本文選題：留學(xué)服務(wù) + 留學(xué)市場��； 參考：《吉林大學(xué)》2013年碩士論文

【摘要】：近年來，我國留學(xué)市場蓬勃發(fā)展，在世界留學(xué)市場中所占的份額越來越大。伴隨著留學(xué)市場的發(fā)展，留學(xué)服務(wù)的需求日益增加，留學(xué)服務(wù)的作用備受關(guān)注。發(fā)展好留學(xué)服務(wù)，可以正確引導(dǎo)留學(xué)市場的方向，為留學(xué)市場的發(fā)展保駕護(hù)航。增強(qiáng)留學(xué)服務(wù)的實(shí)力，可以提高我國留學(xué)市場的競爭力，為我國參與國際教育服務(wù)貿(mào)易打下堅(jiān)實(shí)基礎(chǔ)。本文以政府留學(xué)服務(wù)機(jī)構(gòu)為主體，對目標(biāo)公眾進(jìn)行分類和分析。筆者結(jié)合工作中的實(shí)際情況，，對各類目標(biāo)公眾進(jìn)行調(diào)查、訪談和數(shù)據(jù)采集，分析他們與政府留學(xué)服務(wù)機(jī)構(gòu)的關(guān)系，發(fā)現(xiàn)留學(xué)服務(wù)過程中存在的問題，剖析問題產(chǎn)生的原因，提出了改進(jìn)政府留學(xué)服務(wù)機(jī)構(gòu)與目標(biāo)公眾關(guān)系的思路和方法。 本文主要分為四個部分。第一部分是對政府留學(xué)服務(wù)機(jī)構(gòu)和目標(biāo)公眾的基本界定，包括政府留學(xué)服務(wù)機(jī)構(gòu)的職能和目標(biāo)公眾的劃分。筆者首先分析了我國留學(xué)服務(wù)的現(xiàn)狀和出現(xiàn)的問題，其次介紹了政府留學(xué)服務(wù)機(jī)構(gòu)的職能范圍，再根據(jù)服務(wù)對象的價值需求劃分了三類目標(biāo)公眾：留學(xué)人員、留學(xué)中介和國外院校，再進(jìn)一步分析政府留學(xué)服務(wù)機(jī)構(gòu)與三類目標(biāo)公眾之間的關(guān)系 第二部分主要分析了政府留學(xué)服務(wù)機(jī)構(gòu)與三類目標(biāo)公眾的關(guān)系中出現(xiàn)的問題。通過各種留學(xué)案例分析，發(fā)現(xiàn)政府留學(xué)服務(wù)機(jī)構(gòu)對留學(xué)人員的前期咨詢忽略心理指導(dǎo)，缺乏學(xué)習(xí)情況跟蹤機(jī)制，對留學(xué)歸國人員的安排能力有待提高。與留學(xué)中介的關(guān)系流于表面，制定的政策落實(shí)不到位，監(jiān)管機(jī)制不健全。對于國外院校，政府留學(xué)服務(wù)機(jī)構(gòu)的信息收集工作滯后，信息管理不及時，給雙方的交流帶來一定阻礙。 第三部分從政府留學(xué)服務(wù)機(jī)構(gòu)的服務(wù)觀念、服務(wù)制度和服務(wù)方式三方面解釋了上述問題。首先筆者從“官本位”的角度出發(fā)分析了留學(xué)服務(wù)中的觀念問題，又從政府留學(xué)服務(wù)人員的責(zé)任感、使命感和工作態(tài)度的角度進(jìn)行說明。對于服務(wù)制度方面的原因是從制度產(chǎn)生的過程方面探討的，從留學(xué)制度的前期調(diào)研、設(shè)立、運(yùn)行到后期的調(diào)整和發(fā)展，都存在一定的缺陷。在服務(wù)方式方面，筆者根據(jù)現(xiàn)實(shí)情況進(jìn)行了總結(jié)，留學(xué)服務(wù)方式單一、針對性差和沒有適應(yīng)市場化需求是主要原因。 第四部分筆者針對我國政府留學(xué)服務(wù)機(jī)構(gòu)中出現(xiàn)的問題，提出了解決的思路和一系列辦法。首先從內(nèi)因和外因兩方面，提出了更新留學(xué)服務(wù)觀念，提高留學(xué)服務(wù)意識。再引入“以人為本”的理念，從加強(qiáng)監(jiān)管的角度，設(shè)計(jì)完善留學(xué)服務(wù)制度和優(yōu)化留學(xué)服務(wù)流程的方案。最后建議變被動服務(wù)為主動服務(wù)，變短線服務(wù)為延續(xù)服務(wù)，分別探討了處理與三類目標(biāo)公眾的關(guān)系，提出改進(jìn)服務(wù)方式，提高服務(wù)水平。
[Abstract]:In recent years, our country studies abroad the market to develop vigorously, the share which occupies in the world study abroad market is bigger and bigger. With the development of study abroad market, the demand of study abroad service is increasing day by day. The development of good study abroad service, can guide the direction of the overseas study market, for the development of the overseas study market escort. Strengthening the strength of studying abroad service can enhance the competitiveness of our country's study abroad market and lay a solid foundation for our country to participate in international education service trade. This article takes the government study abroad service organization as the main body, carries on the classification and the analysis to the target public. Combined with the actual situation in the work, the author investigates, interviews and data collection of all kinds of target public, analyzes their relationship with the government study abroad service organizations, finds out the problems existing in the process of studying abroad service, and analyzes the causes of the problems. This paper puts forward some ideas and methods to improve the relationship between government study abroad service institutions and the target public. This paper is divided into four parts. The first part is the basic definition of the government study abroad service organization and the target public, including the function of the government study abroad service organization and the division of the target public. The author first analyzes the present situation and problems of the study abroad service in our country, then introduces the function scope of the government study abroad service organization, then divides three kinds of target public according to the value demand of the service object: the studying abroad student, The second part mainly analyzes the problems in the relationship between government study abroad service agencies and the three kinds of target public. Through the analysis of various cases of studying abroad, it is found that the government study abroad service institutions neglect psychological guidance in the early stage of counseling for overseas students, lack of learning tracking mechanism, and the ability to arrange the returned students needs to be improved. The relationship with the agent is superficial, the policy is not in place, and the supervision mechanism is not perfect. For foreign colleges and universities, the information collection of government study abroad service institutions lags behind, and the information management is not timely, which brings some obstacles to the communication between the two sides. The third part starts with the service concept of the government study abroad service agencies. Three aspects of service system and service mode explain the above problems. At first, the author analyzes the concept of studying abroad service from the angle of "official standard", and explains it from the angle of the sense of responsibility, the sense of mission and the work attitude of the government study abroad service personnel. The reasons for the service system are discussed from the process of the system, and there are some defects in the early investigation, establishment, operation and adjustment and development of the study abroad system. In the aspect of service mode, the author sums up according to the actual situation, the main reason is that the service mode of studying abroad is single, the pertinence is poor and does not adapt to the market demand. The fourth part, the author aims at the problems that appear in the service organization of our government study abroad. The ideas and a series of solutions are put forward. First of all, from the internal and external causes, the paper puts forward to renew the concept of study abroad service and improve the service consciousness of study abroad. Then introduce the idea of "people-oriented", from the point of view of strengthening supervision, design and perfect the study abroad service system and optimize the study abroad service flow. Finally, it is suggested that the passive service should be changed into the active service, and the short-time service should be changed into the continuation service. The relationship between the processing and the three kinds of target public is discussed, and the improvement of the service mode and the service level are put forward.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G648.9;D63

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本文編號：2001947