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網(wǎng)絡(luò)不正當(dāng)競爭法律規(guī)制研究

發(fā)布時間:2018-07-14 12:36
【摘要】:迄今為止,以互聯(lián)網(wǎng)為代表的現(xiàn)代信息技術(shù)已經(jīng)將很多行業(yè)進行重新洗牌。依托于互聯(lián)網(wǎng),我國傳統(tǒng)經(jīng)濟開始向網(wǎng)絡(luò)經(jīng)濟轉(zhuǎn)型,網(wǎng)絡(luò)經(jīng)濟帶來的巨大效益是在傳統(tǒng)經(jīng)濟中從來未曾出現(xiàn)過的。首先,任何信息都可以在網(wǎng)絡(luò)中來回的傳遞,沒有時間的限制,沒有空間的限制,沒有種族的限制,沒有地域的限制。巨大的信息交換量必然會帶給我們更多的交易機會。在節(jié)省了時間和空間的同時也大大降低了經(jīng)營成本,自然就創(chuàng)造出了更多的經(jīng)濟效益。 然而,凡事都是喜憂參半,互聯(lián)網(wǎng)亦是如此。網(wǎng)絡(luò)經(jīng)濟雖然正在飛速增長,而且其增長速度絲毫沒有下降的趨勢,但這并不能說明網(wǎng)絡(luò)經(jīng)濟帶來的都是正面影響,其之所以帶來經(jīng)濟激增是因為其龐大的基數(shù),換句話說就是巨大的交易量。相比而言,網(wǎng)絡(luò)不正當(dāng)經(jīng)濟糾紛案件要比傳統(tǒng)經(jīng)濟糾紛案件的數(shù)量更為龐大。在更多更好的交易出現(xiàn)的同時,必然要面對其帶來的負面影響。網(wǎng)絡(luò)不正當(dāng)競爭就是最明顯的特例,有部分網(wǎng)絡(luò)經(jīng)銷商受誘惑于網(wǎng)絡(luò)環(huán)境下新型不正當(dāng)競爭行為的低成本、高收益,利用網(wǎng)絡(luò)特性來使?fàn)I銷手段多樣化,但這些基于不正當(dāng)競爭的營銷手段不但破壞了網(wǎng)絡(luò)市場的公平競爭秩序,也對整個市場經(jīng)濟帶來了一定的負面影響。由于網(wǎng)絡(luò)的快速發(fā)展在我國時間并不是很長,1993年出臺的《反不正當(dāng)競爭法》對于網(wǎng)絡(luò)市場具有一定滯后性,同時不正當(dāng)競爭行為由于其有別于傳統(tǒng)不正當(dāng)競爭的新特性,一定程度上來說他們不屬于《反不正當(dāng)競爭法》的規(guī)制范圍,因而部分網(wǎng)絡(luò)背景下的不正當(dāng)競爭行為在法律規(guī)制方面仍得不到及時的、有針對性的處理。因此,補充完善現(xiàn)行《反不正當(dāng)競爭法》以及建立一個新的網(wǎng)絡(luò)立法體系是十分必要的。 本文從正、反兩個方面分析了網(wǎng)絡(luò)經(jīng)濟對競爭所產(chǎn)生的影響,并根據(jù)目前已經(jīng)存在的網(wǎng)絡(luò)不正當(dāng)競爭形式,總結(jié)歸納出網(wǎng)絡(luò)不正當(dāng)競爭行為的特點并對網(wǎng)絡(luò)不正當(dāng)競爭行為進行分類。通過舉例來對照分析得出我國存在的相關(guān)法律法規(guī)的一些漏洞,最后提出相關(guān)的整改措施,包括完善法律責(zé)任規(guī)定、建立反網(wǎng)絡(luò)不正當(dāng)競爭執(zhí)法的聯(lián)動機制、完善《反不正當(dāng)競爭法》的相關(guān)配套法律法規(guī)等措施,并提出將反網(wǎng)絡(luò)不正當(dāng)競爭單獨立法的構(gòu)想及在立法過程中需要注意的幾個方面,希望能在我國網(wǎng)絡(luò)經(jīng)濟領(lǐng)域的法律制度體系建立過程中起到一定的積極作用。
[Abstract]:So far, the modern information technology represented by the Internet has reshuffled many industries. Relying on the Internet, the traditional economy of our country began to transform into the network economy, and the enormous benefits brought by the network economy have never appeared in the traditional economy. First of all, any information can be passed back and forth in the network, there is no time limit, no space limit, no race restriction, no geographical restriction. The huge amount of information exchange will inevitably bring us more trading opportunities. Save time and space, but also greatly reduce operating costs, natural created more economic benefits. However, everything is mixed, and so is the Internet. Although the network economy is growing rapidly, and its growth rate is not declining in any way, it does not mean that the network economy has brought about all the positive effects. It has brought about an economic surge because of its huge base. In other words, huge volumes. In contrast, the number of cases of economic disputes on the Internet is larger than that of traditional economic disputes. At the same time more and better transactions appear, it is inevitable to face its negative impact. Network unfair competition is the most obvious special case. Some network dealers are tempted by the low cost and high profit of the new unfair competition behavior under the network environment, and make use of the network characteristic to make the marketing means diversified. However, these marketing methods based on unfair competition not only destroy the fair competition order of the network market, but also bring some negative effects to the whole market economy. Because the rapid development of the network is not very long in our country, the Anti-unfair Competition Law issued in 1993 has a certain lag to the network market, at the same time, the unfair competition behavior is different from the traditional unfair competition because of its new characteristics. To a certain extent, they do not belong to the scope of anti-unfair competition law, so the unfair competition behavior under the network background still can not be dealt with in time and pertinently in the aspect of legal regulation. Therefore, it is necessary to supplement and perfect the current Anti-unfair Competition Law and establish a new network legislation system. This paper analyzes the influence of network economy on competition from positive and negative aspects, and according to the existing forms of unfair network competition, Summarizes the characteristics of network unfair competition behavior and classifies the network unfair competition behavior. By comparing and analyzing some loopholes of relevant laws and regulations in our country, the author puts forward some relevant rectification measures, including perfecting the legal liability regulations, establishing the linkage mechanism of anti-network unfair competition law enforcement. To perfect the relevant laws and regulations of Anti-unfair Competition Law, and put forward the idea of separate legislation on anti-network unfair competition and several aspects that should be paid attention to in the process of legislation. Hope to play a positive role in the establishment of legal system in the field of network economy.
【學(xué)位授予單位】:山西財經(jīng)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2015
【分類號】:D922.294

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