【摘要】：隨著全球化的不斷深入,跨國公司在全球經(jīng)濟(jì)中的作用不斷增強(qiáng),對我國經(jīng)濟(jì)的作用和影響也與日俱增。在中國經(jīng)濟(jì)轉(zhuǎn)型的重要時(shí)期,如何更好的利用跨國公司對經(jīng)濟(jì)發(fā)展的正面效應(yīng),規(guī)避負(fù)面效應(yīng),促進(jìn)本土跨國公司做大做強(qiáng),實(shí)現(xiàn)經(jīng)濟(jì)新常態(tài)下的健康發(fā)展,是我國經(jīng)濟(jì)發(fā)展的重要課題。分析跨國公司在華利益訴求,有助于知己知彼,共同發(fā)展。同時(shí),跨國公司在華發(fā)展的路徑、方式、手段等也是值得本土企業(yè)借鑒和學(xué)習(xí)的,特別是對本土跨國公司做大做強(qiáng)和走出去有著重要意義。標(biāo)準(zhǔn)作為跨國公司跨國運(yùn)營的重要工具,特別是技術(shù)標(biāo)準(zhǔn),對其發(fā)展的作用正日益凸顯,標(biāo)準(zhǔn)已經(jīng)深入到跨國公司全球運(yùn)營的各個(gè)方面。跨國公司之間的競爭已經(jīng)從生產(chǎn)加工、本地研發(fā)發(fā)展演進(jìn)到標(biāo)準(zhǔn)競爭,標(biāo)準(zhǔn)競爭是目前和未來國際市場上越來越重要的競爭手段和方式�？鐕驹谌A利益的獲取,離不開標(biāo)準(zhǔn)競爭,而我國的標(biāo)準(zhǔn)化水平,特別是技術(shù)標(biāo)準(zhǔn)化水平,在一定程度上決定了跨國公司在華標(biāo)準(zhǔn)競爭的難易程度。現(xiàn)有文獻(xiàn)中,關(guān)于技術(shù)標(biāo)準(zhǔn)與跨國公司在華利益的研究還比較少。本文通過分析跨國公司在華利益的實(shí)現(xiàn)方式,從兩個(gè)方面進(jìn)行分析,分別是技術(shù)標(biāo)準(zhǔn)對跨國公司在華利益創(chuàng)造的影響和技術(shù)標(biāo)準(zhǔn)對跨國公司在華利益分配的影響。其中,技術(shù)標(biāo)準(zhǔn)對跨國公司在華利益創(chuàng)造的影響主要表現(xiàn)在兩個(gè)方面,一是影響跨國公司全球價(jià)值鏈模塊化治理,提高管理水平;二是影響跨國公司在華技術(shù)轉(zhuǎn)移,提高勞動(dòng)生產(chǎn)率。技術(shù)標(biāo)準(zhǔn)對跨國公司在華利益分配的影響也主要表現(xiàn)在兩個(gè)方面,一是影響跨國公司在華市場營銷效果,提高市場占有率,二是在貿(mào)易利益分配中,提高話語權(quán),獲取更多利得。接著,對跨國公司在華技術(shù)標(biāo)準(zhǔn)化現(xiàn)狀以及跨國公司在華利益現(xiàn)狀進(jìn)行描述性統(tǒng)計(jì)分析;最后,利用我國1993-2012年的數(shù)據(jù),采用單位根檢驗(yàn)、協(xié)整檢驗(yàn)、VAR模型等計(jì)量分析方法,分別對技術(shù)標(biāo)準(zhǔn)影響跨國公司在華利益創(chuàng)造和利益分配進(jìn)行了實(shí)證檢驗(yàn)。實(shí)證結(jié)果顯示,無論是長期的協(xié)整關(guān)系還是短期VEC模型結(jié)果均顯示,技術(shù)標(biāo)準(zhǔn)對跨國公司在華利益創(chuàng)造具有顯著的正向影響,即跨國公司參與我國標(biāo)準(zhǔn)化程度越深,對其在華利益創(chuàng)造越多。在利益分配上,跨國公司參與我國標(biāo)準(zhǔn)數(shù)量越多,我國所獲得的稅收收入越少,意味著跨國公司獲得的在華利益分配越多。
[Abstract]:With the deepening of globalization, the role of transnational corporations in the global economy is increasing, and the role and influence of transnational corporations on China's economy are also increasing day by day. In the important period of China's economic transformation, how to make better use of the positive effects of transnational corporations on economic development, to avoid the negative effects, to promote the local multinational corporations to become bigger and stronger, and to realize the healthy development under the new normal state of economy. Is our country economic development important topic. Analyzing the interests of multinational corporations in China is helpful for mutual development. At the same time, the paths, ways and means of the development of multinational corporations in China are also worthy of reference and learning for local enterprises, especially for the local multinational companies to become bigger and stronger and to go out has important significance. As an important tool of transnational operation, especially technical standard, standards play an increasingly important role in the development of transnational corporations. Competition among multinational corporations has evolved from production and processing, local R & D development to standard competition. Standard competition is becoming more and more important in the international market at present and in the future. The interests of multinational corporations in China can not be obtained without standard competition, and the level of standardization, especially the level of technology standardization, determines the degree of difficulty of the standard competition of multinational corporations in China to a certain extent. In the existing literature, there are few researches on technology standards and multinational corporations' interests in China. This paper analyzes the ways to realize the interests of multinational corporations in China from two aspects: the impact of technology standards on the interests of multinational corporations in China and the impact of technology standards on the distribution of benefits of transnational corporations in China. Among them, the impact of technical standards on MNCs' interests in China is mainly reflected in two aspects: first, it affects the modularized governance of MNCs' global value chain and improves the management level; The second is to influence the technology transfer of multinational companies in China, improve labor productivity. The impact of technical standards on the distribution of benefits of multinational corporations in China is also mainly reflected in two aspects. One is to affect the marketing effect of transnational corporations in China and to increase their market share, and the other is to enhance the right to speak in the distribution of trade interests. Get more profits. Then, the paper makes a descriptive statistical analysis of the status quo of multinational companies' technology standardization in China and the current situation of multinational companies' interests in China. Finally, using the data from 1993 to 2012 in China, using the unit root test, cointegration test, VAR model and other econometric analysis methods, the impact of technology standards on the benefits of multinational companies in China and the distribution of benefits are tested empirically. The empirical results show that both the long-term cointegration relationship and the short-term VEC model show that the technological standards have a significant positive impact on the benefits of MNCs in China, that is, the greater the degree of participation of MNCs in China's standardization. The more interests it creates in China. In terms of benefit distribution, the more multinational companies participate in China's standards, the less tax revenue we get, which means that multinational companies get more benefits in China.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F276.7;F273.1

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