本文選題：跨文化傳播　切入點(diǎn)：傳播效果　出處：《重慶大學(xué)》2015年碩士論文

【摘要】：人類任何科學(xué)的產(chǎn)生都起源于社會(huì)生活中自身的實(shí)踐需求,跨文化傳播也不例外。人類邁進(jìn)二十一世紀(jì),世界形勢(shì)發(fā)生了許多重大而深刻的變化,各國(guó)之間的跨文化傳播與交流也必將越來越頻繁,各民族文化在彼此的傳播、影響的趨勢(shì)不斷增強(qiáng)。對(duì)越南而言,越南黨和國(guó)家將跨文化傳播視為越南對(duì)外工作的重要組成部分并非常注重它,因此,越南跨文化傳播媒體正如雨后春筍般大量涌現(xiàn)。針對(duì)《越南畫報(bào)》對(duì)大學(xué)生跨文化傳播效果的影響因素進(jìn)行研究對(duì)提高跨文化傳播效果具有重大的理論與實(shí)踐意義。本文從傳播學(xué)的視角切入,以《越南畫報(bào)》月刊為研究案例,選取了重慶師范大學(xué)、重慶醫(yī)科大學(xué)和重慶大學(xué)的大學(xué)生為調(diào)查受眾,采用定量與定性相結(jié)合的研究方法,結(jié)合文獻(xiàn)分析、數(shù)據(jù)統(tǒng)計(jì)分析等研究方法,根據(jù)重慶大學(xué)生的閱讀習(xí)慣,試圖分析《越南畫報(bào)》內(nèi)容對(duì)重慶市大學(xué)生的傳播效果,并對(duì)影響其傳播效果的因素進(jìn)行了探討。本文利用SPSS 21.0統(tǒng)計(jì)分析軟件對(duì)279個(gè)樣本數(shù)據(jù)進(jìn)行描述性分析和相關(guān)性分析,得出如下結(jié)論:(1)重慶大學(xué)生經(jīng)常使用互聯(lián)網(wǎng)看新聞,其他媒體使用頻率比較低;他們閱讀的主要目的為了解社會(huì)、生活,因?yàn)榍笾^強(qiáng)所以他們最看重的是新聞要真實(shí)客觀報(bào)道;(2)重慶大學(xué)生對(duì)《越南畫報(bào)》內(nèi)容的評(píng)價(jià)比較積極,最喜歡旅游欄目并認(rèn)為本月刊的最大亮點(diǎn)是生動(dòng)反映越南文化特色,希望能夠讀到更多有關(guān)越南與中國(guó)、越南旅游、越南普通人生活的信息;(3)《越南畫報(bào)》對(duì)重慶大學(xué)生的認(rèn)知、態(tài)度、影響仍有限,尚未能夠激發(fā)大部分大學(xué)生受眾的行為;(4)《越南畫報(bào)》內(nèi)容因素與重慶大學(xué)生的認(rèn)知、態(tài)度、行為的關(guān)系顯著相關(guān),其中真實(shí)性、客觀性兩個(gè)維度對(duì)學(xué)生受眾的認(rèn)知、態(tài)度、行為的影響最為顯著。
[Abstract]:The emergence of any science of mankind originates from its own practical needs in social life, and cross-cultural communication is no exception. As mankind enters the 21 century, the world situation has undergone many major and profound changes. Cross-cultural communication and communication among countries will certainly become more and more frequent, and the influence of the cultures of all ethnic groups on each other will continue to increase. For Viet Nam, The Vietnamese Party and State regard cross-cultural communication as an important part of Viet Nam's external work and attach great importance to it, therefore, Vietnam's cross-cultural communication media have sprung up in large numbers. The study on the influencing factors of "Vietnam Illustrated" to the effect of cross-cultural communication of college students has great theoretical and practical meaning to improve the effect of cross-cultural communication. From the perspective of communication, Taking the monthly Vietnam Illustrated Journal as a case study, this paper selects the college students of Chongqing normal University, Chongqing Medical University and Chongqing University as the investigation audience, adopts the research method of combining quantitative and qualitative analysis, and combines the literature analysis. According to the reading habits of college students in Chongqing, this paper tries to analyze the transmission effect of the contents of the Vietnam Illustrated News to the college students in Chongqing. This paper makes descriptive analysis and correlation analysis on 279 sample data by using SPSS 21.0 statistical analysis software, and draws the following conclusion: 1) Chongqing college students often use the Internet to watch news. Other media are used less frequently; the main purpose of their reading is to understand society and life. Because they have a strong desire for knowledge, what they value most is that the news should be true and objective.) Chongqing university students' comments on the contents of the Vietnam Illustrated Journal are relatively positive. I like the travel column most and think that the biggest highlight of this month's magazine is to vividly reflect Vietnamese cultural characteristics, hoping to read more information about Vietnam and China, Vietnamese tourism, and the life of ordinary people in Vietnam) "Vietnam Illustrated" about Chongqing University students' cognition. Attitude, the influence is still limited, not yet able to stimulate the behavior of the majority of college students the content of the "Vietnam Illustrated" factors and Chongqing college students' cognition, attitude, behavior of the relationship significantly related, in which the truth, The two dimensions of objectivity have the most significant influence on students' cognition, attitude and behavior.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G645.5;G216.3

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