【摘要】：在產(chǎn)品或項(xiàng)目營(yíng)銷(xiāo)過(guò)程中,各種營(yíng)銷(xiāo)資源構(gòu)成了營(yíng)銷(xiāo)的能量源,營(yíng)銷(xiāo)能量的大小與營(yíng)銷(xiāo)的成功具有正相關(guān)性。文章從營(yíng)銷(xiāo)能量的構(gòu)建、營(yíng)銷(xiāo)能量的測(cè)評(píng)和營(yíng)銷(xiāo)能量的應(yīng)用方面進(jìn)行分析研究,幫助營(yíng)銷(xiāo)人員評(píng)估營(yíng)銷(xiāo)過(guò)程的進(jìn)展和營(yíng)銷(xiāo)的階段性成果,有計(jì)劃地逐步積累制勝的營(yíng)銷(xiāo)能量,從而實(shí)現(xiàn)對(duì)營(yíng)銷(xiāo)人員的工作進(jìn)行指導(dǎo)。
[Abstract]:In the process of product or project marketing, various marketing resources constitute the energy source of marketing, and the magnitude of marketing energy has a positive correlation with the success of marketing. This paper analyzes and studies the construction of marketing energy, the evaluation of marketing energy and the application of marketing energy, helps marketers to evaluate the progress of the marketing process and the stage results of marketing, and gradually accumulates the winning marketing energy in a planned way. In order to achieve the work of marketing personnel guidance.
【作者單位】： 復(fù)旦大學(xué)管理學(xué)院;
【分類(lèi)號(hào)】：F274
，

本文編號(hào)：2422726