【摘要】：21世紀(jì)是信息技術(shù)飛速發(fā)展的時(shí)代,媒體作為信息傳播的主要載體也發(fā)生了翻天覆地的變化。相對(duì)于傳統(tǒng)的報(bào)紙、雜志、廣播、電視這四大媒體而言,新媒體以其數(shù)字技術(shù)、通訊技術(shù)和互聯(lián)網(wǎng)技術(shù)等新技術(shù)的融入和傳播速度快、覆蓋面廣、互動(dòng)性強(qiáng)等特點(diǎn)深受人們的喜歡,也自然而然的走進(jìn)當(dāng)代的大學(xué)校園,在一定程度上影響著高校師生們的生活方式和價(jià)值觀念,再加上青年大學(xué)生作為新媒體的受眾具有自身的特點(diǎn),他們接收新事物快,應(yīng)用新媒體技術(shù)的水平普遍較高,但是辨別信息真?zhèn)蔚哪芰Σ蛔闱胰菀紫嗷ビ绊懙奶攸c(diǎn)使新媒文化和生活。高校的校園文化體現(xiàn)高校的人文素養(yǎng)、大學(xué)精神,是一所學(xué)校的精神財(cái)富也是文化的軟實(shí)力的體現(xiàn)個(gè),同時(shí)從內(nèi)容上形式上也制約著體易對(duì)大學(xué)生的人生觀、價(jià)值觀和行為方式產(chǎn)生影響,進(jìn)而沖擊著整個(gè)校園媒體。因此,需要認(rèn)清現(xiàn)實(shí),分析利弊、揚(yáng)長(zhǎng)避短、謀求對(duì)策,同時(shí)利用新新媒體的輿論引導(dǎo)、文化宣傳、傳播教育和信息溝通等功能來(lái)建設(shè)和創(chuàng)新校園文化已成為當(dāng)前的高校的管理者和校園文化的建設(shè)者們急需研究的重要課題。 本文首先對(duì)該課題的研究目的和研究意義進(jìn)行了具體的闡述,并且綜合國(guó)內(nèi)外對(duì)此問(wèn)題的研究動(dòng)態(tài),指出了本文的研究方法和思路。文章首先闡述了新媒體和產(chǎn)生和發(fā)展,進(jìn)而引出高校新媒體的內(nèi)涵、功能和發(fā)展現(xiàn)狀,其次結(jié)合了新媒體的特性,展開(kāi)一系列的問(wèn)卷調(diào)查,通過(guò)調(diào)查問(wèn)卷來(lái)分析當(dāng)前青年大學(xué)生對(duì)新媒體的了解情況、使用情況,通過(guò)分析得出新媒體作用于高校校園文化建設(shè)的過(guò)程中存在的問(wèn)題和有待改進(jìn)的地方。本文還從傳統(tǒng)媒體和校園文化建設(shè)的關(guān)系上分析得出傳統(tǒng)文化在校園文化創(chuàng)建的過(guò)程中的優(yōu)勢(shì)和局限性,進(jìn)而分析新媒體和校園文化創(chuàng)建的關(guān)系,以及新媒體推動(dòng)校園文化建設(shè)的同時(shí)也帶來(lái)了一定的負(fù)面作用,得出新媒體是一把“雙刃劍”。并且結(jié)合實(shí)際,就新媒體在推進(jìn)校園文化建設(shè)中存在問(wèn)題進(jìn)行系統(tǒng)性的梳理,從理論和實(shí)踐的角度分別提出新媒體下創(chuàng)新校園文化的必要性。最后提出如何實(shí)現(xiàn)新媒體與校園文化的良性互動(dòng),在新媒體環(huán)境下,高校管理者和校園文化的創(chuàng)建者應(yīng)當(dāng)充分把握和利用新媒體的優(yōu)勢(shì),調(diào)動(dòng)全校師生的積極性,共同傳播和創(chuàng)新高校的校園文化,達(dá)到高校育人的目的,本文就此提出了在新媒體環(huán)境下創(chuàng)新校園文化的途徑以及對(duì)策。
[Abstract]:The 21st century is the era of rapid development of information technology, media as the main carrier of information dissemination has also undergone earth-shaking changes. Compared with the traditional newspapers, magazines, radio, television, the new media with its digital technology, communications technology and Internet technology, such as the integration and dissemination of new technologies, the speed and wide coverage of the new media, The characteristics of strong interaction are deeply liked by people, and they naturally enter the contemporary university campus, which, to a certain extent, affects the way of life and values of teachers and students in colleges and universities. In addition, as the audience of the new media, young college students have their own characteristics, they receive new things quickly, and the level of application of new media technology is generally high. But the ability to tell the truth and falsehood of information is inadequate and easy to interact with each other to make new media culture and life. The campus culture of the university embodies the humanistic accomplishment of the university, and the spirit of the university is also the embodiment of the soft power of the culture as well as the spiritual wealth of a school. At the same time, the form of the content also restricts the outlook on life of the college students. Values and behavior have an impact on the entire campus media. Therefore, it is necessary to recognize the reality, analyze the pros and cons, develop strengths and avoid weaknesses, seek countermeasures, and at the same time make use of the guidance of public opinion and cultural propaganda of new and new media. The function of communication education and information communication to construct and innovate campus culture has become an important research topic for the managers of colleges and universities and the builders of campus culture. In this paper, the purpose and significance of the research on this subject are described in detail, and the research methods and ideas of this paper are pointed out by synthesizing the research trends of this issue both at home and abroad. The article first expounds the new media and the emergence and development, and then leads to the connotation, function and development status of the new media in colleges and universities. Secondly, combined with the characteristics of the new media, a series of questionnaires are conducted. Through the questionnaire to analyze the current young college students' understanding of the new media, the use of the situation, through the analysis of the role of new media in the process of campus culture construction in colleges and universities existing problems and areas to be improved. This paper also analyzes the advantages and limitations of traditional culture in the process of campus culture establishment from the relationship between traditional media and campus culture construction, and then analyzes the relationship between new media and campus culture creation. As well as the new media to promote the construction of campus culture at the same time also brought some negative effects, the new media is a "double-edged sword." Combined with the reality, the paper systematically combs the problems existing in the construction of new media in promoting the construction of campus culture, and puts forward the necessity of innovating campus culture under the new media respectively from the angle of theory and practice. Finally, it puts forward how to realize the benign interaction between the new media and the campus culture. Under the new media environment, the administrators of colleges and universities and the founders of campus culture should fully grasp and utilize the advantages of the new media and mobilize the enthusiasm of the whole school's teachers and students. To jointly spread and innovate the campus culture of colleges and universities in order to reach the goal of educating people, this paper puts forward the ways and countermeasures to innovate campus culture under the environment of new media.
【學(xué)位授予單位】：安徽工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G641

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