論教學的模式出現(xiàn)了偏差與代溝。 旅游管理專業(yè)是在管理學知識的基礎上極其注重應用與實踐的一門學科。因此,本科教育的目標不僅滿足于學生對課堂理論知識的消化,更注重培養(yǎng)學生的專業(yè)素養(yǎng)、動手能力、調(diào)查研究能力、服務與管理意識等。這就要求在整個旅游管理教學大綱中凸顯實踐教學地位,深化實踐教學內(nèi)涵,豐富實踐教學手段,強化實踐教學效果。相對于課堂知識的灌輸而言,實踐教學更加直觀、生動,更能激發(fā)學生的學習熱情,通過學生的親身體驗以增強其對職場環(huán)境的感性認識,對專業(yè)技能的精準把握,對職業(yè)生涯的準確定位。 因此,本文嘗試著利用探索性因子分析法,進行旅游管理專業(yè)實踐教學指標體系評價的探討與構(gòu)建。此外,對9所開辦旅游管理專業(yè)的本科院校的大四學生(及部分大三學生)進行問卷調(diào)查,就其對各自院校旅游管理實踐教學的實際情況的重要性和滿意度進行打分。以IPA分析法,從三個層面進行實踐指標體系的歸納與總結(jié),得到以下結(jié)論： 一、旅游管理專業(yè)實踐教學指標體系共包含6大板塊,25項指標因素。 二、25項指標因素的重要性與滿意度情況為：滿意度的平均得分低于重要性得分。兩者都處在“一般”到“比較重要”(“比較滿意”)之間。 三、對6大板塊的重要性與滿意度情況分析表明,校內(nèi)專業(yè)技能實踐得分最高,專業(yè)科研實踐得分最低。 四、對9所院校的分析結(jié)果表明,就重要性和滿意度感知而言,一類本科院校平均得分均超過二類本科院校的得分。 研究的創(chuàng)新之處如下： 本文從旅游管理專業(yè)建設的實際問題出發(fā),嘗試用定量的方法構(gòu)建旅游管理專業(yè)實踐教學指標體系,選題比較新穎。其次,通過對指標體系滿意度、重要性的雙重調(diào)查,創(chuàng)新性的引用了IPA分析法和雙因素分析法分析旅游教學領域的相關問題。
[Abstract]:In recent years, China's tourism industry has maintained an average annual growth rate of 7% for a long time, which has become one of the new growth points of the national economy and one of the pillar industries of economic development, and the demand for talents in the whole industry has increased year by year. At the same time, the enrollment scale of tourism education colleges and universities is becoming larger and larger, and more talents choose to devote themselves to the tourism industry. However, after four years of undergraduate study, I can not help but find that the employment situation of tourism management graduates is not optimistic. There is a deviation and generation gap between the thirst for applied talents in the market and the mode of paying attention to theoretical teaching in schools. Tourism management specialty is a subject that pays great attention to application and practice on the basis of management knowledge. Therefore, the goal of undergraduate education is not only satisfied with students' digestion of classroom theoretical knowledge, but also pays more attention to the cultivation of students' professional literacy, hands-on ability, investigation and research ability, service and management consciousness and so on. This requires highlighting the position of practical teaching in the whole syllabus of tourism management, deepening the connotation of practical teaching, enriching the means of practical teaching and strengthening the effect of practical teaching. Compared with the indoctrination of classroom knowledge, practical teaching is more intuitive, vivid, and can stimulate students' enthusiasm for learning. Through students' personal experience, they can enhance their perceptual understanding of the workplace environment, accurately grasp their professional skills, and accurately position their career. Therefore, this paper attempts to use exploratory factor analysis to evaluate the practical teaching index system of tourism management specialty. In addition, a questionnaire survey was conducted among the senior students (and some junior students) from 9 colleges and universities majoring in tourism management, and their importance and satisfaction with the actual situation of tourism management practice teaching in their respective colleges and universities were scored. With IPA analysis method, the practical index system is summarized and summarized from three levels, and the following conclusions are obtained: first, the practical teaching index system of tourism management specialty consists of 6 sections and 25 index factors. Second, the importance and satisfaction of 25 index factors are as follows: the average score of satisfaction is lower than the score of importance. Both are between "general" and "more important" ("more satisfactory"). Third, the analysis of the importance and satisfaction of the six sectors shows that the practice score of professional skills in the school is the highest, and the score of professional scientific research practice is the lowest. Fourth, the analysis results of 9 colleges and universities show that the average scores of the first class of colleges and universities are higher than those of the second type of colleges and universities in terms of importance and satisfaction perception. The innovations of the study are as follows: starting from the practical problems of tourism management specialty construction, this paper tries to construct the practical teaching index system of tourism management specialty by quantitative method, and the topic is relatively novel. Secondly, through the dual investigation of the satisfaction and importance of the index system, the IPA analysis method and the two-factor analysis method are used to analyze the related problems in the field of tourism teaching.
