【摘要】：貴州農(nóng)產(chǎn)品資源豐富、種類齊全,兼具營(yíng)養(yǎng)價(jià)值、藥用價(jià)值與經(jīng)濟(jì)價(jià)值。然而囿于營(yíng)銷水平落后、銷售渠道單一,眾多優(yōu)質(zhì)農(nóng)產(chǎn)品沒有發(fā)揮應(yīng)有的市場(chǎng)價(jià)值。O2O電商通過線下、線上資源整合,能夠高效地將產(chǎn)品送達(dá)消費(fèi)者。近年來貴州經(jīng)濟(jì)面貌發(fā)生重大改變,基礎(chǔ)設(shè)施日益健全,具備了發(fā)展農(nóng)產(chǎn)品O2O模式的基本條件。本文通過調(diào)查分析貴州農(nóng)產(chǎn)品貿(mào)易現(xiàn)狀,分析其發(fā)展農(nóng)產(chǎn)品O2O模式的機(jī)遇與挑戰(zhàn),嘗試探索出一種適宜貴州省的農(nóng)產(chǎn)品O2O發(fā)展模式。
[Abstract]:Guizhou has abundant resources of agricultural products, complete variety, both nutritional value, medicinal value and economic value. However, due to the backward level of marketing, single sales channels, many high-quality agricultural products do not play their due market value. O2O e-commerce through offline, online resource integration, can effectively deliver the product to consumers. In recent years, the economy of Guizhou has changed greatly and the infrastructure has become more and more perfect, which has provided the basic conditions for the development of the O _ 2O model of agricultural products. Through investigating and analyzing the current situation of agricultural products trade in Guizhou, this paper analyzes the opportunities and challenges of developing agricultural product O _ 2O model, and tries to explore a suitable agricultural product O _ 2O development model for Guizhou Province.
【作者單位】： 咸寧職業(yè)技術(shù)學(xué)院商學(xué)院;
【分類號(hào)】：F724.6;F323.7

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