【摘要】：消費(fèi)是人類賴以生存和發(fā)展的一種社會活動，消費(fèi)行為是一個國家經(jīng)濟(jì)健康狀況及每個人的經(jīng)濟(jì)健康狀況的反映，對個人的價值取向和行為方式具有重要影響。大學(xué)生作為一個特殊的社會消費(fèi)群體，其消費(fèi)行為極具代表性，代表了民族的希望和國家的未來。因此，分析研究當(dāng)前大學(xué)生的消費(fèi)行為現(xiàn)狀，挖掘出其存在的問題和成因，，并通過建立當(dāng)代大學(xué)生自我教育、家庭教育、學(xué)校教育、社會教育的綜合模式引導(dǎo)大學(xué)生形成合理的消費(fèi)行為，對大學(xué)生樹立正確的價值觀及促進(jìn)大學(xué)生全面發(fā)展和社會發(fā)展具有重要的理論意義和現(xiàn)實(shí)意義。 文章從當(dāng)前大學(xué)生消費(fèi)行為相關(guān)概念入手，從四個部分具體展開論述： 第一部分對大學(xué)生消費(fèi)行為相關(guān)概念進(jìn)行了科學(xué)界定。按照消費(fèi)的內(nèi)涵、消費(fèi)行為的內(nèi)涵、大學(xué)生消費(fèi)行為內(nèi)涵的邏輯結(jié)構(gòu)引出研究當(dāng)前大學(xué)生消費(fèi)行為現(xiàn)狀的必要性，提出了研究重點(diǎn)和問題。 第二部分對當(dāng)前大學(xué)生消費(fèi)行為現(xiàn)狀進(jìn)行調(diào)查分析。首先對調(diào)查進(jìn)行了概述，從問卷設(shè)計、研究對象、研究方法等方面做了具體說明，并具體展示當(dāng)前大學(xué)生消費(fèi)行為現(xiàn)狀；其次，通過對當(dāng)前大學(xué)生消費(fèi)行為現(xiàn)狀分析，總結(jié)出當(dāng)前大學(xué)生消費(fèi)特點(diǎn)、消費(fèi)結(jié)構(gòu)、消費(fèi)心理及消費(fèi)普遍存在的誤區(qū)。 第三部分通過對當(dāng)前大學(xué)生消費(fèi)行為現(xiàn)狀的分析，概括造成大學(xué)生消費(fèi)行為不合理的相關(guān)原因。主要從大學(xué)生自身特點(diǎn)、家庭環(huán)境影響、學(xué)校環(huán)境影響及社會環(huán)境影響方面來分析。 第四部分探討構(gòu)建大學(xué)生合理消費(fèi)行為的對策。具體從大學(xué)生自身、家庭、學(xué)校及社會四方面來論述，大學(xué)生自我教育和引導(dǎo)是根本，家庭、學(xué)校和社會的教育和引導(dǎo)是重要輔助，多管齊下，共同解決當(dāng)前大學(xué)生消費(fèi)行為存在的問題。
[Abstract]:Consumption is a kind of social activity on which human beings depend for survival and development. Consumption behavior is the reflection of a country's economic health and everyone's economic health, which has an important influence on the individual's value orientation and behavior style. College students as a special social consumption group, their consumption behavior is very representative, representing the hope of the nation and the future of the country. Therefore, this paper analyzes and studies the current situation of college students' consumption behavior, excavates its existing problems and causes, and through the establishment of contemporary college students' self-education, family education, school education, The comprehensive mode of social education guides college students to form reasonable consumption behavior and has important theoretical and practical significance for college students to establish correct values and promote their all-round development and social development. This article starts with the current concept of college students' consumption behavior and discusses it from four parts: the first part defines the related concepts of college students' consumption behavior scientifically. According to the connotation of consumption, the connotation of consumption behavior, and the logical structure of the connotation of consumption behavior of college students, the necessity of studying the current situation of consumption behavior of college students is elicited, and the research emphases and problems are put forward. The second part investigates and analyzes the current consumption behavior of college students. First of all, the survey is summarized, from the questionnaire design, research objects, research methods and other aspects to make a specific explanation, and specifically show the current situation of college students' consumption behavior; Secondly, by analyzing the current situation of college students' consumption behavior, the author summarizes the common misunderstandings of the current college students' consumption characteristics, consumption structure, consumption psychology and consumption. The third part analyzes the current situation of college students' consumption behavior, and generalizes the related reasons for the irrational consumption behavior of college students. This paper analyzes the characteristics of college students, family environment, school environment and social environment. The fourth part discusses the countermeasures to construct the reasonable consumption behavior of college students. From the four aspects of college students themselves, family, school and society, it is discussed that the self-education and guidance of college students is fundamental, and the education and guidance of family, school and society is an important auxiliary and multi-pronged approach. Jointly solve the problems existing in the consumption behavior of college students.
【學(xué)位授予單位】：西南政法大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G641

【參考文獻(xiàn)】

相關(guān)期刊論文 前9條

1 黃德海;理性與非理性消費(fèi)行為芻議[J];河北經(jīng)貿(mào)大學(xué)學(xué)報;2000年03期

2 鄧演平,蔣繼強(qiáng),李衡,張文雯,廉廣偉,何文飛;大學(xué)生日常消費(fèi)狀況的調(diào)查與研究[J];現(xiàn)代教育科學(xué);2005年07期

3 趙志毅,王淳;高校消費(fèi)道德教育論[J];江蘇高教;2004年01期

4 趙玲;;科學(xué)消費(fèi)觀與文明消費(fèi)方式的養(yǎng)成[J];毛澤東鄧小平理論研究;2008年02期

5 王英民;大學(xué)生消費(fèi)現(xiàn)狀分析與對策[J];南京理工大學(xué)學(xué)報(社會科學(xué)版);1998年06期

6 茹平;;建設(shè)節(jié)約型社會背景下的大學(xué)生消費(fèi)道德教育[J];商場現(xiàn)代化;2008年16期

7 周憲;視覺文化的消費(fèi)社會學(xué)解析[J];社會學(xué)研究;2004年05期

8 張景臣;倪佳琪;肖遙;遲昊陽;;大學(xué)生消費(fèi)中的非理性消費(fèi)以及其影響因素[J];現(xiàn)代商業(yè);2008年20期

9 劉佳剛;劉樂山;;非理性消費(fèi)行為理論與實(shí)證分析[J];消費(fèi)經(jīng)濟(jì);2006年01期

本文編號：2356681