【學位授予單位】：陜西師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F590-4;G642
本文編號：2509908
[Abstract]:In recent years, China's tourism industry has maintained an average annual growth rate of 7% for a long time, which has become one of the new growth points of the national economy and one of the pillar industries of economic development, and the demand for talents in the whole industry has increased year by year. At the same time, the enrollment scale of tourism education colleges and universities is becoming larger and larger, and more talents choose to devote themselves to the tourism industry. However, after four years of undergraduate study, I can not help but find that the employment situation of tourism management graduates is not optimistic. There is a deviation and generation gap between the thirst for applied talents in the market and the mode of paying attention to theoretical teaching in schools. Tourism management specialty is a subject that pays great attention to application and practice on the basis of management knowledge. Therefore, the goal of undergraduate education is not only satisfied with students' digestion of classroom theoretical knowledge, but also pays more attention to the cultivation of students' professional literacy, hands-on ability, investigation and research ability, service and management consciousness and so on. This requires highlighting the position of practical teaching in the whole syllabus of tourism management, deepening the connotation of practical teaching, enriching the means of practical teaching and strengthening the effect of practical teaching. Compared with the indoctrination of classroom knowledge, practical teaching is more intuitive, vivid, and can stimulate students' enthusiasm for learning. Through students' personal experience, they can enhance their perceptual understanding of the workplace environment, accurately grasp their professional skills, and accurately position their career. Therefore, this paper attempts to use exploratory factor analysis to evaluate the practical teaching index system of tourism management specialty. In addition, a questionnaire survey was conducted among the senior students (and some junior students) from 9 colleges and universities majoring in tourism management, and their importance and satisfaction with the actual situation of tourism management practice teaching in their respective colleges and universities were scored. With IPA analysis method, the practical index system is summarized and summarized from three levels, and the following conclusions are obtained: first, the practical teaching index system of tourism management specialty consists of 6 sections and 25 index factors. Second, the importance and satisfaction of 25 index factors are as follows: the average score of satisfaction is lower than the score of importance. Both are between "general" and "more important" ("more satisfactory"). Third, the analysis of the importance and satisfaction of the six sectors shows that the practice score of professional skills in the school is the highest, and the score of professional scientific research practice is the lowest. Fourth, the analysis results of 9 colleges and universities show that the average scores of the first class of colleges and universities are higher than those of the second type of colleges and universities in terms of importance and satisfaction perception. The innovations of the study are as follows: starting from the practical problems of tourism management specialty construction, this paper tries to construct the practical teaching index system of tourism management specialty by quantitative method, and the topic is relatively novel. Secondly, through the dual investigation of the satisfaction and importance of the index system, the IPA analysis method and the two-factor analysis method are used to analyze the related problems in the field of tourism teaching.
【學位授予單位】：陜西師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F590-4;G642
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