【摘要】：微博作為互聯(lián)網(wǎng)絡(luò)發(fā)展的產(chǎn)物,正在逐漸改變著公眾的媒介使用習(xí)慣和信息傳播的模式,并成為社會(huì)化媒體中最為即時(shí)、用戶最活躍的平臺(tái)。微博引領(lǐng)著自媒體時(shí)代的發(fā)展,受眾不再只是信息的接收者,也變成了信息的生產(chǎn)者和傳播者。同時(shí),微博整合了人際傳播、組織傳播以及大眾傳播的傳播模式和傳播特點(diǎn),將它們同時(shí)置于同一個(gè)網(wǎng)絡(luò)平臺(tái),人們可以及時(shí)的實(shí)現(xiàn)多方的信息交流和資源共享,這種方式有利于個(gè)人的自我呈現(xiàn)和表達(dá),也有利于微博用戶的人際關(guān)系的拓展。 本文將在微博興起和發(fā)展的大背景下,以高校學(xué)生群體作為研究對(duì)象,結(jié)合傳播學(xué)的相關(guān)原理,通過問卷調(diào)查、深度訪談和個(gè)案分析等方法對(duì)高校學(xué)生微博使用情況以及微博對(duì)高校學(xué)生人際交往方面的影響進(jìn)行調(diào)查,著力研究以下幾個(gè)問題： 1.作為新興傳播媒介的微博,它經(jīng)歷了怎樣的發(fā)展、具有何種特性和傳播方式； 2.高校學(xué)生對(duì)微博使用的情況,其使用微博動(dòng)機(jī)和方式有哪些； 3.微博的使用如何對(duì)人際關(guān)系產(chǎn)生影響,在哪些方面,多大程度的產(chǎn)生影響； 筆者將微博使用對(duì)高校學(xué)生人際交往的影響分析分為微博使用對(duì)高校學(xué)生廣度上的影響和微博使用對(duì)高校學(xué)生深度上的影響兩個(gè)方面。依據(jù)深度和廣度這兩方面影響的相關(guān)內(nèi)容,筆者提出了14個(gè)假設(shè)。通過對(duì)問卷一系列的分析,筆者逐一驗(yàn)證了這14個(gè)假設(shè)。得到的結(jié)論如下： 1.微博使用的時(shí)間越長、頻率越高越有利于高校學(xué)生強(qiáng)化以有的人際關(guān)系,但是對(duì)于高校學(xué)生拓展新的人際關(guān)系作用不明顯； 2.微博的使用的時(shí)間越長、頻率越高越有利于高校學(xué)生信息的獲取,但是對(duì)于高校學(xué)生社會(huì)參與的影響有限； 3.微博的使用的時(shí)間越長、頻率越高越會(huì)強(qiáng)化高校學(xué)生的自我呈現(xiàn)和對(duì)他的評(píng)價(jià),但并不能強(qiáng)化高校學(xué)生的自我認(rèn)識(shí)以及自我行為的調(diào)整；
[Abstract]:Weibo, as the product of the development of Internet, is gradually changing the media usage habits and the mode of information dissemination of the public, and has become the most immediate and active platform in social media. Weibo is leading the development of the media era, the audience is not only the receiver of information, but also the producer and disseminator of information. At the same time, Weibo integrates the communication modes and characteristics of interpersonal communication, organizational communication and mass communication, and puts them on the same network platform at the same time, so that people can realize multi-party information exchange and resource sharing in a timely manner. This way is conducive to personal self-presentation and expression, but also conducive to the expansion of Weibo user relationships. Under the background of Weibo's rise and development, this paper will take the college student group as the research object, combine the relative principle of communication science, pass the questionnaire survey, The methods of in-depth interview and case analysis were used to investigate the use of Weibo and the impact of Weibo on the interpersonal communication of college students. The following problems were studied: 1. Weibo, as a new medium of communication, has experienced what kind of development, what kind of characteristics and communication mode; 2. What are the college students' use of Weibo, and what are their motivations and ways of using Weibo; 3. How does Weibo's use affect interpersonal relationships, in what ways and to what extent; The author analyzes the influence of Weibo's use on college students' interpersonal communication from two aspects: the influence of Weibo's use on college students' breadth and the influence of Weibo's use on college students' depth. According to the related contents of depth and breadth, the author puts forward 14 hypotheses. Through the analysis of a series of questionnaires, the author verifies the 14 hypotheses one by one. The conclusions are as follows: 1. The longer Weibo is used, the higher the frequency is, which is conducive to the strengthening of some interpersonal relationships among college students, but it is not obvious to college students in developing new interpersonal relationships; 2. The longer Weibo is used, the higher the frequency is, but the influence on college students' social participation is limited. 3. The longer Weibo is used, the higher the frequency will be, which will strengthen the self-presentation and evaluation of college students, but it cannot strengthen the self-cognition and self-behavior adjustment of college students.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G206;G645.5

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