【摘要】：互聯(lián)網(wǎng)新媒體的快速成長給傳統(tǒng)紙媒帶來巨大沖擊。4G技術(shù)為移動(dòng)數(shù)字技術(shù)裂變發(fā)展加了一把催化劑,以各種電子報(bào)刊、微博、微信、門戶網(wǎng)站、智能手機(jī)終端等為代表的新媒體形式層出不窮,改變著大眾獲取新聞的途徑乃至生活思維方式也劇烈重構(gòu)著既有的傳媒生態(tài)格局。一時(shí)間“報(bào)紙消亡論”泛起,有人認(rèn)為紙媒“進(jìn)入了漫長的冬天”,形成了一去不復(fù)返的“拋物線”下滑。隨著媒介融合理論與實(shí)踐逐步成熟并且上升到了國家傳媒轉(zhuǎn)型的高度,國內(nèi)眾多報(bào)業(yè)傳媒集團(tuán)紛紛走上了媒介融合的轉(zhuǎn)型發(fā)展之路。針對(duì)報(bào)業(yè)傳媒集團(tuán)融合發(fā)展問題,本文通過梳理媒介融合概念發(fā)展和國內(nèi)一些著名報(bào)業(yè)傳媒集團(tuán)的媒介融合嘗試,結(jié)合本人在華西傳媒集群華西都市報(bào)社實(shí)踐的所見所聞以及搜集的第一手資料,通過運(yùn)用新聞傳播學(xué)、媒體經(jīng)營學(xué)理論為支撐并且借鑒近5年以來各大高校和相關(guān)研究機(jī)構(gòu)在媒介融合、報(bào)業(yè)傳媒集團(tuán)融合發(fā)展的最新研究成果,旨在通過對(duì)國內(nèi)幾大都市報(bào)媒介融合的個(gè)案分析,探尋適合國內(nèi)報(bào)業(yè)傳媒集團(tuán)的媒介融合發(fā)展之路。全文共五章:第一章是緒論。第二章是對(duì)媒介融合概念及當(dāng)前國內(nèi)報(bào)業(yè)進(jìn)行媒介融合的條件原因分析。第三章主要是解析國內(nèi)較具代表性的報(bào)業(yè)傳媒集團(tuán)包括:煙臺(tái)日?qǐng)?bào)報(bào)業(yè)集團(tuán)、成都傳媒集團(tuán)、南方日?qǐng)?bào)報(bào)業(yè)集團(tuán)和華西傳媒集群進(jìn)行媒介融合的舉措,提煉出各報(bào)業(yè)傳媒集團(tuán)的媒介融合模式。第四章主要是基于第三章對(duì)各報(bào)業(yè)傳媒集團(tuán)媒介融合過程的梳理,提出在媒介融合過程之中所遇到的一些困境和需要避免的一些誤區(qū)以及在此基礎(chǔ)上提出初步解決問題的對(duì)策,把媒介融合引向內(nèi)容建設(shè)、渠道終端完善、提升營銷策略媒介經(jīng)營管理和制度建設(shè)等的層面。
[Abstract]:The rapid growth of new Internet media has brought huge impact to traditional print media. 4G technology has added a catalyst for the development of mobile digital technology, with various electronic newspapers, Weibo, WeChat, portal, New media forms, such as smart phone terminals, are emerging in endlessly, which changes the way for the public to obtain news and even the way of thinking about life. It also dramatically reconstructs the existing media ecological pattern. For a time, "newspaper death theory" spread, some people think that print media "entered a long winter", forming a gone "parabola" slide. With the theory and practice of media convergence gradually maturing and rising to the height of national media transformation, many domestic newspaper media groups have embarked on the road of media integration transformation and development. In view of the problem of the integration and development of newspaper media groups, this paper attempts to develop the concept of media convergence and the media convergence of some famous newspaper media groups in China. In combination with what I have seen and heard in the practice of Huaxi Metropolitan News, a mass media cluster in West China, and the first-hand information collected, through the use of journalism and communication, Based on the theory of media management and drawing lessons from the latest research results of media convergence and media group integration in various universities and related research institutions in the past five years, this paper aims to analyze the case study of media integration in several major metropolitan newspapers in China. To explore the road of media integration and development suitable for domestic newspaper media groups. The first chapter is introduction. The second chapter analyzes the concept of media convergence and the conditions of media convergence in China. The third chapter mainly analyzes the media integration measures of the representative newspaper media groups in China, including Yantai Daily News Group, Chengdu Media Group, Southern Daily newspaper Group and West China Media Group. Abstract the media integration model of various media groups of newspaper industry. The fourth chapter is mainly based on the third chapter of the media convergence process of various newspaper groups, put forward some difficulties encountered in the process of media convergence and some misunderstandings that need to be avoided, and on this basis put forward preliminary solutions to the problem. The media fusion is led to content construction, channel terminal perfection, and promotion of marketing strategy, media management and system construction.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G219.2

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本文編號(hào)：2142546