本文關(guān)鍵詞：江西服裝學(xué)院品牌建設(shè)研究　出處：《南昌大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 民辦高校 江西服裝學(xué)院 品牌建設(shè)

【摘要】：21世紀(jì)是品牌的世紀(jì),教育自然也不能免俗。特別是在教育全球化的背景下,高校之間的競(jìng)爭(zhēng)會(huì)變得越來越激烈,中國的民辦高校作為一個(gè)特殊的學(xué)校組織,要想在激烈的市場(chǎng)中分得一杯羹,就必須整合自己的教育資源,提高學(xué)校的辦學(xué)質(zhì)量,提升學(xué)校的辦學(xué)形象,培育自己的學(xué)校品牌。 本文正是基于這樣的一種背景,提出江西服裝學(xué)院進(jìn)行品牌建設(shè)的意義,筆者通過市場(chǎng)調(diào)研,找出江西服裝學(xué)院品牌建設(shè)的問題與不足,通過借鑒國內(nèi)其他民辦高校的特色,來提出江西服裝學(xué)院品牌建設(shè)的思路與途徑。 本文主要分為七個(gè)部分：第一部分為緒論,包括問題的研究背景及意義、研究?jī)?nèi)容及方法；第二部分：研究基礎(chǔ)部分,主要是對(duì)品牌、高校品牌、民辦高校品牌等相關(guān)概念以及國內(nèi)外文獻(xiàn)資料的闡述；第三部分是通過對(duì)江西服裝學(xué)院概況的基本介紹,運(yùn)用SWOT分析法,對(duì)江西服裝學(xué)院進(jìn)行優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)與威脅的分析；第四部分：運(yùn)用調(diào)查問卷的形式對(duì)江西服裝學(xué)院的學(xué)生進(jìn)行了滿意度的問卷調(diào)查,通過問卷調(diào)查發(fā)現(xiàn)江西服裝學(xué)院存在的一些問題,然后借鑒國內(nèi)其他民辦高校的辦學(xué)特色；第五部分：提出了江西服裝學(xué)院品牌建設(shè)的思路。通過內(nèi)在核心—強(qiáng)化品牌理念、進(jìn)行合理定位來說明內(nèi)在塑造的思路。通過引入CIS對(duì)江西服裝學(xué)院品牌建設(shè)進(jìn)行分析,說明了外在塑造的思路。第六部分：在思路的基礎(chǔ)上,提出了江西服裝學(xué)院可以通過健全理事會(huì)領(lǐng)導(dǎo)下的院長負(fù)責(zé)制、打造品牌教師、培育品牌專業(yè)、打造品牌學(xué)生、拓展就業(yè)深度、加強(qiáng)品牌推廣來建設(shè)江西服裝學(xué)院的品牌。最后是結(jié)論與展望。
[Abstract]:The twenty-first Century is the century of brand education, naturally no exception. Especially in education under the background of globalization, the competition between universities will become more and more fierce, Chinese private colleges as a special school, want to share in the fierce market share, we must integrate their own educational resources and improve the quality of Education, enhance the school image, cultivate their own brand of school.
This paper is a kind of based on this background, proposed the Jiangxi Institute of clothing brand building, through market research, find out the Jiangxi Institute of clothing brand construction problems and shortcomings, through other domestic private colleges characteristics, to put forward ideas and ways of brand building in Jiangxi Institute of clothing.
This paper is divided into seven parts: the first part is the introduction, including the research background and significance, research contents and methods; the second part: the research foundation part, mainly on the brand, university brand, brand of private colleges and other related concepts and literature at home and abroad in detail; the third part is the basic introduction of Jiangxi Institute of clothing, using the SWOT analysis method, the advantages of Jiangxi Institute of clothing, weaknesses, opportunities and threats analysis; the fourth part: students use the questionnaire in the form of Jiangxi Fashion Institute conducted a survey of satisfaction, through the questionnaire survey found that there are some problems in Jiangxi Institute of clothing, and other domestic private university characteristics; the fifth part puts forward the idea of brand building in Jiangxi Institute of clothing. By strengthening the brand concept inherent in the core, set reasonable To illustrate the intrinsic shape of thought. By introducing the CIS of brand building in Jiangxi Institute of clothing for analysis, that the external shape of thought. In the sixth part, based on the idea, put forward Jiangxi Institute of clothing can improve the president's Council under the leadership responsibility system, build the brand of teachers, cultivating professional brand, creating the brand of students to expand employment, depth, strengthen brand promotion to the construction of the Jiangxi Institute of clothing brand. The last part is the conclusion and prospect.

【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G647

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前3條

1 胡麗娟;獨(dú)立學(xué)院品牌建設(shè)探究[D];南昌大學(xué);2016年

2 張繼紅;民辦JXFZ學(xué)院核心競(jìng)爭(zhēng)力提升研究[D];南昌大學(xué);2015年

3 唐娣芬;A民辦高校餐飲服務(wù)質(zhì)量提升對(duì)策研究[D];西北農(nóng)林科技大學(xué);2014年

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本文編號(hào)：1394639